Remove television
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5 Content Campaigns That Changed the Way I Saw Marketing

Contently

Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school. To help you get to know the characters, we invented elaborate backstories and extra-curricular activities (basketball, music, school paper, horoscopes, skateboarding) for each one.

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A Quick Refresher on Price Elasticity (& How It Impacts Your Strategy)

Hubspot

Cable television, however, is a very elastic product. If you sell 10,000 reams of paper at $100/ream and then raise the price to $150 per ream and sell 7,000 reams, your elasticity of demand would be -0.88. Within cross price elasticity, YouTube would be considered a “substitute good.”. vaporizers, nicotine patches, etc.),

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. .” Four Your Information.

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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

Chances are, it’s a television ad. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands.

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Understanding Inbound Marketing Strategy vs. Outbound Marketing

Sharpspring

A few examples of outbound marketing include radio ads, television commercials, flyers, billboards, YouTube ads and other attention-grabbing advertising tactics. Some examples of inbound marketing include blog articles, white papers, case studies and guides.

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Understanding Inbound Marketing vs. Outbound Marketing

Sharpspring

The last time your day was interrupted by an ad, whether this particular ad was on television, on a billboard, or on the radio, you encountered outbound marketing. Just think about how many times this week you’ve deleted a spam email, closed a pop-up ad window or clicked “Skip Ad” on a YouTube video. What Is Outbound Marketing?

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The Future of Video Marketing: My Top 10 Predictions

Vidyard

The future of the Internet is television There has been a shift in living room media. Starting with print, the evolution has included radio, then television, and now we have the Internet, which is actually becoming increasingly like television as brands produce episodic content on a regular programming schedule.