Marketing Insider Group

MARCH 25, 2024

According to a recent study, businesses that leverage customer data outperform their peers by 85% in sales growth. Neglect her, and your strategy is as good as checkmate. But wield her wisely, and you’re playing to win. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold.

Peer-to-peer 264

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 264

Sword and the Script | B2B

APRIL 16, 2024

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. emphasis theirs].”

Startups 85

Startups Peer-to-peer Studies Ideal Customer Profiles 85

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Budgets are growing.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Adobe Experience Cloud Blog

OCTOBER 12, 2012

Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. So how do you get your audience to engage and share? At Marketo, we believe there are 3 rules to social sharing. Rule #1: Give People a Reason to Share.

Peer-to-peer 48

Peer-to-peer Rules Word of Mouth Marketo 48

Salesforce Marketing Cloud

MARCH 19, 2024

If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start. It’s a collaborative hub for innovation and continuous learning — a place where your peers can connect, share insights, and stay up-to-date on the latest customer service trends. Is this community for me, too?”

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Zoominfo

JULY 25, 2022

Initially, many employers were wary of remote work. It also spurred the big move to remote work, which impacted several key elements of the workplace, such as onboarding, productivity, and engagement. Businesses have made headway against some of the most daunting aspects of working remotely.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

Martech

NOVEMBER 29, 2023

Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. The same percentage said having to work with marketing “is a major inhibitor” to the success of cross-functional initiatives. How to win back peers and control?

Marketing AI 112

Marketing AI Peer-to-peer Paid Search Agency Ads 112

Webbiquity

JULY 1, 2021

Peer-to-Peer Lending (P2P Lending). Challenges associated with down payments and collateral can limit their access to seller financing and traditional funding mechanisms. Nevertheless, a lack of traditional financing options doesn’t mean you should give up on your dreams of starting and owning your own small business.

Small Business Marketing 177

Small Business Marketing Peer-to-peer P2P Business 177

Trade Press Services Newsletter

NOVEMBER 2, 2023

Congratulations—you just received an award! Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Share the Award News with Your Existing Network.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Salesforce Marketing Cloud

MARCH 28, 2022

In our new world of work, execs know they have to embrace the proverbial cat running across the computer keyboard or the sticky toddler waddling in the background of a video call. During the coronavirus pandemic, tolerance for being unhappy at work has decreased considerably. But that is not enough when it comes to workplace happiness.

Work Management 98

Work Management Peer-to-peer Training Paid Search Agency 98

Salesforce Marketing Cloud

JANUARY 17, 2024

If you’re looking for new ways to connect with your peers, the Salesforce Service Trailblazer Community is a great place to start. It’s a collaborative hub for innovation and continuous learning — a place where your peers can connect, share insights, and stay up-to-date on the latest customer service trends. The answer is yes!

Work Management 132

Work Management Peer-to-peer Service Communities 132

Trade Press Services Newsletter

FEBRUARY 1, 2024

When you’re stuck in a rut, it can be challenging to understand what’s not working by yourself. This could be a colleague in a related field, a peer, an outsourced expert or even a friend who is knowledgeable about your niche. Here are six tips to break out of a Groundhog Day marketing cycle. Get back to basics.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Build authentic connections Arboretum members find a safe space where they interact and build genuine connections with peers and industry experts.

Communities 83

Communities Peer-to-peer Thought Leadership Webinar Metrics 83

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. Create valuable content to spark conversation and increase the likelihood of peer-to-peer recommendations. One area marketers can’t dismiss is dark social media activity.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Square 2 Marketing

FEBRUARY 9, 2024

You need a compelling story to tie it all together, and your target audience needs to hear it from trusted sources – their peers. Your prospects want to work with a partner that will educate them, help them choose the right services and provide dependable support after the sale.

Case Study 82

Case Study Case Studies Studies Peer-to-peer 82

Seismic

MARCH 28, 2024

Data-driven insights All sales leaders need data to determine what’s working and what isn’t. Sales coaching programs typically take a customized approach, tailoring guidance around the seller’s unique strengths to help them develop and refine the skills needed to have meaningful customer interactions and achieve their quotas.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

ANNUITAS

OCTOBER 11, 2023

Let’s tackle ‘the why’ and dig into how this service works. I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. But we are framing the wrong problem to solve.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Vision Edge Marketing

NOVEMBER 2, 2021

Don’t believe it will work. Don’t see their peer group doing it or their peers are doing something different. Believe they tried but it didn’t work for them. Capture and provide examples/case studies/testimonials of successful implementation especially by influential peers. Why People Balk at Change.

Peer-to-peer 181

Peer-to-peer Work Management Marketing Management Planning 181

Marketing Insider Group

NOVEMBER 1, 2021

During that time, your content is doing the work of convincing them you’re the best opinion. During that time, your content is doing the work of convincing them you’re the best opinion. A great case study is like gold for marketing and sales teams looking to drive conversions. Quick Takeaways. Case studies are a big part of that.

Case Studies 349

Case Studies Case Study Impressions Studies 349

Seismic

FEBRUARY 6, 2024

Evaluating sales performance requires a strategic blend of analysis, assessment, and a commitment to continuous improvement. By embracing a comprehensive evaluation process, you can ensure that your sales team operates efficiently and contributes to your organization’s goals and objectives. Let’s dive in.

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Training Conversion Rate 103

Brandpoint

MARCH 9, 2022

I worked with my team to decide what our direction should be, as well as how Brandpoint fit into the new lives we all found ourselves in. Marketers and PR professionals should work with their HR and corporate communications teams to decide what actions can be taken that fit into your company’s corporate social responsibility mission.

