Golden Spiral

OCTOBER 31, 2017

Research shows that 83% of trade show attendees have some kind of buying power, 79% say that attending helps them decide what products to buy, and 91% report that they get the most useful buying info from trade shows and events. Additionally, converting a trade show lead to a sale costs 38% less than sales calls alone.

Trade Show 59

Trade Show Paper B2B Sales Buy 59

The Point

AUGUST 18, 2014

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. Here are 10 tips for designing an effective trade show follow-up campaign. Most trade show leads are routinely ignored by sales. Trade show follow-up emails are the exception to that rule.

Trade Show 100

Trade Show Campaigns Tips Lead Nurturing 100

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. In fact, research has proven this to be true.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. As an added bonus, it offers a convenient platform for repurposing your content and leveraging your trade show investment long after the event wraps up. At the Trade Show.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Picture this. Amazing news, right? Before the Event.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Schubert B2B

DECEMBER 15, 2017

If your company has tasked you with getting your business brand out in front of potential customers by exhibiting at b2b trade shows, your first thought is probably, “Where do I even begin?” There are 5 things you need to consider before you even pick out that shiny new trade show booth. Research trade show opportunities.

Trade Show 59

Trade Show Planning B2B Demographics 59

Zoominfo

FEBRUARY 21, 2021

Agriculture Mining Utilities Construction Manufacturing Wholesale Trade. Retail Trade Transportation Information Finance & Insurance Real Estate Professional Services. 3221 Pulp, Paper, & Paperboard Mills. 322121 Paper Mills. 3222 Converted Paper Product Manufacturing. 42 Wholesale Trade.

Work Management 204

Work Management Marketing Management Paid Search Agency Planning 204

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. The post Charting the Course: How to Navigate Your Way to Marketing Success in 2024 appeared first on Trade Press Services. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Marketing Insider Group

DECEMBER 20, 2012

Marketers’ offices resembled trading room floors. David’s vision was influenced by his first job – on the trading floor of a Wall Street investment bank in the 1980s. In that world, David saw first-hand how technology enabled real-time trading where instant information triggered split-second decisions.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. The post 10 Essential Elements of a Successful Corporate and Personal Branding Press Kit appeared first on Trade Press Services. Published materials. Need help creating a press kit?

Press 130

Press Personalization Brand Identity Branding 130

Trade Press Services Newsletter

JULY 6, 2023

Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry. The post Reinforce Your Personal Brand: Three Tips for a Stronger Resume appeared first on Trade Press Services.

Personalization 130

Personalization Tips Brand Identity Branding 130

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. The post Six Essential Elements for your 2023 Marketing Plan appeared first on Trade Press Services.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Editors of trade magazines and industry journals are always looking to publish content about current trends, innovations, and best practices contributed from experts in the field.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Lead Liaison

JUNE 21, 2023

Older event lead capture methods include renting apps and scanners from the organizer, collecting business cards, manually completing online forms, and taking notes on paper. Manually Completing Online Forms Some exhibitors require attendees to fill out online forms as a method of lead capture.

Lead Capture 89

Lead Capture Lead Liaison ROI Marketing Automation Services 89

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. To learn more about thought leadership and how to make it a part of your strategic marketing plan, download Trade Press Services’ free guide: Key Trends in Marketing: Thought Leadership. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Trade Press Services Newsletter

MARCH 2, 2023

Automated emails are a great way to quickly and easily send email messages when a prospect or customer takes a specific action, such as placing an order, signing up for a newsletter, or downloading a white paper. The post The B2B Marketer’s Ultimate Spring-Cleaning Checklist appeared first on Trade Press Services.

B2B 130

B2B CAN-SPAM Press Click Rate 130

Webbiquity

OCTOBER 16, 2018

A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement. You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. co-exhibiting at trade shows and conferences.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Marketing Insider Group

DECEMBER 10, 2020

Call for Papers and Content Management. Call for Papers and Content Management. Getting in touch with event speakers, requesting papers and content for an event, and monitoring deadlines can be a challenge for many event organizers. Those topics are outlined below: Task Organization and Prioritization. Event Budget Management.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Lead Liaison

NOVEMBER 22, 2022

Say you’ve just returned from a trade show. For instance, after a recent trade show, we set these stages: Captured, Assigned, Outreach, Demo Booked, Demo Complete and Done. This alleviated the need for our sales team to keep track of leads on a spreadsheet, or a piece of paper!

