Anything Goes Marketing

AUGUST 26, 2006

There are many methods - trade shows , contact us forms, webinars , you name it. I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog.

Paper 100

Paper Lead Generation Generation Leads 100

Anything Goes Marketing

SEPTEMBER 6, 2006

Compile some of your blog posts and create a downloadble white paper or e-book. If you have a corporate blog look at your other marketing materials - website articles, ads, email, white papers, pamphlets, trade show materials etc. This is really easy to do and is a great lead generation tool. Look beyond your blog.

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? you can create video case studies of your customers, users, or trade show booth attendees that they can send to their friends. It's Time to get Interactive. For example.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

OCTOBER 8, 2007

This will allow you to track the source if web visitors downloaded a white paper or purchased a product. Campaigns can represent an online webinar, a trade show, a demo or case study download, a request for contact etc. For example, on your website, consider using query strings for links on your home page or category pages.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100