Liveintent

NOVEMBER 29, 2022

As brands strive to perform personalized marketing and advertising across devices, channels, and platforms, the resolution rate and quality of their operational CRM data is one of the most important deciding factors for success. Integrated directly with Salesforce, Identity Enrichment by LiveIntent is currently available on AppExchange.

Peer-to-peer 62

Peer-to-peer Ideal Customer Profiles Salesforce.com Mobile Advertising 62

Heinz Marketing

MAY 12, 2020

They could also practice leading the conversation with an internal resource, either a peer or coach, to get feedback on their non-verbal behaviors, such as eye contact and voice tone, prior to the meeting. Just because a person is on the call does not mean the person is engaging in the conversation. Engage Every Stakeholder.

Peer-to-peer 140

Peer-to-peer Salesforce.com Marketing Management CMO 140

ViewPoint

FEBRUARY 23, 2018

Is it the person who signed up for your webinar this week? Is this a person with authority to buy? Is it the name on a list you bought from a content aggregator for $23? Is it someone who swiped their badge at the tradeshow you attended last month? While all of these scenarios have potential, none could be called a lead. They’re ready.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Leadspace

JANUARY 4, 2017

Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016. After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Real-time content/offer management. Real-time data enrichment.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. And what should be the cornerstone of your marketing? Great stuff!

Marketo 48

Marketo Peer-to-peer Social Marketing Paid Search Agency 48

Adobe Experience Cloud Blog

NOVEMBER 24, 2009

In social media, the gatekeepers are your peers, and the quality of your content and ideas determines what gets promoted. Word of mouth is perhaps the best way to generate leads, since buyers trust referrals from their peers more than any other source of information. Here are four key ways that social media builds brands.

Lead Scoring 48

Lead Scoring Lead Ranking Social Media B2B Thought Leadership 48

The ROI Guy

OCTOBER 15, 2014

Often, your sales reps don’t adopt because they don’t understand “what’s in it for me” – how the new initiative will deliver specific and personal benefits to them: increased commission checks, greater peer / executive recognition, or career advancement. The goal: the bionic sales rep ready for the 21 st century customer.

Forrester 40

Forrester Budget Programs Peer-to-peer Salesforce.com 40