permission 
The Point
OCTOBER 1, 2021
Anecdotally, the trend seems to be shifting in a direction of a more permissive approach. Translation: requiring business emails could cut lead volume in half, albeit (in theory) by eliminating those prospects less motivated to complete the form. In our work with B2B clients , fewer companies are demanding that forms reject personal emails.
The Point
FEBRUARY 27, 2018
At a minimum, evaluate who has access to your marketing automation or email marketing software and what levels of permissions they have. Establish strict and formal “roles” within the software to limit access for individuals who don’t need full, admin-type permissions. Be diligent about removing former employees and contractors.
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The Point
APRIL 29, 2021
If that’s the case, however, it might be easier to simply adopt a more permission-based approach to email vs. going to the trouble of setting up a new domain. * . * Protecting your domain’s reputation can be particularly critical if your company sends emails to large consumer files or purchased lists.
The Point
DECEMBER 28, 2017
I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below. You can download the entire guide here. DGR) What were the biggest changes/challenges for B2B marketers in 2017? (HS)
The Point
MARCH 7, 2019
With permission, a more complete version of the interview follows: (DGR) What trends are you currently seeing in B2B email marketing today? (HS) Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here.
The Point
MARCH 18, 2014
Use email only to contact your customers when you have something specific to say to them, and explicit permission to talk to them. In fact, he concludes: “Stop sending batch email blasts. Stop buying lists. This is the only way that email is going to survive as a useful tool for any of us.”.
The Point
FEBRUARY 8, 2011
My contribution is reproduced (with permission) below. Reproduced with permission from B2B Blogging Trends in 2011 , © 2011 Aggregage. The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13).
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