Report: Trade Shows Generate Highest Quantity & Quality of Leads
The Point
NOVEMBER 14, 2014
The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).
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