Avitage

MARCH 13, 2015

Or, perhaps you’re responsible for lead generation and demand management, but you lack effective education-oriented nurturing content to support your desire to deploy multiple persona, stage and industry relevant nurturing campaigns.

Wikipedia 120

Wikipedia Lead Gen Lead Ranking Budget Programs 120

Avitage

JANUARY 7, 2015

We discussed the buyer persona and buyer journey work they do to prepare for lead generation initiatives, especially email campaigns. Common Scenario I had a terrific conversation recently with a very capable marketing partner who focuses on demand management and marketing automation.

Process 120

Process Campaigns Buyer Personas Buyer's Journey 120

Avitage

NOVEMBER 12, 2014

“Personas! Yeah, we’ve done those!” ” Well …, ok. But think about what else constrains your ability to create quality content and get it deployed quickly.

Paid Search Agency 120

Paid Search Agency Conversion Marketing & Strategy Content 120

Avitage

APRIL 3, 2015

We talk personas, but barely do them, and mostly not well. While I’m rollin here, let’s admit THIS ISN’T EASY. But that’s not popular. We want “content strategy” in 5, 6 or 9 steps (depending on your complexity tolerance.) The post More Than Content Needs Overhaulin’ appeared first on Avitage.

Work Management 120

Work Management Budget Programs Marketing Management Content 120

Avitage

JUNE 28, 2017

What to do is universally understood and generally accepted.

B2B 120

B2B B2B Sales Differentiation Segmentation 120

Avitage

MARCH 26, 2014

Work with your sales professionals to leverage their experience with conversations about key topics, to primary personas, at different stages, and in different industries. Mapping key touch point conversations is a useful practice. This will also help your content strategy, planning and preparation work.

Conversion 120

Conversion Content Vendors Custom Publishing 120

Avitage

OCTOBER 29, 2013

See Relevance map) Your buyers have every question you identified in your persona work. They represent each key stakeholder, at every buying stage. They represent each vertical you sell to. And they prefer each type of content format. Not just at specific buying stages.

Content 120

Content Verticals Email Campaigns Planning 120

Avitage

OCTOBER 29, 2013

See Relevance map) Your buyers have every question you identified in your persona work. They represent each key stakeholder, at every buying stage. They represent each vertical you sell to. And they prefer each type of content format. Not just at specific buying stages.

Content 120

Content Verticals Email Campaigns Planning 120

Avitage

AUGUST 6, 2012

Key to this is having a well thought out content strategy including a documented understanding of buyer personas, how they buy, their problems, and key messages that map to situation variants. Just as postponement is designed into a manufacturing production process, it must be designed into a content production process.

Content Marketing 120

Content Marketing Marketing Management Buyer Personas Advertising Agencies 120

Avitage

OCTOBER 15, 2012

In complex sales, there are often well over 4 “personas” who are active in the buying process. But the implications for both quality and quantity of content required is important to note. Ardath also points out that this is for a single buyer role.

Buy 120

Buy Process B2B Content 120

Avitage

OCTOBER 15, 2012

In complex sales, there are often well over 4 “personas” who are active in the buying process. But the implications for both quality and quantity of content required is important to note. Ardath also points out that this is for a single buyer role.

Buy 120

Buy Process B2B Content 120