Velocity Partners

JANUARY 24, 2024

Comparing yourself to peers is a deeply ingrained human instinct. You might not have the brand pull of Spotify, but your customers would be fascinated to learn how they’re performing relative to their peers (and crucially, what they could do to improve). First-party data is the answer. So, what do you have to offer? Let’s get into it.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. You can also follow up with more prompts to get more ideas and better targeting.

Social Media 105

Social Media Advertisements Advertising Tools 105

Hinge Marketing

FEBRUARY 25, 2022

Despite these difficulties, some government contracting firms managed to achieve unprecedented levels of growth and profitability, even as their no growth peers struggled to stay above water. In Figure 1, we see that high growth government contracting firms grew about two and a half times faster than their average growth peers.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Hinge Marketing

FEBRUARY 22, 2024

The figure below shows the distribution of these industries in the sample. In the study, we grouped the participating firms into three categories: High Growth (see definition in the next section below), No Growth (those that experienced zero or negative growth), and Average Growth (the rest of the sample).

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

6sense

JANUARY 20, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. We covered a wide range of topics — what investors want to hear, which potential executive peers need to be part of the process, red flags to watch for, and more.

CMO 62

CMO Peer-to-peer Sample Account Based Marketing 62

Hinge Marketing

FEBRUARY 3, 2021

The report compares high growth AEC firms (those having a compound annual growth rate of 20% or greater over a three-year assessment period) against their slower, no growth peers. In fact, AEC firms conduct far more research, more often, than their peers in other professional services industries. About the Study.

Studies 77

Studies Peer-to-peer Marketing Budget Work Management 77

Contently

FEBRUARY 8, 2022

Consumers are skeptical of businesses , so it’s not surprising that they trust influencers, peers, and even celebrities to give them sound advice on new products. To be clear, you should categorically send influencers sample products and ensure they are satisfied before asking them to promote you online. I can hear it now. “Oh,

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Vision Edge Marketing

MARCH 24, 2020

Organizations invest in strategic planning initiatives as a way to peer into and be prepared for the future – to decide on an outcome or set of outcomes to pursue and the corresponding course(s) of action. Sample criteria include impact on customers, most likely to occur, time to fix, cost to fix, etc. How do you create one?

Planning 180

Planning Marketing & Strategy Peer-to-peer Sample 180

Hinge Marketing

JANUARY 20, 2021

It then continues on to compare the fastest growing accounting and financial services firms (those having a compound annual growth rate of 20% or greater over a three-year assessment period) with their slower, no growth peers. The sample was representative of firms of all sizes. About the Study. Key Findings.

Marketing Budget 99

Marketing Budget Work Management Marketing Automation Services Marketing Management 99

Heinz Marketing

JULY 8, 2022

1) Sample Work. You have customer correspondence, completed projects, and sample documents. Not only does this help to give your new hire a chance to meet more of their peers, but it also can serve as a vote of confidence in the individuals on a team. By Dan Baron, Marketing Consultant at Heinz Marketing.

Tactics 103

Tactics Peer-to-peer Training Sample 103

Hinge Marketing

JUNE 7, 2021

This study sampled 140 CPA firms representing over 23,000 employees and a combined revenue of over $6.7 On top of the loss and personal stress experienced by so many, it has also been a period of rapid market change, requiring businesses to adapt and evolve without a clear roadmap. . We can learn from both. Key Findings of the Study.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

PathFactory

AUGUST 15, 2022

Your customers have the choice to advocate for your solution every time they talk to their peers, so staying top of mind means increasing the odds of being their top suggestion. The dark social happens when your customers are exchanging advice with their peers, or providing feedback on new solutions.

Marketing Budget 52

Marketing Budget Work Management Marketing Management Peer-to-peer 52

Content Standard

JULY 14, 2021

Across writers and editors and managers and beyond, it’s always smart to ask for credentials and samples of work that prove the potential partner’s experience working in your vertical or specialized subject area. Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help.

