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Email Deliverability: Email Permission Best Practices


The post Email Deliverability: Email Permission Best Practices appeared first on Salesfusion. Email Marketing

Email Marketing: The Permission Question and the Deliverability Answer

It's All About Revenue

Permission is something that is discussed every day with our deliverability customers. The list of places where marketers are asking for permission also seems to grow every day as well. Let’s review the standards of permission that we believe are necessary to be successful. One of the newest permission questions to arrive on the scene concerns apps. Why the change?

Do you need copyright permission every time you quote someone’s work?

grow - Practical Marketing Solutions

Kudos to her for asking permission, but I don’t care if “a well-known marketer has allowed her to cut and paste.” The extremes of copyright permission. These organizations sometimes insist that authors request permission for every quote of a copyrighted work they want to include in their own publication—even if the authors are academic scholars commenting on the original work.

Why Marketing Automation Needs Permission Marketing


Even if you''ve never heard the term before, chances are you''ve experienced permission marketing. That''s permission marketing -- you''re volunteering your information up to the company, giving them permission to contact you. If marketers want to buy and successfully use marketing automation software, they''re going to need to embrace permission marketing. Here''s why.

How Permission Based Marketing Can Help Your Company’s Digital Efforts


Is your company interrupting potential clients with your digital marketing initiatives, or are you seeking their permission to share useful content with them? Marketing guru Seth Godin was the first to coin the distinction between permission marketing and interruption marketing. Permission based marketing, on the other hand, relies on attention being earned from your target audience.

Business Cards Do Not Equal Permission

PR Meets Marketing

by RambergMediaImages via Flickr I subscribe to quite a few enewsletters and RSS feeds, so it’s always surprising to receive an enewsletter that I never subscribed to. How did they

Another Idea for Getting No-Go Customers off the Fence

Stories that Sell

customer case studies Customer permission for case studies Customer success stories case study approval case study permissionIt’s been 15 years since I wrote my first case study. And year after year since then, I hear the same challenge from organizations as the main reason they don’t create more case studies. "We We can't get customers to agree to do them!". WIIFM. 2- Individuals.

10 Marketing trends to watch for 2017


You, as a marketer, have unique insight to so much of your customers’ lives and activities thanks to mobile data and permissioned data. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. Here are 10 of the marketing trends to watch for 2017. Content marketing getting better. Video content.

Gaining an edge over competitors with a knowledge base


Creating seamless workflow by controlling user permissions. One of the important features that help with establishing a great workflow within the company is the fact that different permissions can be added to every single team member. For example, it is possible to give permission to some team members to create data and save it as a draft for team leaders to review and analyze.

What the New Canadian Anti-Spam Law (CASL) Means for B2B Marketers


The difference between the United States CAN-SPAM Law and CASL boils down to permission. Blog Anti-spam law B2B Marketing CASL email and privacy compliance opt-in permission

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Brands need consumers’ permission to capitalise on social media data


– Brands need consumers’ permission to capitalise on social media data by Matt Rhodes. December is often a time for predictions, and the most consistent predictions for social media in 2013 concern data. Whether it’s called big data or social media data, brands are expected to make more use of the opportunities this data holds in the coming year. And the opportunities are there for brands to explore – from better targeting of new customers to more personalised experiences for existing customers. How do you understand what people are really talking about? News & Notes

The Ugly Duckling of Case Studies – The “Not-for-Public-Use” Story

Stories that Sell

customer case studies Customer permission for case studies Customer success stories I have a not-quite-two-year-old, and thus, spend a lot of time reading nursery rhymes and fairly tales. Most of these catchy or intriguing little stories pre-date our great-great-grandparents, but the lessons are still valid today. Here''s how. For Use BY or WITH the Featured Customer. To Name or Not to Name?

Why online software documentation is a necessity in businesses


Additionally, the files can be accessed with ease, you just need to adjust the permissions to define who is allowed and who is not allowed to access those files. We live in a digital age, a time when everyone who has a internet connection has access to a lot of useful information. Better data management and accessibility. Enhanced customer support. Increased security. Which software to use.

