WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

AUGUST 3, 2010

You will save project time and writing costs by checking these factors before you engage a writer to begin work: Does it still makes sense to produce this project? Looking at your marketing plan, you see a project coming up that you'll want to outsource to a freelance copywriter. But is that project really ready? Sound familiar?).

Planning 120

Planning Terms and Conditions Copywriting Paper 120

WriteSpark

MARCH 2, 2011

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee?

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

JANUARY 9, 2013

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

JUNE 15, 2010

You have a project that is due next week and you need a writer who can start work on it immediately. You finally assign the project to the first writer who says “yes” to the schedule, cross your fingers and hope that person will produce acceptable work. You search for a freelance writer, but so many are busy.

Copywriting 120

Copywriting Business Best Practices Paper 120

WriteSpark

APRIL 10, 2012

Instead, I recommend that clients find a writer whose focuses on this kind of work. Other freelance copywriters focus on long-form projects such as white papers, case studies, and sales materials. Y our company has a particular market focus. Writing and managing short-form social media content has become a specialty for some writers.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

APRIL 10, 2012

instead, I recommend that clients find a writer whose focuses on this kind of work. Other freelance copywriters focus on long-form projects such as white papers, case studies, and sales materials. Y our company has a particular market focus. Writing and managing short-form social media content has become a specialty for some writers.

Copywriting 120

Copywriting Verticals Work Management Case Study 120

WriteSpark

MARCH 2, 2010

And many have produced case studies, white papers, and other resources about the implementations, the value gained, and the lessons learned. Does your company produce a product that it uses internally? If so, have you written your own case study? Some of the largest technology companies are certainly users of their own products.

Case Study 120

Case Study Case Studies Paper Studies 120

WriteSpark

MAY 18, 2010

Perhaps the project’s scope and messages haven’t been formulated beyond the idea “We should have a technical white paper to explain this.”. In a typical work week, freelance copywriters juggle multiple projects from multiple clients, each in different stages of development. Research and development time.

Copywriting 120

Copywriting Work Management Paper Marketing Management 120

WriteSpark

AUGUST 17, 2010

Of the 90 minutes allocated to this activity, the consultant used the first 30 minutes to talk about all the great work she had done for other clients, the next 30 to show her expertise by expounding upon general trends in our market, and the final 30 minutes leading the group in the actual exercise. the work she had already been hired to do.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

AUGUST 17, 2010

Of the 90 minutes allocated to this activity, the consultant used the first 30 minutes to talk about all the great work she had done for other clients, the next 30 to show her expertise by expounding upon general trends in our market, and the final 30 minutes leading the group in the actual exercise. the work she had already been hired to do.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

APRIL 23, 2009

As a white paper writer, I have worked with clients to produce short books about new technology trends that bring significant changes to their customer's operations. Instead, the idea is to present key information and messages to consumers or business customers who are beneficiaries -- but not necessarily users -- of your technology.

Paper 120

Paper PR Marketing & Strategy Custom Publishing 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle. subject matter experts) who might be tapped to work on this project.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle. subject matter experts) who might be tapped to work on this project.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

FEBRUARY 18, 2009

White Papers. Working with Writers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. White Paper Writer. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

AUGUST 19, 2008

White Papers. Working with Writers. Note: Technical copywriters may use different labels, such as technology writer, white paper writer, technical articles writer, case study writer, success story writer, content writer, or technical marketing writer.)   Technical Copywriter. White Paper Writer. Case Studies.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

NOVEMBER 11, 2008

White Papers. Working with Writers. If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event:  The 2009 Customer Reference Forum. White Paper Writer. Case Studies. Content Marketing.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

DECEMBER 16, 2008

White Papers. Working with Writers. White Paper Writer. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials. Social Media. How to Find a. Brochure Writer.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

AUGUST 12, 2008

White Papers. Working with Writers. White Paper Writer. Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Case Studies. Content Marketing. Sales Materials. Social Media. « Welcome! How to Find a.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

MARCH 13, 2012

Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft. Worse yet, even a simple spelling error can result in a large loss of online sales.

Paper 120

Paper Guidelines Statistics Impressions 120

WriteSpark

MARCH 13, 2012

Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft. Worse yet, even a simple spelling error can result in a large loss of online sales.

Paper 120

Paper Guidelines Statistics Impressions 120

WriteSpark

JUNE 1, 2010

As a technical copywriter, I greatly enjoy working with engineers and other subject-matter experts (SMEs). do you find helpful for the working relationship between SMEs and writers? But as an SME, there are several things you can do to make everyone's job easier and create a more collaborative and productive relationship with a writer.

