Remove persona

Anything Goes Marketing

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CNN - User generated content at its best?

Anything Goes Marketing

CNN has this machine like persona rather then a human face. UGC procides a way for everyone to have their say and be heard. CNN benefits by getting these never seen/heard stories and images. Makes CNN more human. user generated content typcailly comes straight from the heart and is from their readers/viewers - not CNN itself (let's hope).