KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Consider offering an exclusive white paper with industry findings, a free extensive e-book, or useful templates they can use over and over again.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

They are usually people who have downloaded a white paper or an ebook from our website but done nothing else. Do you have a different nurturing program for prospects entering your database through webinars and prospects coming in through trade shows? How are you measuring the direct impact of the trade shows?

Inbound Marketing 48

Inbound Marketing Trade Show Budget Programs Top of Funnel 48

The Point

OCTOBER 14, 2010

Consider allowing the reader to preview a content asset (for example, a white paper) before downloading the entire item. Leverage your Webinar investment by posting short excerpts or highlights to Youtube and including a URL on the final screen directing viewers to the complete version. Phone contact has to play a role.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Sales Engine

JANUARY 25, 2016

And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising. Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. So how do you go beyond lead generation to domination?

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Webbiquity

FEBRUARY 16, 2016

Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 71% said Twitter, while 54% each mentioned Facebook and YouTube. Direct Marketing ). MediaPost ). MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Paul Gillin

FEBRUARY 24, 2011

IBM engineers celebrate Watson's victory (from an IBM YouTube video). This was documented in more than 30 videos that IBM posted on YouTube as well as chat sessions and group Q&A interviews on the website reddit.com. Blogs Are the New Trade Shows. A couple of hours of media training does wonders.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Heinz Marketing

NOVEMBER 18, 2019

” Or “Hey, we don’t have anyone following up with the trade show leads. What do we do with the trade show leads?” You go to YouTube and you want to see how to change a tire, but first you’ve got to watch a video. ” Or “Our drip campaigns aren’t working as well.

Top of Funnel 63

Top of Funnel CAN-SPAM Internet Marketing Trade Show 63

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Directive Agency

JUNE 13, 2018

Subscribe on YouTube! One of the first things you’ll notice if you go to a field show, trade show, or if you’re out and about at any type of B2B event, you’ll notice that ABM is all the rage. Let’s dive in! Don’t miss a video! Did you know our subtitles are interactive? Word by word.

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

Adobe Experience Cloud Blog

DECEMBER 3, 2009

With the B2B Virtual Edge Trade Show ending just minutes ago, I thought it would be great to share with everyone a summary of what participants said during the event. . Here is my cool paper on B2B Mobile Email Marketing ). Buying behavior has changed- make sure your marketing changes with it. Mobile Marketing is important too.

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Scoring 48

Webbiquity

JANUARY 2, 2013

Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) eMarketer ). eMarketer ). 92% of U.S.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Belkins

SEPTEMBER 20, 2019

Guide them in their decision: case studies documenting your company’s experience with the issue that your prospects have encountered, demos, and white papers. Prospects see ads while browsing the internet, watching YouTube videos, and generally minding their own business. We arrange meetings at trade shows.

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

SmartBug Media

NOVEMBER 18, 2022

For example, did the sales and marketing funds you spent on a trade show booth result in a sales-qualified lead who bought your product or service? The ROI on the trade show would determine whether you should participate again next year. This landing page houses your gated content, such as a guide or white paper.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Trade show. New YouTube video that goes viral. A new product launch. A write up on a blog.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

KoMarketing Associates

MAY 2, 2017

Consider partnering with a well-known business blogger or influencer in your niche to create long-form content, such as downloadable white papers or webinars. Another way to leverage influencers in your niche is to allow them to cover industry conferences or trade shows.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Online Marketing Institute

MAY 18, 2010

Mike AIDA - Attention, Interest, Desire, Action still most used and implemented, why we have public trade shows just to get attention.i Longer sales cycles due to more complex products and services and business purchasing processes often require more information. have used this with success and it works great judy seiler Great to know!

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

KoMarketing Associates

MARCH 15, 2018

Live video is a great example of this—marketers can use Facebook Live or the Hangouts on Air feature on YouTube to conduct interviews, speak about industry topics, or talk about new product releases. They have several different videos on their YouTube channel with millions of views. Live Video.

