Trade Press Services Newsletter

NOVEMBER 2, 2023

Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Write a Blog Post. Everyone loves a good story.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Martech

AUGUST 30, 2021

While having each owner write out their own task is quick and easy, and oftentimes a good way to work, writing work in a story format may be better for instilling the value of team collaboration. When we practice story writing, the team is prompted to think about all of the tasks needed to deliver value.

Peer-to-peer 120

Peer-to-peer Planning Deliverability Work Management 120

Biznology

FEBRUARY 26, 2021

” Write Down Your Team’s Unwritten Rules. For this week, we have a purposefully eclectic and un-themed set of reading and listening. I have and continue to curate a range of material, and this will be one of several newsletters that offer interesting insights not necessarily anchored to a specific topic. ” Podcasts/TEDTalks.

Rules 104

Rules Peer-to-peer Curation Privacy 104

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Quick Takeaways. Where do case studies fit in your buyer journey?

Case Studies 343

Case Studies Case Study Impressions Studies 343

Webbiquity

JULY 1, 2021

Peer-to-Peer Lending (P2P Lending). Challenges associated with down payments and collateral can limit their access to seller financing and traditional funding mechanisms. Nevertheless, a lack of traditional financing options doesn’t mean you should give up on your dreams of starting and owning your own small business.

Small Business Marketing 179

Small Business Marketing Peer-to-peer P2P Business 179

Biznology

AUGUST 17, 2017

Along the way, I have learned a few secrets of successful writing. A lot of people get into writing because they need a creative outlet. While a few people do get lucky in this way, the vast majority of people who write what they want and hope for the best never get published, outside of personal blogs that rarely get read.

Tips 146

Tips Peer-to-peer Advertising Mediums Creativity 146

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . A thought leader is an individual or company whose customers, peers and other stakeholders, recognize as a foremost authority in.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Marketing Insider Group

SEPTEMBER 25, 2020

But writing effective thought leadership content is no easy task. Luckily, writing effective thought leadership content is a skill that can be learned and perfected, with practice. The first stage of creating great thought leadership content is choosing the right topics to write about. Quick Takeaways. Brainstorm Topics.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Marketing Insider Group

MARCH 9, 2023

If you’re content marketing strategy involves writing about data, software, hardware, cloud computing, or artificial intelligence, you’re bound to find timely and comprehensive research from technology consulting firms. It’s a beautiful thing when our employer is the data source. This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. What does lead generation look like today?

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

KoMarketing Associates

OCTOBER 29, 2015

What I mean by that is this: If you feel your writing has gotten stale or you’re stuck reinventing the wheel, it’s always a good idea to go back, take a look at what’s working (and what isn’t), and make a fresh start. Let’s take a look at 5 writing hacks and explore how they can resuscitate your content marketing initiatives – CLEAR!

Peer-to-peer 120

Peer-to-peer Content Marketing Content Marketing & Strategy 120

ClearVoice

MAY 31, 2022

As a content marketer, you know the importance of persuasive writing. In each case, strong content marketing writers incorporate the principles of persuasion into their writing to make the content powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects. Click To Tweet.

Content Marketing 96

Content Marketing Content Paid Search Agency Case Studies 96

Webbiquity

MARCH 8, 2022

People are naturally curious about what they peers are thinking and doing. To maximize attention, the study has to be related to a topic that interests both your audience and journalists who will give you free press coverage when they write about your study. Image credit: Possessed Photography on Unsplash. Publish original studies.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Litmus

JUNE 24, 2022

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your chance! Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. In this article, we’ll cover: What is Litmus Certified?

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

Zoominfo

JUNE 1, 2023

For instance, a hiring manager might ask candidates for a content creation role to complete a writing or editing test. At ZoomInfo, we assess the strengths and weaknesses of every candidate, as well as how they compare to their peers through the Bryq pre-hire assessment. Education Essential?

Peer-to-peer 130

Peer-to-peer Zoominfo Barriers Education 130

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? Affiliate sales support independent publishing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Hubspot

AUGUST 21, 2023

Here, we'll take a look at the various kinds of business proposals and go over how to write one. Make sure it includes three main points: A statement of the organization's problem Proposed solution Pricing information Before writing your business proposal, it's crucial you understand the company. It's finally happened.

Template 69

Template CMS Development Examples Marketing Proposals 69

Webbiquity

JUNE 28, 2022

To write better B2B case studies , focus on letter your clients’ words and stories showcase your value rather than just repeating your brand messaging. To write better B2B case studies , focus on letter your clients’ words and stories showcase your value rather than just repeating your brand messaging. Guest post by Eleanor Hecks.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Salesforce Marketing Cloud

FEBRUARY 12, 2024

It’s how you can write a sales email based on templated prompts. Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set. Fun fact: This report was visualized using Tableau Viz in collaboration with former Tableau Iron Viz champion Will Sutton.

Demand 116

Demand Marketing AI Peer-to-peer Work Management 116

Writing on the Web

JANUARY 10, 2014

In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. Writing and publishing an ebook doesn’t make you an expert, but it certainly shows your knowledge, experience and value as such. Who qualifies?