Advertising Agencies 137

Advertising Agencies Enterprise Management Work Management Marketing Management 137

Savanta

JUNE 12, 2016

Well, first ask a reliable and representative sample of your customer base how likely they are to recommend you. So when measuring NPS in B2B environments the question should be tweaked slightly: If a colleague or peer asked your opinion, how likely is it that you would recommend [Company] [Product] to them?

Promotion 120

Promotion B2B Marketing Peer-to-peer B2B 120

Hinge Marketing

JANUARY 11, 2021

About the Study Sample. About one in ten firms (9%) in our sample generates 50% or more of revenue from government contracts. About one in four firms in our sample earned that distinction. It gives me great pleasure to release this year’s High Growth Study. Download the 2021 High Growth Study Executive Summary. About the study.

Studies 74

Studies Peer-to-peer Work Management Marketing Management 74

DiscoverOrg

JULY 6, 2016

Without a solution in place, sales reps report spending 25-50% of their time using a variety of methods, from researching prospects on LinkedIn to swapping info with their peers at other companies, to gather enough intel to find and connect with the right decision-maker. Empower Your Sales Team Get A Free Sample of Our Data.

Burn Rate 120

Burn Rate Peer-to-peer Data Hygiene Correlation 120

Rev

JULY 15, 2019

So how can we learn from our peers and competitors when it comes to the email marketing experience? Use a large enough sample size. Not sure how big your sample size should officially be? Well, the findings of others serve as the perfect launch pad for testing. Don’t make assumptions. Think outside the box.

A/B testing 114

A/B testing Email Marketing Marketing Analytics Tools Peer-to-peer 114

markempa

APRIL 29, 2013

Tweet Prospects that come to your organization because of peer recommendations are two and a half times more responsive than any other marketing channel, according to a study by the American Marketing Association. They sampled multiple incentives to identify what their audience would like best. Identify your audience.

Advertising Channels 120

Advertising Channels Peer-to-peer Work Management Ad Building 120

NetLine

NOVEMBER 1, 2021

One search for “artificial intelligence” on Twitter and you’ll be introduced to articles on how AI is shaping the future of healthcare, productivity, art, and food. Beyond the Twittersphere, searches for the term AI have doubled over the past six years according to data from Ahrefs. The Challenge. The Questions.

Marketing AI 59

Marketing AI Work Management Marketing Management Peer-to-peer 59

Heinz Marketing

APRIL 4, 2022

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. You can even ask Siri, Alexa and Google! My name is Matt Heinz.

Top of Funnel 90

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 90

ClearVoice

JANUARY 18, 2020

Ask your peers about your salary range and check to see if you got paid as much as someone else on your team holding a similar job title. Ask your peers about your salary range and check to see if you got paid as much as someone else on your team holding a similar job title. We all know that.

Peer-to-peer 59

Peer-to-peer Click Rate Sample Storytelling 59

ClearVoice

FEBRUARY 19, 2021

Why peer review is so important in teamlancing. Why peer review is so important in teamlancing. And in the guise of friend or peer editor, Sherman has a very specific goal. That, and officially joining an agency made up of teamlancers, made me realize it wasn’t an anomaly, but the norm.

Peer-to-peer 52

Peer-to-peer Advertising Agencies Merchandising Eye-Tracking 52

NetLine

NOVEMBER 1, 2021

One search for “artificial intelligence” on Twitter and you’ll be introduced to articles on how AI is shaping the future of healthcare, productivity, art, and food. Beyond the Twittersphere, searches for the term AI have doubled over the past six years according to data from Ahrefs. The Challenge. The Questions.

Marketing AI 52

Marketing AI Work Management Marketing Management Peer-to-peer 52

Zoominfo

SEPTEMBER 25, 2019

Maybe they didn’t taste great (we never sampled them!) But, direct mail is by no means outdated: 39% of customers say they’ve tried a business for the first time as a result of direct mail marketing ( source ). For today’s post, our friends at Topline Film are here to share some of their most memorable direct mail campaigns. Keep reading!

