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The moving target of permissible PII

Martech

And even what language and imagery are used based on deep insights from past purchase data, website and app visitation, time-on-site, and even our personality types. And how much of that data is permissible for advertising. While there is plenty of speculation on how much PII data will be permissible for advertising in the U.S.,

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App opt-in rates climb despite Apple’s permission requirements

Martech

and requires apps to ask permission to track online activity. 55% of people who shop on their smartphones made a purchase after seeing a social media ad. The post App opt-in rates climb despite Apple’s permission requirements appeared first on MarTech. ATT is part of iOS 14.5 Mobile retail racked up $3.5 Why we care.

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Shifting from an Interruption to Permission Marketing Model

PureB2B

In 1999, Seth Godin introduced the concept of permission marketing, giving name to a radically different approach to the traditional “interruption marketing,” which was and remains a stalwart of the advertising world. What is permission marketing? How to Shift to a Permission Marketing Model. It’s that simple.

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Permission-Based Email Marketing: Everything You Need to Know

Optinmonster

Are you totally clear on the ins and outs of permission-based email marketing? That’s why, today, we’re going to tell you exactly what permission-based email marketing is and why it matters. That’s why, today, we’re going to tell you exactly what permission-based email marketing is and why it matters.

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The Utility of Fully-Permissioned Customer Data

The Customer

That data, known now as fully-permissioned customer data, has its roots in conversational, gamified exchanges between brands and customers and its utility, as you’ll see in this interview, extends WAY beyond the metrics of traditionally-sourced customer data. The Utility of Fully-Permissioned Customer Data from TheCustomer on Vimeo.

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Permission Marketing: Love it or Hate it?

PureB2B

Seth Godin found the answer to this consumer dilemma in 1999, as he developed the idea of “permission marketing.” In his book Permission Marketing: Turning Strangers into Friends and Friends into Customers , he defined the term as the type of marketing where you need the consumer’s consent before sending out information.

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What Is Bottom-of-Funnel Marketing? Validating the Purchase

ClearVoice

Marketing activities late in the funnel work to validate the buyer’s purchase through decision-enabling content that helps late-stage buyers confirm their choice and avoid buyer’s remorse. It’s a good time to offer a demo or consultation… content that validates the purchase. ToFu is all about building awareness and trust.