The Effective Marketer

NOVEMBER 29, 2010

So write “objective -> action -> budget&# down on paper, in big letters and stick it to your corkboard or use a post-it and glue it to your computer monitor. The “let’s copy last year’s budget” mentality is prevalent in many organizations because is the easy way out of a not so glamorous function. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MAY 29, 2009

Initially I got the paper version of WSJ and later was an avid reader of WSJ.com. They can’t fight it for long, especially if other papers start using the Kindle and other ebook devices to try to gain subscribers. Why not use it to increase even more the membership base? United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

SEPTEMBER 27, 2010

How can we improve this process? The answer may lie in a tool most people already have… MS PowerPoint! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

APRIL 29, 2009

An interesting way of looking at it is by making a grid on a sheet of paper or using a spreadsheet comparing your needs versus the features required. Sample requirements grid for webinar platform selection Why list technical support and online training? United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

MARCH 22, 2012

There are two steps for that: Classify by content type (white papers, brochures, testimonials, videos, case studies, etc.). Then, use internal factors (solutions delta, domain knowledge, messaging, sales readiness, and database) to select the best segment for you to go after. Content Audit. Best in class companies are auditing their assets.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

MARCH 12, 2009

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 25, 2009

Some people like paper and pencil and carry notebooks around with them, pages filled with meeting notes, reminders, etc. But whether you subscribe to GTD , to Autofocus , ZTD , Covey’s 7 Habits , or any other system you need to have a way of organizing and creating action items/tasks. United States License.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100