Good Reads for B2B Marketing - Staple Yourself to a Lead
ViewPoint
APRIL 26, 2013
By designing the opt-in e-mail form on your website to stand out on several pages or exchanging e-mails for an offer, you can grow your list "in a safe, permission-based way.” Marketers can—and should—grow their e-mail lists organically, Mike Hotz writes. Via Mashable.'
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