markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

B2B Marketing Directions

JUNE 7, 2020

Most Requested Content Formats eBooks, white papers, and guides were the three most popular content formats in 2019. On-demand webinars were the eighth most frequently requested type of content on the NetLine platform in 2019, but this lower ranking does not accurately reflect the value of webinars as a marketing tool.

B2B 75

B2B Content Webinar Metrics Trade Show 75

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. The most sought after content are research reports, white papers, case studies and product reviews. Only 16 Percent of B2B Consumers Prefer Live Webinars. Christopher Ryan shares his observations during a recent technology conference.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

BOP Design

NOVEMBER 14, 2023

B2B marketers now want seamless API integration with marcom automation tools, recruitment software, and webinar platforms, to name just a few. During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative.

Design 94

Design Trends Marketing Websites B2B 94

Golden Spiral

JANUARY 27, 2022

Our team member, Irma Davila, visited a trade show experience created by Sendoso , a third-party gift and corporate specialties delivery service. Watch for opportunities to assert your expertise: You discover your target’s company will be attending a trade show for the first time. You have an upcoming webinar.

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

Anything Goes Marketing

AUGUST 26, 2006

There are many methods - trade shows , contact us forms, webinars , you name it. I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog.

Paper 100

Paper Lead Generation Generation Leads 100

Hubspot

FEBRUARY 24, 2012

Planning for a trade show doesn’t start a month in advance. Trade show marketing is a very strategic process. It's no simple task, and not every trade show is the same, but in this post, we'll teach you how to apply an inbound approach to your trade show marketing efforts.

Trade Show 28

Trade Show Planning Landing Pages Work Management 28

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. 6 Ways to Stand Out in a Trade Show Exhibit Hall. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Biznology

NOVEMBER 6, 2014

trade shows) that communicates the macro story and value proposition. Webinars and white papers – hopefully they are of real value and not sales pitches. The quick and promised fulfillment of offers from the website, webinars or direct marketing. A positive experience when visiting the trade show booth.

Brand Identity 80

Brand Identity Branding Trade Show PR 80

SmartBug Media

JULY 21, 2020

It’s not uncommon for many manufacturers to still be relying solely on traditional outbound sales and marketing methods, such as attending trade shows and other in-person events, sending out printed mailers, and using basic cold-calling tactics. How-to videos are helpful offerings that provide easy breakdowns of products or solutions.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Buyer Personas Cold Calling 100

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Hinge Marketing

OCTOBER 22, 2020

Watch the on-demand webinar: How B2B Research Can Supercharge Your Content Strategy. First is the study itself, which becomes a lead magnet, produced as a report or white paper. The report also provides anchor material for podcasts, webinars, live events and other outreach activities. Fours Ways to Engage with Research.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Navigate the Channel

AUGUST 15, 2017

Having a solid trade show presence as your biggest marketing tool is no longer enough. Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means following leads, generating conversions—and ultimately, getting the sale. Digital Marketing Provides Data-Driven Results.

Trade Show 66

Trade Show Planning Sales Qualified Leads Lead Scoring 66

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

B2B Marketing Directions

JUNE 13, 2021

Most Popular Content Formats The ten most popular content formats in 2020 were: eBooks Guides White papers Cheat sheets Tips and tricks Research reports Kits Webinars Magazines Subscriptions Collectively, these ten content formats accounted for 82% of all downloads from the NetLine platform last year.

Business 52

Business Content Bandwidth Trade Show 52

Sprout Social

FEBRUARY 8, 2023

Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. Social media is like a giant trade show exhibit hall and with a little creativity, your brand can have the best booth. No matter your industry, you can make waves on social media.

Paid Search Agency 85

Paid Search Agency Advertising Agencies Social Media Classified Ads 85

KoMarketing Associates

APRIL 27, 2017

Early-bird registrations or discounts to events, webinars, or other industry specific trade shows. Priority access to new content, white papers, or industry reports. Twitter Tailored Audiences you directly interact with key accounts and decision makers by offering: Promotions only available through Twitter.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

markempa

AUGUST 23, 2006

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads. Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Vision Edge Marketing

NOVEMBER 15, 2018

For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? and marketing content (white papers, customer testimonials, thought leadership articles). How do you assign value to your channels and touch points?