Paid Content 178

Paid Content B2B Marketing B2B Thought Leadership B2B 178

SmartBug Media

JANUARY 29, 2020

Much like the abridged, inspirational blog post, you can use a similar format to include in your guides, white papers, infographics, and so on. Speaking sessions at an industry event or trade show. Take your premium content one step further by adding social proof. This will enhance your topic and build credibility.

Case Study 113

Case Study Case Studies Studies Paid Search Agency 113

Valasys

APRIL 17, 2020

Marketers can use white papers, blog posts and other media coverages as resources to pick valuable pieces of information for their research. Follow Us on LinkedIn: Follow Us on Facebook: Subscriber Us on Youtube: Contact us for any help with content syndication or effective architecting and management of perennially healthy sales pipelines.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Webbiquity

OCTOBER 29, 2012

Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.). Industry Presence (trade association articles, association membership lists or directories, trade show exhibitor lists, industry analyst coverage, etc.).

Paid Content 100

Paid Content Optimization SEM Microsite 100

Webbiquity

FEBRUARY 10, 2015

Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Paper catalogs are least important. 2 YouTube Statistics. Believable.)

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Altitude Marketing

NOVEMBER 20, 2018

YouTube has made it OK to produce and disseminate lower quality video (think iPhone), so getting your thought leadership content out on video is getting easier, less expensive and growing exponentially. Done well and done often, you will build a following, credibility and leads. What’s new? What’s new?

Paid Content 63

Paid Content Sales Management Paid Search Agency B2B Marketing 63

ClearVoice

JULY 12, 2022

Likewise, Gupta shared how the development of bite-sized content — rather than long white papers — has permeated the B2B world just as it has B2C efforts. Attending Conferences and Trade Shows in the Metaverse. Samsung used this virtual world to showcase what happens when tech and culture collide.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Single Grain

JULY 5, 2023

What are good tags to include in a YouTube song cover video? Write a 20-character copy for my alien game’s ad on Google Play Write a 100-character description for my gas station’s YouTube ad. Write an introduction for an article about data analytics on YouTube. Write a 50-character copy for my LinkedIn trade show ad.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Webbiquity

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Deloitte University Press ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Deloitte University Press ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

ClearVoice

SEPTEMBER 19, 2019

The Macy’s Style Crew has grown from 20 to 1,000 members, content distribution is expanding to YouTube, and at SXSW 2019 , executives from Macy’s said that this program is what gives the company a truly authentic voice and provides an “experience” beyond just a transaction to digital consumers.

Storytelling 63

Storytelling Impressions Examples Paid Search Agency 63

Convince & Convert

APRIL 22, 2016

So, using Sigstr gives you the ability to take your employees’ work email signatures, not their personal, their work email signatures and insert graphical banners in those signatures that then click through to your landing page, to your sign-up page or video, your white paper, your webinar, whatever. We had 60 employees.

Paid Content 96

Paid Content Paid Search Agency Click Rate Lock-In 96

Optinmonster

AUGUST 27, 2023

Apart from blog posts, you can also gate: News articles White papers and research Webinar and video replays Checklists and cheat sheets Downloadable resources and tools Any lead magnet Content gating can be a quick way to help you understand who your audience is and what matters to them. Content marketing is a form of inbound marketing.

Paid Content 97

Paid Content Content Marketing Top of Funnel Planning 97

Webbiquity

AUGUST 19, 2014

Frequent best-of honoree Laura Click serves up more than a dozen helpful tactics for growing an opt-in email marketing list, from offering an incentive to sign up (“such as eBooks, webinars and video series”) and social media channels to digital ads, contests, and collecting email addresses at trade shows and other industry events.

Email Marketing 100

Email Marketing Opt-out Opt-in Paid Search Agency 100

Hubspot

JULY 21, 2015

But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion: Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28