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Salesforce Marketing Cloud

MARCH 20, 2024

Did it come from a trusted source, like a peer-reviewed journal in your industry, or a dubious one, like a smart-sounding comment scraped from social media? Wikipedia, where anyone can write and edit an entry, is a major data source. Do you trust generative AI to help you with tasks at work? Data traceability is super important.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Writing on the Web

FEBRUARY 26, 2014

Here are three more ebook writing tips from good speakers: 1. This progression helps you stay focused writing your ebook, and more importantly primes the readers to remember your message. This progression helps you stay focused writing your ebook, and more importantly primes the readers to remember your message.

Tips 100

Tips Peer-to-peer Urgency Marketing Statistics 100

Adobe Experience Cloud Blog

MARCH 27, 2018

How can you write a marketing plan and budget without knowing what everything is building towards? Does it feel like presenting your marketing budget to the CFO is like pulling teeth? Do they ask countless questions and fail to understand, rationalize, or translate your work into business value? Click To Tweet. Get Sales Buy-In First.

Marketing Budget Creation 134

Marketing Budget Creation Marketing Budget Paid Search Agency Contingency Planning 134

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? Presenting at conferences is very different from a writing forum. A: Retrospectively.

Marketing AI 103

Marketing AI eCommerce Peer-to-peer CMO 103

ClearVoice

SEPTEMBER 1, 2021

In each case, strong content marketing writers will incorporate the principles of persuasion into their writing so that the content is more powerful, effective, and valuable for the people they write for, their clients, and their clients’ prospects. A casual browser has to click on a link to read. Click To Tweet.

Content Marketing 52

Content Marketing Peer-to-peer Content Transparency 52

Salesforce Marketing Cloud

OCTOBER 19, 2023

Learn how to write good prompts A prompt is what you ask GPT, or what you tell it to do. If you can master the art of good prompt writing, you can perform your tasks faster and better, whatever those tasks may be: writing code or a marketing plan, analyzing data, or interacting with customers. 7 key data learning modules.

Peer-to-peer 103

Peer-to-peer Enterprise Management Work Management Ethics 103

Salesforce Marketing Cloud

JANUARY 12, 2024

Take stock and see how your business, and the potential for a new small business marketing strategy, stacks up with your peers. They say the hardest part of writing is editing; small business marketing on a budget requires the same sort of discipline and economy of thought. Here’s how to think about marketing your business on a budget.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) My view is to always mainly focus on the stuff that works. And once that’s in place, you can experiment with new ideas. They don’t navigate the buyer journey in any linear fashion.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Webbiquity

JUNE 2, 2020

Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea. Guest post by Simon Choi. Image credit: Product School on Unsplash.

Peer-to-peer 195

Peer-to-peer Storytelling Ideal Customer Profiles Conference 195

ANNUITAS

MARCH 19, 2020

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. It all comes back to the original goals of the event, and writing a new brief will recenter your team on the core objective. Website [4.03%]. Nurture [2.65%].

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Trade Press Services

JANUARY 29, 2024

If each of your employees isn’t indoctrinated into the stewardship of your messaging, your values, and your brand promise,” writes Dina Baker of Chief Outsiders , “you risk losing significant ground to competitors who are already doing this.” A brand’s success depends on its reputation, visibility, credibility and even popularity.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. In the B2B software world, it’s a buyer’s market. And they’re using this power to independently narrow down vendors long before they reach out to salespeople.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Sprout Social

FEBRUARY 8, 2024

Examining your industry peers will help you better understand your customers’ needs and brand perception. If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. It’s like preparing for a championship game. Competitor mapping is the cornerstone of competitive analysis.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Contently

OCTOBER 21, 2020

Thanks to sites like G2 Crowd, Captera, and Gartner Peer Insights, social proof has made its way to the B2B tech industry. And when they’re good enough to earn you some serious honors, write a self-aggrandizing blog post to highlight how well you’ve done. Think of the last time you went to buy something on Amazon.

Peer-to-peer 154

Peer-to-peer Social Marketing Gartner Amazon 154

Oktopost

JULY 6, 2022

He even emphasizes the importance of how an employee advocacy program gives employees the opportunity to feel confident with their peers and customers – which is a key component to creating a positive employee experience. Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Catch all episodes here. Episode Summary.

Positioning 125

Positioning Organization Peer-to-peer Burn Rate 125

Marketing Insider Group

DECEMBER 1, 2023

I spent 3 years researching and writing on this topic for a book, and came away in awe of the magnitude of this issue and how deeply our unconscious choices prejudice our conversations. We are among many who believe how you sell is a primary way to create value for prospective buyers, and to differentiate from competitors.

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

Martech

FEBRUARY 5, 2024

To reduce the possibility of hallucinations, we recommend: Use generative AI only as a starting point for writing: Generative AI is a tool, not a substitute for what you do as a marketer. Generally, if a user makes a request of a generative AI tool, they desire an output that appropriately addresses the prompt (i.e.,

Marketing AI 102

Marketing AI Generation Peer-to-peer Ad Frequency 102