How much do you “charge” for your content?
Chris Koch
JANUARY 29, 2010
The price is the forms we make people fill out to download white papers or sign up for events. For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. That has to change. Account history.
Let's personalize your content