Work Management 118

Work Management Paid Search Agency Advertising Agencies Peer-to-peer 118

Sprout Social

APRIL 16, 2020

Learning how to navigate the ups and downs of the job is crucial for any employee, but especially for those working in social media. At the same time, however, what makes social media so great can also make it difficult for social marketers to fully disconnect from their work. years ago but somehow the steak stars aligned again.

Work Management 145

Work Management Social Media Marketing Management Peer-to-peer 145

Hubspot

JULY 12, 2021

Many salespeople are hoping to continue to work remotely to improve their work-life balance. And if you're like us, you thrive in a work-from-home environment for enough reasons to warrant another article in themselves! It can be a healthier, more efficient, and flat-out better way to conduct business.

Peer-to-peer 86

Peer-to-peer Tips Communities Hubspot 86

Martech

APRIL 4, 2023

If you work in marketing technology or marketing ops, there’s a good chance you’re better compensated than your peers among general marketers. That’s one takeaway from the 2023 MarTech Salary and Career Survey. More maestros promoted. The four marketing technologist roles in MOPs. Why we care.

Peer-to-peer 122

Peer-to-peer Work Management Paid Search Agency Customer Surveys 122

Salesforce Marketing Cloud

MAY 16, 2022

Hybrid work has existed long enough, and in large enough numbers, that researchers have identified why some organizations are more successful with it than others. workers whose jobs could be done remotely worked exclusively at home, while one-third worked in a hybrid fashion. What makes hybrid work work better?

Peer-to-peer 98

Peer-to-peer Thought Leadership Training Customer Satisfaction 98

Salesforce Marketing Cloud

FEBRUARY 2, 2023

Building your own work experience 2. Building your own work experience To start bridging the Trust Gap with employers, you can create your own work experience with this simple formula: Find a problem in your life + solve the problem with Salesforce = Success. Think like a hiring manager 3. So how do you bridge this gap?

Work Management 98

Work Management Ad Building Tips Allocation 98

Salesforce Marketing Cloud

AUGUST 1, 2022

If the number of new management books , conferences , and executive education programs are any indication, senior leaders and team managers are going to need a whole new set of skills to succeed in the new model of company culture — flexible work. . But large scale, sustained flexible work is something much different.

Work Management 98

Work Management Demand Peer-to-peer Lead Ranking 98

Convince & Convert

SEPTEMBER 30, 2021

Industry peers and competition . Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Martech

FEBRUARY 13, 2024

It’s now widely accepted that what users value in these short-form video channels is not high-end content from brands but authentic content from their peers. For brands, that means working with individual creators and influencers; and that, in turn, means finding the right ones. to help brands build influencer relationships.

Advertising Agencies 105

Advertising Agencies Peer-to-peer API User-Generated Content 105

Hubspot

DECEMBER 28, 2020

Remote work is incredible. But remote work is also tough. You're hundreds, if not thousands, of miles away from your colleagues; your home workspace probably lacks some of the bells and whistles of a traditional office; and your work-life boundaries can quickly become nonexistent. The Holloway Guide to Remote Work.

Work Management 101

Work Management Peer-to-peer Best Practices Act-On 101

Salesforce Marketing Cloud

MARCH 21, 2022

But to keep diversity, equity, and inclusion (DEI) efforts on track in a work-from-anywhere era, measuring the D alone may not be enough. When we all strive to be active allies, we work toward a more equal, just, and inclusive world. Get to know who is working in the office and remotely. At the heart of this is data. “To

Peer-to-peer 98

Peer-to-peer Webinar Metrics Gartner Demographics 98

Buffer

JUNE 23, 2022

Do you ever wish there was a shortcut to better understanding everyone you worked with? At Buffer, we've had assorted documents to communicate work preferences over the years. Earlier this year, we decided it was time to make a simple template that any teammate could copy and reference in one place with work blueprints.

Work Management 75

Work Management Peer-to-peer Template Thought Leadership 75

ClearVoice

JULY 29, 2021

If we’ve learned anything over the past few months, it’s that no two work environments are the exact same. For anyone who hasn’t freelanced or worked with freelancers, it can be a daunting prospect. CLICK TO TWEET>>> Are you wondering how to start hiring and working with freelancers?

Work Management 98

Work Management Paid Search Agency Peer-to-peer Lead Ranking 98

Heinz Marketing

APRIL 25, 2020

What working remotely has taught us about trust. A look at the good, the bad, and the ugly about what remote work has taught us about trust. An in depth look at attraction marketing and why it works. What B2B Marketing Tactics are working right now during COVID-19? Here are some that we know are working right now.

B2B Marketing 85

B2B Marketing Peer-to-peer Planning B2B 85

Hinge Marketing

FEBRUARY 16, 2022

Simply put, high growth AEC firms are utilizing marketing and business development technologies more than their no growth peers—20 percent more, to be exact—and especially when it comes to customer relationship management (CRM), marketing automation and artificial intelligence (AI). infrastructure legislation. About the Study. Technology.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Heinz Marketing

MARCH 30, 2020

Executive team peers and board members. More than 100 B2B marketing leaders joined us for coffee (virtually of course) this past Friday to discuss a wide variety of topics, themes and priorities. Marketing department employees. Prospective Customers. And they were mixed in with numerous other strategic and operational challenges.

Peer-to-peer 86

Peer-to-peer Work Management CMO B2B 86

Salesforce Marketing Cloud

AUGUST 17, 2022

As Covid moves squarely into an endemic phase and people continue to quit their jobs in record numbers, the conversation around working from home persists. In fact, 85% of workers prefer a hybrid work scenario. This is a reason companies should consider overall employee wellbeing — and hybrid work factors into that.

Paid Search Agency 98

Paid Search Agency Work Management COA Peer-to-peer 98