Onalytica B2B

JULY 15, 2015

We have just built a new tool that allows you to find influencers using your latest blog or white paper. We match the proportional usage of nouns in your content against an aggregate of what an influencer has posted on Twitter over the past 12 months to return the most relevant influencers. Top 100 B2B Marketing Twitter Influencers.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. Jonathan Kantor.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. Twitter isn’t for conversation, it’s for learning. 99% of the time, they’re sharing links to content—blogs, research papers, news stories, etc.—that

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers. Twitter isn’t for conversation, it’s for learning. 99% of the time, they’re sharing links to content—blogs, research papers, news stories, etc.—that

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Ambal's Amusings

JUNE 2, 2010

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper planning, development, and marketing process. Blog WhitePaperPundit Twitter Jonathan_Kantor.

Paper 100

Paper Class Conference Planning 100

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. How Long Should Articles, eBooks and White Papers Be? Pieces such as articles, eBooks and white papers tend to have greater character limits than short-form content.

Content Marketing 127

Content Marketing Paper Content SEO 127

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

FEBRUARY 4, 2010

" Jonathan Kantor is a 26-year veteran of the technology industry, the author of the new book Crafting White Paper 2.0 , and the primary contributor to the WhitePaperPundit.com blog. Blog WhitePaperPundit Twitter Jonathan_Kantor. "Use Visual Enhancements to Engage New Media, Short Attention White Paper Readers.”

Paper 100

Paper Marketo Social Media Tagging 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Blog WhitePaperPundit Twitter Jonathan_Kantor. Generating More Leads with Video White Papers.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Hubspot

JUNE 11, 2019

Twitter is an undeniably powerful platform to increase your business's online reach. The average Twitter user follows five businesses , and 80% of all Twitter users have mentioned a brand in a Tweet. However, succeed as a business on Twitter in 2019, it's critical you're able to stand out. Research your competition.

Twitter 78

Twitter Business Word of Mouth Ideal Customer Profiles 78

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. This makes it harder for salespeople to understand prospects and build relationships with them.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Navigate the Channel

NOVEMBER 9, 2023

On the other hand, creating white papers and ebooks is a good way to improve your standing as a thought leader in your industry. A recent survey from Cision-PRWeek noted that 88 percent of respondents said that Facebook was the most effective social media network, followed by Twitter at 72 percent and Instagram with 52 percent.

Public Relations 65

Public Relations Social Media Paper FAQ 65

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Blog WhitePaperPundit Twitter Jonathan_Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

The Effective Marketer

MAY 3, 2012

My paper route taught me how much we humans are creatures of habit. Because people are habitual, they hang out on Facebook, Twitter and other networks at fairly regular times throughout the day. This necessitates optimizing content for search and social sharing, and engaging with multiple communities on multiple social networks.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. No more boring, stale content.

Paper 54

Paper B2B Marketing Planning Screencast 54

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Write case studies, eBooks, white papers, etc.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Top Rank Marketing

SEPTEMBER 22, 2023

percent using Twitter/X having — an 18.6 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

FEBRUARY 10, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get&# Twitter. Here are seven reasons every business needs to be on Twitter.

Twitter 100

Twitter Business Digg Thought Leadership 100

Zoominfo

JANUARY 8, 2021

When a prospect starts your free trial or downloads a white paper, you need to keep them engaged with your brand. Take Twitter, for instance. Chances are you can reach your ideal B2B customers — including influencers and decision-makers — on Twitter. That’s where your inbound email and social media marketing come in.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook. White paper summary, including actionable recommendations and insights for companies. When/where is that?

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Navigate the Channel

DECEMBER 7, 2023

Target Through LinkedIn LinkedIn has been proven to be the most effective of all the major social platforms, including Facebook, Twitter, Instagram, and more. B2B companies are finding success on LinkedIn by using sponsored InMail to invite prospects to webinars, posting white papers on Dynamic Ads to reach high-level decision makers.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

The Point

SEPTEMBER 11, 2017

What we see is actually an image of the offer, but rather than use some boring white paper cover, Salesforce created a desktop vignette that represents various elements of the “guide” being consumed – on a tablet, a clipboard, and a smartphone (the video at upper right).

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Biznology

DECEMBER 28, 2020

If you want to guarantee you get something on paper, even five minutes is fine. Even Twitter can be motivating. Even one line can be incredibly profound or finally crystalize a concept in your head. A little at a time adds up. You can even write a phrase rather than a sentence. Make an appointment. The same can be true for writing.

Paper 187

Paper Twitter Order Studies 187

Contently

JUNE 19, 2018

Toilet paper gets a bad rap. People don’t talk about their favorite brand of toilet paper because, well, we all know what it’s used for and we’d rather not go there. I spoke with Beth Harker, Charmin’s community manager, to get a better sense of what it’s like being the person behind the paper.

Communities 127

Communities Cross-Selling Paper Twitter 127

Content Standard

FEBRUARY 9, 2017

But your Twitter marketing strategy? Compared to more visual social platforms, Twitter doesn’t seem to have the ROI it used to. While some of this Twitter rethink may be justified, it’s also true that brands may be approaching Twitter in a less than optimal way. Why Brands Are Rethinking Twitter.

Twitter 40

Twitter Marketing & Strategy Marketing Strategy Allocation 40

Convince & Convert

FEBRUARY 1, 2014

Facebook, Linkedin and Twitter aren’t the new MySpace, they are the new ABC, NBC and CBS ( tweet this ). » social networks facebook facebook paper linkedin linkedin influencers social networking twitter' Our desire to connect with one another (and with companies and. Read the whole entry. »

Social Networks 167

Social Networks Media Paper Linkedin 167

Content Standard

OCTOBER 9, 2015

Amid a marketing season that has been largely dominated by news of improvements and expansion from Facebook and Instagram, Twitter marketing seems to ever so slowly be slipping out of the public light. First, on the large scale, Twitter is trying to keep up with in an increasingly mobile-saturated market. A New Age of Twitter Content.

Twitter 40

Twitter Planning Paid Search Agency Social Media 40

Marketing Insider Group

JUNE 23, 2021

Many studios use a blank wall, a large paper backdrop, or even a bedsheet. This includes outlets like YouTube, Vimeo, and Twitter. A background that is too cluttered and busy can distract from the focus of your video and looks unprofessional. An easy way to create a clean background is by using a backdrop.

Storytelling 332

Storytelling Video Marketing Product Tips 332

Webbiquity

MAY 11, 2021

Costs such as cleaning services, new technology, and paper supplies can all eat into your bottom line and increase by significant amounts before you realize it. Memes might work best on Twitter, while your one-of-a-kind images of customers using your service or product might work better on Pinterest or Instagram. Know Your Customers.

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294