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Hinge Marketing

MARCH 26, 2020

Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. Watch our on-demand webinar – Digital Branding: Doing it Right. So how should you market your firm?

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Vidyard

MAY 18, 2018

While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Live webinars are facilitated through a webinar platform, and allow users to upload slides, video, or other visual content and present to an audience that has pre-registered for the event.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

The Point

MARCH 13, 2013

One reason is that sales bandwidth ebbs and flows, so, for example, if you return from a trade show and dump 3,000 leads into your CRM system, you can bet that some of those leads aren’t going to hear from anyone in sales for days or weeks, if at all.

Autoresponders 100

Autoresponders Effectiveness Trade Show Bandwidth 100

thePoint

AUGUST 24, 2020

paid search, events, webinars, white paper downloads, website contact us forms). Is this a webinar lead? If they attended, how long were they on the webinar and did they answer a poll question or ask a question during the Q&A time (and what question)? Is this a prospect that downloaded a white paper?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 52

The Point

JANUARY 8, 2013

All that matters is the white paper, the video, the Webinar, whatever it is that is on offer in the campaign. Ironically, there’s a simple solution: craft a white paper about “intelligent queuing” and use the same benefit bullets to sell the offer: “In an insightful white paper, discover how breakthroughs.

Product 100

Product Email Marketing Cross-Selling Paper 100

The Point

NOVEMBER 15, 2010

A trade show lead is likely to be at a different stage in the selling cycle compared to someone who registers for a Webinar. If that trade show lead is simply the result of uploading a show attendee list, the reader may not even know why he or she is hearing from your company. Take advantage of it.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

Hinge Marketing

MARCH 28, 2014

The type of content I’m talking about here can be blogs, articles, social media posts and shares, webinars, ebooks and the like. It’s hard work, requires consistent and coordinated effort, and has a lot of temperamental attributes that make some firms seek refuge at trade shows and networking events.

Budget Programs 48

Budget Programs Webinar Metrics Marketing Budget Content Marketing 48

Biznology

JULY 31, 2015

As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. We all tend to have short- term memories, and there is likely to be a vague memory of a webinar a week or more after attendance. Don’t ditch old lead lists.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Online, you can put your best foot forward and showcase your products while also offering content, resources, and more opportunities to connect through mediums like free webinars, e-books, and social media.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

The Point

AUGUST 15, 2012

And those Webinar invitations that you broadcast to every trade show lead you’ve generated since 2005? Consider developing campaigns that are segmented by product interest based on prospect behavior such as Web visits, Webinar registration, or content downloads. We need to talk. You can do a lot better.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 100

markempa

JUNE 7, 2005

« Cold Calling Tips for the complex sale | Main | Give Lead Generation Some Respect » Paper Direct Mail is Not Dead Jim Logan tells us why Paper Direct Mail is Not Dead. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Lead Liaison

AUGUST 29, 2017

As it relates to in-person events, you really can’t beat a trade show when it comes to collecting hot leads. These theme-based shows are filled with exhibitors who try to attract potential buyers, as well as buyers who are actively looking for a solution. As far as web-based events go, webinars get the most attention.

Lead Capture 49

Lead Capture Lead Liaison Planning Leads 49

Exo B2B

SEPTEMBER 19, 2023

Also white papers, videos, webinars and other content relevant to your B2B audience. This can include online channels such as social media and networks, e-mail marketing, websites, as well as offline channels such as events, trade shows, trade publications, etc.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Navigate the Channel

JANUARY 4, 2018

Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem. Broken Links and 404 Errors. Links to your website’s event pages don’t expire when the event is over.

Blast Campaigns 66

Blast Campaigns Opt-out Opt-in Trade Show 66

markempa

APRIL 24, 2009

Please confirm the client’s availability to speak prior to submitting. Advanced expert training sessions on one particular tactic featuring scientific/statistical data, test results/real-life campaigns and creative samples.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

thePoint

MAY 25, 2018

Whether you are delivering them leads from a trade show, a webinar, your website inquiries, your nurture program, or some digital media campaign (e.g., certain content responses, webinar attendance, certain amount of meaningful engagement with marketing efforts).

B2B Marketing 40

B2B Marketing Sales Qualified Leads Personalization Paid Search Agency 40