Permission marketing turns ten

Reputation to Revenue

Seth Godin today marked the tenth anniversary of his hugely influential book, Permission Marketing. Tags: Innovation Marketing Relationships Strategy marketing permission marketing sethgodin And this was all years before anyone ever heard of blogging , YouTube , Facebook , or Twitter. Thanks Seth! P.S. You can still get the first four chapters free at

5 Examples of 'Permissive' Outbound Marketing Techniques


Surprisingly, this advertising approach shares some elements of “permission-based” marketing. It seems as if traditional outbound marketing efforts have been striving to be subtler in their ways, trying to gain more permission from their consumers to hear out their message. Here are some other examples of outbound marketing adopting a more permissive approach.

Do consumers share data because they trust or distrust you?


It’s the principle of good old ‘quid pro quo’ and even goes back to permission marketing: “I, the consumer trust you and give you permission […]. Analytics Data in action Digital marketing Research Smart data Annenberg School for Communication data-driven marketing GDPR General Data Protection Regulatio permission marketing tradeoff fallacy

ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform


ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform. ReadyPulse is driving commerce within action sport, fashion, media, entertainment, and subscription businesses by uncovering, curating and displaying a brand’s best and most relevant social content — like photos, videos, reviews and more — from their most popular sources and brand ambassadors, and adding in the filters of permission and compliance. The post ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform appeared first on Ready Pulse.

Marketers Reveal Their 15 Favorite Apps For Work

B2B Marketing Insider

I loved this post and so with their permission, I’m sharing those here along with my own favorite apps for work. Earlier this year, my friend Sean Callahan at LinkedIn Marketing Solutions revealed the 12 favorite apps from some of the most influential marketing folks. My Favorite Apps For Work The first tool I love to use […]. Content Marketing

Email List Rental: Approach with Caution

Digital B2B Marketing

EmailExpert posted “ We WILL Share Your Email Address &# a few weeks ago, after receiving an email from Kodak, modifying the original permission received and notifying recipients that Kodak will begin sharing email addresses with other Kodak companies. Disregard for Permission. I was floored when I first read this. Unfortunately, I understood how they landed there.

Legal Rights in Your Video Soundtrack — 5 Questions to Ask Yourself


Permission vs. Public Domain. In most cases (except for public domain, but more on that later), when using a piece of music in your video you will need permission from the rights holders. Permission comes in the form of a legal document called a synchronization or ‘sync’ license. Before contacting rights holders for permission you should be able to answer the following questions: Term : How long the license is valid for? How Do I Obtain Permission? So, we know that we need permission to use someone’s music in our video. Who are these rights holders?

Online Advertising WILL be Regulated

Digital B2B Marketing

Online marketers collect reams of information about everyone, without permission, and profit by using this data to sell advertising. It doesn’t matter what data marketers actually collect and use or if individuals can control the data collection. What matters is perception has turned public opinion, and Congress, against practices in the industry. What is your opinion?

Five ways the “attention economy” is driving your business

grow - Practical Marketing Solutions

2) Permission . Once you figure out how to gain the attention of your desired audience, you need to get permission to market to them on other channels. Marketing open rates are about 18% but without permission, they’re much, much lower. This is why permission is so important in the Attention Economy — without it, you can lose out on 16% of your audience!

What Email Marketing Acquisition Best Practices and a First Date Have in Common

It's All About Revenue

And asking for permission and setting expectations are two basics when it comes to email acquisition. You first have to ask permission to get his or her phone number. You need to ask permission to acquire someone’s email address. With these emails, you should clearly communicate your opt-in/permission policy and set expectations for what is to come in future emails.

Plea to Citigroup: Stop Emailing Me Part Deux

PR Meets Marketing

Me thinks Citibank needs to read Permission Marketing by Seth Godin. Technorati Tags: permission marketing, Citibank, email marketing, public relations, PR, marketingSince my original email about Citibank spamming me , I wrote directly to William R. Rhodes, CEO of Citibank (see Citibank Letter ). Typically, writing to the CEO gets an immediate response. And what happens?

5 Lessons Learned From the First Major CASL Violation

It's All About Revenue

Here are some points to share with your marketing leader to ensure he or she understands the severity of how senders can potentially be fined and penalized for illegal activity Here’s a quick recap of the high points of CASL: You must get explicit permission to email someone, or have an existing business relationship (that means they’ve purchased from you). Explicit permission is good until revoked. Implicit permission expires after two years. Anyone you obtained after implementation, you must have explicit permission. It’s happened.

