SmartBrief - Marketing

MARCH 17, 2024

In the next two to three years, we’ll see more influencers venture into developing their product lines, promoting personal services and building their brands across various social media platforms. Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Salesforce Marketing Cloud

OCTOBER 10, 2023

Their generous efforts to help their peers succeed go above and beyond the occasional log in to make an invaluable impact on the Salesforce Developers Community as a whole. Each has blazed their own trail to build themselves an exciting career path that brings out their personal best. That is an impressive achievement in and of itself.

Peer-to-peer 115

Peer-to-peer Communities Blogger Youtube 115

6sense

JANUARY 14, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. The first CMO Coffee Talk session of 2022 was dominated by talk of yet more pivots to in-person events. So Why Do we Need In-Person Events? . So what are we missing?

CMO 62

CMO Peer-to-peer Communities Account Based Marketing 62

Zoominfo

JANUARY 27, 2019

Word-of-mouth is the natural passing of information from person to person—whether they’re telling a story, sharing a piece of news, or recommending a product or experience. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Keep reading!

Word of Mouth 100

Word of Mouth Peer-to-peer Advertising Agencies Buzz 100

Zoominfo

JUNE 27, 2018

90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ). 18% of purchase decisions are influenced by YouTube videos ( source ). 6 in 10 YouTube subscribers would follow advice from their favorite creator over their favorite TV personality ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Contently

FEBRUARY 8, 2022

You know, the person who buys the products and keeps the company in business? Consumers are skeptical of businesses , so it’s not surprising that they trust influencers, peers, and even celebrities to give them sound advice on new products. I can hear it now. “Oh, The possibilities would be endless.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Hubspot

JUNE 17, 2019

It's clear that web visitors are shifting to video -- Facebook Watch, IGTV, and of course, YouTube have all picked up steam in recent years. I saw an opportunity to engage and grow an audience for my company, Niche Site Project's YouTube channel , and decided to double down. The results exceeded my expectations for YouTube metrics.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. And businesses recognize the power of social media in driving tangible results. Jump ahead B2B Social Media: Where Are Your Customers Now?

Social Media 117

Social Media Trends Media B2B 117

Contently

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. There are differences, however.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Oktopost

NOVEMBER 28, 2021

Listen to the podcast: Or subscribe on Apple Podcasts , Spotify , or YouTube. Winning Sales Person of the Year in 2014 and Sales Leader of the Year in 2018, Rich is also a thought leader in social selling and has contributed to multiple blogs and podcasts on the topic. Rich Stone, VP Sales at TechTarget takes the hot seat.

Intent Data 69

Intent Data Intent Peer-to-peer B2B Thought Leadership 69

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Estimated reading time: 7 minutes. What is B2C marketing? Whereas, B2C transactions are often instantaneous or close to it.

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

Valasys

APRIL 10, 2020

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Which profile is more likely to result in a compelling, personalized email like the following? There are some exciting predictions about what lies ahead for marketing in my news feeds these days. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Brandpoint

JANUARY 21, 2021

As an organization we have been able to stay connected through leveraging the technology that we’ve invested in over the years, including video conferencing, cloud collaboration and storage tools, as well as regular communication with leaders and peers. Can you walk us through last spring? My last day in the office was March 6, 2020.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Content Marketing Institute

DECEMBER 10, 2018

You send connection requests to current and past colleagues, along with peers in your professional circles. peers, prospects, partners) and help you increase thought leadership in your industry. The strategies apply to LinkedIn posts to personal profiles. The word is “LinkedIn.”. Did you answer “career”? LinkedIn = conversation.

Linkedin 104

Linkedin Peer-to-peer Brand Identity Branding 104

Salesforce Marketing Cloud

DECEMBER 6, 2023

Salesforce Admins have the power to deliver success for their companies. How do they do it? Here are my four Salesforce Admin tips to deliver success for your organization. Hone your skills To be a great Salesforce Admin, it’s not just about having great technical skills. Technical + soft skills = admin success! What’s good communication?

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Adobe Experience Cloud Blog

SEPTEMBER 12, 2018

These advocates are willing to wait in line for hours just to own a new Apple device, and then they go home and post unboxing videos on YouTube and talk about the new product features on social. There’s a deeper reason why people decide to take a personal stake in a brand. Brand advocates are loyalists on steroids.

Peer-to-peer 109

Peer-to-peer Brand Identity Branding Loyalty 109

Sprout Social

MARCH 30, 2023

Since New Year’s Day 2023, more than 5 million messages referencing ChatGPT have been sent across Reddit, Twitter and YouTube alone. In this time, software companies developed tools in-house to automate the process of gleaning insights from massive datasets or to better personalize experiences.

