NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. From blogs and podcasts to YouTube videos and social media posts, there’s a ton of information out there that won’t cost you a dime.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Valasys

OCTOBER 19, 2023

The database generates results from all major web platforms like Wolfram Alpha, Wikipedia, Academic Literatures and research papers, YouTube, Reddit and more. Transcripts for YouTube videos: Perplexity AI can also generate transcripts from across YouTube videos. But that’s not all. This is a time saving feature.

Paper 52

Paper Youtube User-Generated Content Wikipedia 52

Navigate the Channel

DECEMBER 7, 2023

Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. B2B companies are finding success on LinkedIn by using sponsored InMail to invite prospects to webinars, posting white papers on Dynamic Ads to reach high-level decision makers.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Martech

MAY 25, 2022

YouTube Shorts ads. Those advertisers currently running video action campaigns and app campaigns will have ads automatically scale to fit Google’s TikTok competitor, YouTube shorts. Product feeds for a shoppable YouTube experience. YouTube video creation in 60 seconds. Loyalty program ads integration. No video ads?

Google 117

Google Lead Ranking Paid Search Agency Planning 117

Contently

APRIL 5, 2022

Google Chrome, Gmail, YouTube, and Google Pixel are just four of dozens of ventures into which the giant has strayed—few of them unsuccessfully. Unsurprisingly, it chooses to communicate this via its own company YouTube, which racks up billions of millions of views. Its marketing reflects this. WINNER: Google. Entertainment.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Animalz blog

NOVEMBER 28, 2023

Perplexity takes a question and searches sources like Bing, academic papers, YouTube, and Reddit for answers. Identify and summarize the top five most influential papers or articles on {insert your topic} , and explain their significance in the field.” Asking for the obvious is to summarize a paper, and that will work fine.

Marketing AI 78

Marketing AI Research Tactics SME 78

Marketing Insider Group

JUNE 23, 2021

Many studios use a blank wall, a large paper backdrop, or even a bedsheet. This includes outlets like YouTube, Vimeo, and Twitter. A background that is too cluttered and busy can distract from the focus of your video and looks unprofessional. An easy way to create a clean background is by using a backdrop.

Storytelling 332

Storytelling Video Marketing Product Tips 332

Marketing Insider Group

AUGUST 12, 2020

You might have one group of likely customers who are tween girls, love all things glitter, subscribe to your teen-and-tween-themed YouTube nail makeover videos, and like the latest boy bands. For instance, for our fictional nail polish company, the tween customers might start with short YouTube makeover videos. Don’t stop there.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

ConvertKit

DECEMBER 28, 2021

Charli Prangley , designer and YouTuber decided to run with Adam’s advice. These days she’s been creating lots of shorts on YouTube. If someone hands you a blank piece of paper and tells you to draw something for them your mind is likely going to freeze up. Source: Youtube. That’s when you have to experiment.

Creativity 81

Creativity Youtube Paper Video Marketing 81

Biznology

MARCH 1, 2019

It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. For technology-related videos, YouTube rules. So video can can help with trust issues, too, since Google search results tend to favor YouTube video.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Sprout Social

JUNE 17, 2020

Finally, if you’re looking into recurring series, such as product how-to guides, take a look at networks like YouTube and Facebook where you can categorize them into playlists. Instagram recently added a series option for IGTV, too.This isn’t to say that you can’t use portrait-oriented videos on YouTube. Landscape feed. Portrait feed.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Martech

APRIL 15, 2022

Last fall, Lotame estimated IDFA would have a total financial impact of $10 billion on Facebook, Twitter, Snap, and YouTube, with Facebook being responsible for more than 80% of that. billion loss, followed by YouTube at $2.1 The Android equivalent is Google Play Services ID for Android. That was a very good estimate.

Privacy Protection 94

Privacy Protection Privacy Cost Ad Frequency 94

Webbiquity

SEPTEMBER 19, 2017

Tweets and YouTube videos may be the “bookends” of social content strategy. YouTube videos, in contrast, take far more effort to produce and terrible at directly driving website traffic, but can be highly effective at engaging your audience with your content in a channel other than your website.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

EMagine B2B Blog

DECEMBER 10, 2014

If you are that novice user that is currently struggling with deciphering your data, we’ve developed a new White Paper that can help. And if you missed the Metrics Webinar when it was originally held, feel free to visit our YouTube Channel to view it in its entirety here.'