Paid Content 182

Paid Content Campaigns Examples B2B 182

Hubspot

APRIL 26, 2019

Delighted customers help speed up a business' flywheel by sharing their positive experiences with friends and peers, and those word-of-mouth reviews matter most to people who are making purchasing decisions. In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences.

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

AccuData

FEBRUARY 10, 2021

Lots of the homework experts have sample essays, written functions which you may work on also. Additionally, it shows you how you compare to the academics in your peer group. A number of them might do just fine academically, but are very shy around other peers. If you do your homework for cash, you want to be systematic.

Peer-to-peer 40

Peer-to-peer Sample Internet Marketing Consulting 40

Valasys

APRIL 9, 2024

Engaging with LinkedIn Groups: Engaging in LinkedIn groups connects you with peers and prospects in your field. LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Here are 5 ways to do it: 1.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

Optinmonster

MARCH 11, 2024

There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a match made in heaven. Visitors have fun interacting with their favorite brands. Companies increase customer engagement. Everybody wins. Ready to learn more? That’s gamification.

Examples 104

Examples Planning Paid Search Agency Interactive Marketing 104

Moz

APRIL 11, 2019

Posted by cheryldraper From networking with your peers to hearing from industry leaders, there are benefits a-plenty to attending conferences. Your peers know that. Here’s just a sampling of what you can expect at this year’s MozCon: Speakers and content. You know that. How to make the case. Networking.

Peer-to-peer 49

Peer-to-peer Conference Network Marketing Sample 49

Hinge Marketing

FEBRUARY 19, 2021

Technology and Software firms from around the world were sampled—so chances are, your firm is represented. It then dives deeper into comparing the Technology and Software “high growth” firms (those having a compound annual growth rate of 20% or greater over a three-year assessment period) with average and no growth peers.

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

Adobe Experience Cloud Blog

MAY 11, 2018

Whether it’s going skydiving, traveling the world without an itinerary, or sampling new (and potentially gross) cuisines, we always seem to admire people willing to take the risks most of us aren’t. In my opinion, a fearless marketer is someone willing to take risks that their peers and friends aren’t. We call them daredevils.

Startups 134

Startups Enterprise Management Work Management Planning 134

Hinge Marketing

MARCH 13, 2018

of the sample. Best of all, the study details why some firms in the industry grow at much higher rates—roughly three times higher—than their peers, and what they are doing to make that growth happen. High-growth firms see the marketplace and the competitive landscape very differently than their no-growth peers.

Peer-to-peer 48

Peer-to-peer Research Allocation Differentiation 48

ClearVoice

OCTOBER 31, 2023

Social influence: People tend to conform to social norms, while peer pressure can force individuals to make certain choices or engage in specific behaviors. Social influence: People tend to conform to social norms, while peer pressure can force individuals to make certain choices or engage in specific behaviors.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

OCTOBER 31, 2023

Social influence: People tend to conform to social norms, while peer pressure can force individuals to make certain choices or engage in specific behaviors. Social influence: People tend to conform to social norms, while peer pressure can force individuals to make certain choices or engage in specific behaviors.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

Hinge Marketing

DECEMBER 11, 2019

Scientists believe there is a tendency for cognitive processes or neural functions to be specialized to one side of the brain or the other. How is this relevant to marketers? Being confident that you will receive tangible business results is a logical reason to want to work with a company. I can attest to this statistic. At the event.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

B2B Marketing Directions

JULY 21, 2019

The remaining two-thirds of the survey sample were called Mainstream respondents. Econsultancy captured the essence of the difference between Top Performers and Mainstream organizations in these terms: "Relative to their mainstream peers, top performers are further along in the marketing operations evolution in every measure.

Peer-to-peer 49

Peer-to-peer Marketing Management Advertising Benchmark Sample 49