Marketing Interactions

DECEMBER 26, 2016

Where the demand generation team may need a white paper to generate leads, the sales team may need parts of it to support crucial conversations at specific stages in the buying process. I’ve worked on projects where the demand gen team didn’t talk to the social team or the corporate communications team or the events team.

Lead Scoring 72

Lead Scoring Lead Ranking B2B Marketing Planning 72

Marketing Interactions

APRIL 21, 2017

He also says he reads white papers, does his due diligence, looks for facts and data to back up company claims, and talks to vendors. What he said can be paraphrased as: If there is no buzz about your company online, I won’t consider your product as a viable choice. For context, this is a B2B SaaS product.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

Marketing Interactions

AUGUST 15, 2021

Heck, if I view five web pages in 3 days and download a paper, I’d be an MQL at a lot of websites and routed to sales. Do they only arrive on your site via search or a targeted display or social ad? I know this from experience—it happens often—given the amount of research I do. Which ones? Source of sessions.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

MAY 23, 2018

Publish opt-in information on your website, as a P.S. in your emails, in social posts, on in-store posters, in direct mail, at the end of your white papers, and other marketing collateral, as is relevant to your campaign. How to join. Text “keyword” (JOIN) to “short code” (123456), for example.

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58