Marketing Analytics Tools 40

Marketing Analytics Tools Paper Analytics Google 40

Sprout Social

FEBRUARY 8, 2023

International Paper Company harnesses a holiday If you look hard enough, there’s a holiday for basically everything. International Paper Company looked at the list of unofficial holidays and found a winner in National Pizza Week. At first glance, the paper and cardboard company has nothing to do with pizza.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Social Media Classified Ads 86

SmartBug Media

MAY 8, 2023

Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. Think about guest blogging opportunities or collaborating on an exclusive piece of gated content such as a white paper, case study , or webinar.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. If they’re still in the discovery phase, get to know them better by tracking their content engagements and activities.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

ANNUITAS

APRIL 19, 2022

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies. The lines have become blurrier than you might have originally imagined.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Kevin Indig

MAY 29, 2023

When someone searches “Youtube” in Google (one of the most popular queries), Google does not re-run that search query. A query like “can essential oils cure cancer” returns a correct answer and even leverages research papers. Some YMYL queries do a good job of citing research, even papers.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

ConvertKit

AUGUST 3, 2020

How YouTube creator Jenny Ballif uses ConvertKit Commerce to sell her virtual summer camp. She runs the Science Mom YouTube channel and has performed science demonstrations for thousands of elementary school classrooms. YouTube creator Jenny Ballif uses ConvertKit Commerce to sell her 2-day virtual summer camp. The results.

Youtube 55

Youtube Paper Design Advertising Channels 55

Martech

APRIL 2, 2024

You can create several different pieces of content from even one YouTube review or product demonstration. When interested users land there, they should be greeted by plenty of information, including blogs, reviews, white papers and more. Post those shorter videos on TikTok, Instagram, Facebook and X to maximize reach.

B2B Marketing 121

B2B Marketing B2B Planning B2B Thought Leadership 121

SmartBug Media

JULY 17, 2020

Use Authoritative White Papers to Build Your Email List. Using white papers to generate leads is a tried-and-tested tactic that people have been using for years. The Drum, an award-winning media platform, devotes an entire section of its website to white papers. Credit: YouTube.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

Biznology

AUGUST 2, 2019

Don’t just upload your video to YouTube and wait for viewers to show up. Include links to relevant segments in your blogs and white papers. Here are 10 Reasons Why You Should Never Host Your Own Videos. Think about re-use. Share excerpts in social media. Chop it up into answers to “frequently asked questions.”

Screencast 116

Screencast Video Marketing Practices Best Practices 116

Porch Group Media

MAY 27, 2021

This is followed by YouTube and WhatsApp, each at 2 billion users. While Facebook may have the largest numbers of users, YouTube by far has the most number of visits. For example, 85% of TikTok users aged 16 to 64 use Facebook, and almost 95% of Instagram users in the same age group also use YouTube. billion users.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

ClearVoice

MARCH 16, 2022

” Likewise, Gupta shared how the development of bite-sized content — rather than long white papers — has permeated the B2B world just as it has B2C efforts. Similar Logitech initiatives have moved to other brand social channels, as well — including Instagram and YouTube.

Trends 98

Trends Campaigns Banner Ads Copyright 98

Content Standard

APRIL 28, 2020

Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus. This video tells the story of how William Painter, a sunglasses startup based in San Diego, uses YouTube Ads to grow their sales and reach.

Video Marketing 139

Video Marketing B2B Marketing Conversion Advertising Agencies 139

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. A multi-media strategy works best.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Contently

OCTOBER 14, 2020

To help you get to know the characters, we invented elaborate backstories and extra-curricular activities (basketball, music, school paper, horoscopes, skateboarding) for each one. Mish, a colleague in corporate marketing, noted that YouTube had recently given the agency a custom brand channel, but nobody knew what to do with it.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. However, the numbers show that some of your videos on DIY how-tos you’ve posted on Pinterest and YouTube have gained a wide female audience. Grab onto that new segment with new material aimed solely at them.

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

Heinz Marketing

OCTOBER 24, 2023

Your perfect timeline looks great on paper, but you must expect the unexpected. Gather Requirements – With Quotes I am a big sucker for internet drama videos on YouTube. To effectively kick-off a change, you have to straddle the line between sticking to a plan but keeping the flexibility to roll with the punches.

Tips 95

Tips Planning Work Management Transparency 95

The ABM Agency

AUGUST 30, 2020

Turn it into a YouTube video, IGTV, and Instagram Stories. Take the webinar recording and convert into a file to upload to your YouTube or Vimeo account; this can then be linked to or embedded in other content your team creates (blog, email, site). Use them in a blog post, email, programmatic, white paper, or e-book.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

ClearVoice

DECEMBER 2, 2021

” YouTube Series. Yes, it was ridiculous and yes, it was destructive, but the company has produced 71 YouTube videos with more than a million views, so it did something right. A little bit of a gift-giving budget and some creative storytelling allowed WestJet’s YouTube video to garner nearly 50 million video views.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Anyword

DECEMBER 1, 2021

Content writing is the practice of creating the texts for blogs, white papers, e-books, and other kinds of information-oriented marketing efforts. In comparison, content writing seeks to convince you that the brand behind the blog or white paper is trustworthy, so you should buy from it the next time you need their product.

Copywriting 98

Copywriting Marketing AI Paid Search Agency AIDA 98