Everything You Need to Know About User-Generated Content


With permission, the reviews people leave for your products, services or content could be included as the text component of a social media update. of your audience is fine with you using their words and images in your marketing, it’s prudent to ask permission first. But ask permission first. Want more content? High-quality, on-strategy content that resonates with your audience?

The essential guide to minimizing legal risks in Social Media Marketing

grow - Practical Marketing Solutions

Go the extra step and get permission. Without permission, using someone else’s content is infringement. With permission, it’s free publicity for them, great content for you. Just the act of seeking permission can also create new connections. Whatever type of promotion you run, get permission from entrants up front to use their image and likeness should they win.

7 Classic Email Marketing Mistakes – And How to Avoid Them


Mailing to people who have not given you permission. Here are the clear-cut situations where you don’t have permission to mail to people: You added their names to your list, even though you’ve never communicated with them and they’ve never communicated with you. It’s great they’ve offered this information, but it’s not permission to add them to your list. Some are big.

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16 Proven Ways to Get Better Opportunities Now (Part 2)

B2B Lead Generation Blog

You don’t need to get permission to send hyperlinks to items that you think are relevant. Marketers spend a lot of time and effort generating inbound leads, but they often struggle getting those leads to convert into sales opportunities and customers after they hand them off to sales. . Touch longer-term leads frequently and relevantly. . Educate and help with your lead nurturing. .

5 Reasons Customers Hate Your Marketing Emails

CMO Essentials

Most email campaign providers support this permission-based email marketing, even requiring a subscription confirmation email (double opt-in) before adding a contact to your list. It’s not enough to get permission to email a contact; you need permission for the type of campaign you plan to deploy. The Intrusion Campaign. Demonstrate value so people want to hear from you.

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5 Important Facts About Canada’s Anti Spam Legislation (CASL)

It's All About Revenue

The foundation of CASL is the definition of permission. Permission and how it was obtained is the key to understanding when and how you can communicate with customers and prospects. There are two types of permission defined by CASL, implied and explicit consent. You have until July 1, 2016 to either confirm explicit permission or the person must make another purchase to continue the implicit consent. There is a lot of recent change in the way countries and providers are looking at permission. Check out our Deliverability eBook here. Email marketing

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Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation Blog

Bonus material on influencer development: Many influencers and experts will give you permission to post their articles and resources on your website or newsletter. Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development.

Case Studies 101


Ask permission to record the interview, so you can focus on having a great conversation – not on taking good notes. . Get permission. Remember to get permission from your customers to publish. Find a standard legal release form that gives you permission to publish and distribute your customer’s story how you see fit. But what goes into a case study? That’s up to you.

NCAA and EA Sports Settlement: Finally! Paid to Play


Blog Featured Permissions authorized compliance legal legal UGC permissions ugc user generated contentThis post is by Salvador Orofino, ReadyPulse Advisory Board Member and Chief Privacy Officer. Here at ReadyPulse, we talk a lot about authorized content. Specifically, we urge marketers to make sure they understand the rights of the people whose images they use in campaigns.

CASL Countdown for B2B Marketers


but CASL takes permission and consent to another level. Even though CASL is much more stringent about email opt-ins, it is a good idea to take this strict level of permission for all emails you send to and not just those in Canada. Make sure all sign-up forms include checkboxes for permission that are NOT checked by default. Send us an email if you need assistance.

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What is a Marketing-Qualified Lead? What MQL Really Means


We have permission to follow-up with next steps. We have permission to follow up and next steps. Just a few years ago, marketers everywhere rejoiced. Shouts were heard from the rooftops. Glasses were raised. Toasts were made. Reliable marketing metrics were finally here! Or did it? Did we just end up confusing things? Marketing Qualified Lead (MQL ). Beyond buzzwords. Defining MQLs.

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SEO Tips for 2015

Vertical Response

Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Get your business found by search engines and potential customers in the new year. Get more marketing tips and tactics by subscribing to our weekly blog updates. © © 2015, VerticalResponse Blog. All rights reserved.

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