SME 120

SME Copywriting Rules Features 120

WriteSpark

AUGUST 13, 2013

A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". For example, consider the demands of writing a long-form project, such as a white paper, compared to the short forms of email messages and Facebook updates. Sounds good, right?

Copywriting 120

Copywriting Case Study Case Studies Paper 120

WriteSpark

APRIL 11, 2018

So often when I'm working on a content marketing project, I see good stories and information go by the wayside simply because they don't fit the immediate need. For example, when interviewing customers for their perspectives on a white paper topic, I often gather a substantial amount of information that would be useful for a case study.

Case Studies 120

Case Studies Case Study Content Paper 120

WriteSpark

AUGUST 13, 2013

A typical job ad for a copywriter includes a statement like this: "Must be able to write all types of content, from white papers to webpages to tweets.". For example, consider the demands of writing a long-form project, such as a white paper, compared to the short forms of email messages and Facebook updates. Sounds good, right?

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

APRIL 11, 2018

So often when I'm working on a content marketing project, I see good stories and information go by the wayside simply because they don't fit the immediate need. For example, when interviewing customers for their perspectives on a white paper topic, I often gather a substantial amount of information that would be useful for a case study.

Case Studies 120

Case Studies Case Study Content Paper 120

WriteSpark

MARCH 14, 2018

Caution: Some technical experts use drafts of white papers or press releases as the way to work through their fuzzy thinking about messages, target marketing, competitive positioning, or other factors. Maybe the only problem with the draft is that it just doesn't reflect the latest product information or changes in marketing strategy.

Copywriting 120

Copywriting Press Work Management Paper 120

WriteSpark

MARCH 14, 2018

Caution: Some technical experts use drafts of white papers or press releases as the way to work through their fuzzy thinking about messages, target marketing, competitive positioning, or other factors. Maybe the only problem with the draft is that it just doesn't reflect the latest product information or changes in marketing strategy.

Copywriting 120

Copywriting Press Work Management Paper 120

WriteSpark

APRIL 20, 2010

Let the Customer Tell You When working on a success story, testimonial, or other customer reference project, it is natural to want the most positive information to emerge an interview. " In general, a question that starts with What, Why, or How will elicit a descriptive response from your interview subject.

Allocation 120

Allocation Lead Scoring Lead Ranking Case Study 120

WriteSpark

OCTOBER 8, 2013

So often when I''m working on a content marketing project, I see good stories and information go by the wayside simply because they don''t fit the immediate need. For example, when interviewing customers for their perspectives on a white paper topic, I often gather a substantial amount of information that would be useful for a case study.

Case Studies 120

Case Studies Case Study Paper Content 120

WriteSpark

FEBRUARY 16, 2010

A freelance technical copywriter can easily handle a single document or a set of related materials, working with your company’s templates and style standards. Even in this case, you may also choose to use a freelance copy writer to handle certain projects within the campaign, such as a technical white paper.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies Copywriting 120

WriteSpark

OCTOBER 28, 2008

White Papers. Working with Writers. Caution: Some subject-matter experts use drafts of technical white papers or press releases as the way to work through their fuzzy thinking about messages, target marketing, competitive positioning, or other factors. White Paper Writer. Case Studies. Content Marketing.

Copywriting 120

Copywriting Case Studies Copyright Case Study 120

WriteSpark

SEPTEMBER 10, 2013

Content Marketing Sales Materials White Papers Working with Writers fact checking infographics statistics copywriting technical copywriter writing technical data' If you already have a checklist and procedure for fact checking, this book will give you new ideas for those tools. And if you haven''t. See more at: [link].

Copywriting 120

Copywriting Statistics Paper Comparison 120

WriteSpark

SEPTEMBER 24, 2009

A technical copywriter can work effectively with engineers and other SMEs to get the right input for a document, without wasting their time on very basic explanations or inappropriate tangents. Gains respect from subject-matter experts (SMEs). Knows your target audiences. Knows your target audiences.

Copywriting 120

Copywriting Work Management Case Study Case Studies 120

WriteSpark

SEPTEMBER 10, 2013

What's wrong with this statement? 30% of users who rely mostly on voice calls + 40% of users who rely mostly on texting = 70% of users are ready to adopt video calls. It seems pretty simple: The numbers 30+40 add up to 70, so the statement must be correct, right? Well, maybe.

Copywriting 120

Copywriting Statistics Comparison Class 120