Order 98

Order Sales Qualified Leads Lead Liaison Leads 98

Biznology

JUNE 23, 2021

Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Videos that make virtual events more effective can easily be re-used in sales presentations, on your website product pages, in social media, even in text documents like white papers.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Trade Press Services Newsletter

JANUARY 4, 2023

Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. The post Five Critical Marketing Mistakes to Avoid in 2023 appeared first on Trade Press Services. Now you need to make sure it reaches them! Start by determining the appropriate channel(s) for each type of content.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Lead Liaison

JANUARY 3, 2023

A while back, we had a partner who was switching from paper lead capture forms to digital lead capture. They copied the paper form which included 20 survey questions. They ended up switching back to the paper forms where they felt more comfortable. Having said that, we’ve seen a tendency to ask a lot of survey questions. .

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Lead Liaison

NOVEMBER 14, 2022

Speaking with clients from around the world, we hear stories of how clients are still dragging in clunky, heavy Prize Wheels, outdated logo’d swag, flimsy paper documents, collecting business cards in a fishbowl that are easily lost, and writing down leads on a sheet of paper and waiting weeks to finally receive leads from event organizers.

Lead Liaison 77

Lead Liaison Lead Capture Trade Show Marketing Automation Services 77

Zoominfo

OCTOBER 13, 2022

Every year, the United States exports billions of dollars worth of forest products — everything from the raw timber used in construction to the reams of paper used in offices all over the world. Most people don’t give much thought to how all those boxes of copy paper make their way to the warehouses and shelves of their local retailers.

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Trade Press Services

MARCH 18, 2024

Our latest white paper offers tips for breaking into the publishing industry and becoming a published author. The post Becoming a Published Author: How to Choose the Right Book Publishing Format appeared first on Trade Press Services. Writing, developing, distributing, and marketing a book require an investment of time and resources.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Envy

FEBRUARY 20, 2018

The current line-up is still in the ‘call for papers’ stage, but proposals are reviewed by some of the best in the industry, including Kymberlee Price of Bugcrowd, and Chris Wysopal of Veracode. It draws in folks from all over the world as it offers not only conference tracks by experts, but a full 4-day technical training section.

Trade Show 85

Trade Show Enterprise Management Gartner Conference 85

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Customers especially value a supplier who is reliable and trustworthy.

Case Studies 83

Case Studies Case Study Studies Buy 83

Trade Press Services

DECEMBER 11, 2023

Generative AI tools can be handy when coming up with synonyms or alternative ideas, making them especially helpful for creating headlines and titles for articles, blogs, white papers and other forms of content. The post Marketing Content: When To Use Generative AI and When Not To appeared first on Trade Press Services.

Marketing AI 52

Marketing AI Generation Paid Search Agency Content 52

Lead Liaison

NOVEMBER 24, 2022

Why burden them with paper they might lose or damage when you can offer digital content that they will receive right away in their inbox for them to preview at their convenience? On average, trade show attendees spend 8.3 This can even include downloading a show floor map indicating your location to make your booth easier to find.

Lead Liaison 82

Lead Liaison Trade Show Lead Capture Marketing Automation Services 82

Martech

SEPTEMBER 21, 2021

Within the Sweet app, users can also trade NFTs with other users, improving their collection. The Burger King promotion taps into excitement around contemporary stars, around the meals they curate, and around using mobile and blockchain technology to collect and trade NFTs. Utility over novelty. Expanding the brand story.

Brand Identity 134

Brand Identity Branding Marketing & Strategy Loyalty 134

Zoominfo

FEBRUARY 21, 2021

The following are 2-digit, 4-digit, and 6-digit NAICS codes, compiled using a memo from the Department of Homeland Security’s (DHS) Cybersecurity and Infrastructure Security Agency (CISA): Essential Business NAICS Code Directory Updated April 2020 Agriculture Mining Utilities Construction Manufacturing Wholesale Trade Retail Trade Transportation Information (..)

Work Management 100

Work Management Marketing Management Paid Search Agency Planning 100

Act-On

SEPTEMBER 24, 2023

She narrows potential options by visiting provider websites, reading third-party reviews, talking with peers, and possibly attending trade shows to check out solutions in person. Middle of Funnel: Consideration Staying with the same example, the marketer decides she is interested in marketing automation.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

BOP Design

JANUARY 4, 2022

Sponsored White Papers Without Substance. You see a white paper that is marketed to offer you X Y Z information, so you trade your contact information for access to the white paper. Well-intentioned B2B marketers often think that crafting a white paper is the ultimate in lead generation.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. At a live event, such as a trade show, engage employees and booth visitors with photos and video during set-up and while the event is taking place.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65