Marketing AI 119

Marketing AI Peer-to-peer Training Software 119

Convince & Convert

NOVEMBER 16, 2023

It’s the one word I think of when I reflect on my personal experience with this event. I’ve been fortunate enough to be in the content world for just over a decade. I may have gotten my start in social, but I know what fed the machine. In that time, I had never been to Content Marketing World. Perhaps more so than ever. The challenge?

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

ClearVoice

MARCH 14, 2024

Despite its high production value and the fact that it’s based on a popular series, it bombed at the box office. Observers point to several reasons , and one of them is weak marketing. These are just a few examples of well-known content partnerships of the last decade. This, in turn, drives organic traffic to your website.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

SnapApp

FEBRUARY 28, 2018

There’s a lot wrapped up in these decisions, and the way you approach your personal branding impacts both your employer’s success and your long-term individual career trajectory. . Let’s take a deeper dive into how to shape a powerful personal brand — without selling out. . Why Personal Branding Matters.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Salesforce Marketing Cloud

MARCH 7, 2023

With the help of a Salesforce Admin, your salespeople can set up personalized dashboards, fields, alerts, and reports to shorten the sales cycle and track every lead in greater detail. What does a Salesforce Administrator do? People around the world rely on our Customer Relationship Management (CRM) platform to keep business running.

Work Management 98

Work Management Marketing Management Peer-to-peer Customer Satisfaction 98

Optinmonster

APRIL 9, 2020

Share Your YouTube Videos. Do you have a YouTube channel for your business? Are you struggling to find newsletter ideas to keep subscribers engaged? Email marketing is a great way to share your brand’s message, connect with your customers, and turn leads into subscribers. Don’t worry though, we’re here to help. How-To Guides.

Newsletter 117

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117

Onalytica B2B

JANUARY 17, 2018

They care more about the brand they associate themselves with to maintain a consistent personal image, and for ethical reasons too. In addition to this, YouTube videos with “review” included in the title have also reached a total watch time of 50,000 years on mobile alone in the last 2 years.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

SmartBug Media

JULY 30, 2020

Video finds a way to make the experience feel more real and personal. Whether a potential resident lives out of state, their relatives are doing research on their behalf, or it is simply not safe or feasible to visit in person, offering a video virtual tour can make a great first impression. Because people crave authenticity.

Video Marketing 80

Video Marketing Peer-to-peer Lead Scoring Lead Ranking 80

Oktopost

SEPTEMBER 13, 2022

You can follow influential people in your industry, join relevant groups, and discuss the latest industry news with your peers. Social media for financial services is a rapidly growing sector. An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% billion in 2020.

Social Media 84

Social Media Work Management Marketing Management Service 84

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. Let inbound strategy lead the way in successfully supporting your move to virtual events and conferences.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Convince & Convert

APRIL 9, 2014

Google Semantic Search Contextualization, including devices as well as personalization is nothing new, but with Google+ they are determined to deliver meaningful content when and where people want it. “Ghost town.” ” “Waste of time.” ” “It’ll never happen.” Even better, it is set up to pay by engagement.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

6sense

OCTOBER 22, 2021

In a recent survey of our 6sense customers: Nearly half said peer referrals were a “driving factor” behind their purchase of our solution. In a recent survey of our 6sense customers: Nearly half said peer referrals were a “driving factor” behind their purchase of our solution. B2B buyers are more empowered than ever.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

B2B Marketing Traction

DECEMBER 16, 2014

They consult their peers and look at others’ reviews before they buy. Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. You have a business that sells to other businesses, so you plan to keep your marketing business-like.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

Convince & Convert

MARCH 17, 2016

Videos have the potential to go viral or for the person broadcasting the video to bring a huge following to your product. Video Creates Peer Pressure. In the past few years, videos have started taking over—and it’s easy to see why. Videos are also very diverse in their application. Here’s where user-generated videos come in.

User-Generated Content 110

User-Generated Content Video Marketing Peer-to-peer Generation 110

Salesforce Marketing Cloud

SEPTEMBER 20, 2022

How developers work in the world of Salesforce What does a developer do with Salesforce? Which skills does a developer need to work with Salesforce? What are the career prospects for a developer who works with Salesforce? Which credentials and certifications are relevant for the job? Embarking on your developer career journey. HIT THE TRAILS.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Peer-to-peer 95

Webbiquity

MAY 4, 2021

Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch. More will turn to Google. But most will seek advice from experts they trust.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. I’d reach out to journalists via Help a Reporter Out and hear crickets.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Onalytica B2B

MAY 10, 2017

As an industry, we’re forever going on about why you should be doing influencer marketing- hopefully we’re well on our way to convincing you all, since 84% of marketers are planning at least one influencer marketing campaign this year. How do you get those influencers to want to engage with you?

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252