Chris Koch

MAY 21, 2010

Social media is beginning to teach us that long qual forms are going the way of the dodo. Especially as social media takes off, we’re finding that prospects and customers have less and less patience for giving us that information. I find much more value in Twitter than in any of the other social media networks.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

JUNE 9, 2014

Blogs, social media, and even videos have much more power to offend people. In social media the conflict can become exponentially worse because it can be crowd sourced. Calendar apps have taken away our permission to just pick up the phone and chat with a colleague. However, e-mail is not the only culprit here.

Distribution 100

Distribution Training Opinions Trust Marketing 100

Chris Koch

SEPTEMBER 11, 2009

Here’s how: Get permission. Make it social. Take advantage of social media platforms to create information sharing groups for salespeople. How to supply the information salespeople need. We need to set up a reliable pipeline of information that salespeople can access when and where they need it.

Marketing Automation Services 100

Marketing Automation Services Consulting B2B Sales Paid Search Agency 100

Chris Koch

SEPTEMBER 11, 2009

Here’s how: Get permission. Make it social. Take advantage of social media platforms to create information sharing groups for salespeople. How to supply the information salespeople need. We need to set up a reliable pipeline of information that salespeople can access when and where they need it.

Marketing Automation Services 100

Marketing Automation Services B2B Sales Consulting Marketing Automation 100

Chris Koch

NOVEMBER 5, 2010

The agency must go through the guard dogs to get permission for the subject matter experts to speak, then they must get the attention of the busy interviewee, then they must coordinate with the busy executive and the external parties to make it all come together. I truly valued these PR pros and always told them so. What do you think?

PR 100

PR Press Paid Search Agency Lead Ranking 100

Chris Koch

DECEMBER 28, 2010

Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Social media relationships are shallow and meaningless. Soon, we’ll be able to automate our social media relationships through bots that can judge sentiment.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

FEBRUARY 5, 2010

Glad that we now have permission to finally get ourselves organized and go forth and do what we’ve already been doing for years. give you permission to be a thought leader? What types of vehicles (councils, conferences, white papers, social media, etc.) If not, can they envision you moving into that role—i.e.,

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100