What's it take to generate leads that fuel your forecast?
ViewPoint
FEBRUARY 23, 2018
Quality conversations and personal engagement with prospects. Just try to pass them on to your field sales team and you’ll see. They won’t get followed up. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. They’re ready.
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