ViewPoint
JUNE 6, 2013
B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. The most sought after content are research reports, white papers, case studies and product reviews. Live webinars have been a staple marketing tactic for B2B since the decline in trade show marketing. Via BtoBMagazine.
ViewPoint
JULY 16, 2013
According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Remember that high-quality persuasive content is not your corporate brochure or a sales pitch, thinly disguised as a white paper.
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ViewPoint
JANUARY 26, 2012
On your home page—and elsewhere throughout your site—add a compelling offer, such as a downloadable case study or white paper, linked to a registration form. Attendees are often highly qualified, their minds are on business at the show, and they seek solutions to business problems.
ViewPoint
JUNE 28, 2012
Traditional marketing activity—like marketing collecting and turning over trade show business cards to sales—is gone, and organizations are forced to change their processes and integrate marketing automation tools to deal with the data issue. —sellers invariable say they use 15% to 20% of those things.
ViewPoint
MAY 5, 2015
And the message content can be everything from product information and case studies, to a breakfast event invitation at an upcoming trade show, to a peer-to-peer letter from someone in your company who has a similar kind of job or level as the prospect. Phone, postal letter, and social media add to the mix.
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