Peer-to-peer and Personalization

Content Marketing for Engineers

Industrial Marketing Today

APRIL 23, 2012

Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” Call it P2P (Person-to-Person) marketing if you will. And I agree that at the end of the day, marketing to engineers is still all about communicating with people.

Peer-to-peer

Peer-to-peer Work Management Content Marketing Marketing Management

Are Community Forums Good for Manufacturers and Industrial Companies?

Industrial Marketing Today

OCTOBER 20, 2011

Similar studies have shown that engineers and industrial professionals prefer more peer-to-peer interactions for work-related purposes. It does require someone/team from the company to moderate the forum to prevent abusive language, personal attacks and outright SPAM. This kind of market intel is invaluable.

Communities

Communities Paid Search Agency Peer-to-peer Companies

B2B Marketing Zone

Industrial Marketing Today

Content Marketing for Engineers

Are Community Forums Good for Manufacturers and Industrial Companies?

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