Checklist Marketing: Too Many Shoes in Your Suitcase?
Marketing Craftmanship
JUNE 11, 2015
White Paper…check. Trade Show…check. For example, to benefit from your published bylined article in a trade publication, your strategy might include sending a reprint of that piece (along with a non self-serving cover note) to targeted audiences, as a means to generate the awareness and conversations that precede transactions.
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