WriteSpark

article thumbnail

B2B Tech Buyers Like Social Media

WriteSpark

Social Media. White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. White Paper Writer. Sales Materials.

article thumbnail

Buyers Increase Use of New Info Sources

WriteSpark

Social media. And because buyers look increasingly to the web and social media information, it means placing less emphasis on the document form and more focus on producing content in a variety of media that can be adapted and used in many outlets. Technology B2B websites.

Paper 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do You Need a Specialty Copywriter?

WriteSpark

Writing and managing short-form social media content has become a specialty for some writers. Other freelance copywriters focus on long-form projects such as white papers, case studies, and sales materials. You have a mix of short-form and long-form projects.

article thumbnail

Do You Need a Specialty Copywriter?

WriteSpark

Writing and managing short-form social media content has become a specialty for some writers. Other freelance copywriters focus on long-form projects such as white papers, case studies, and sales materials. You have a mix of short-form and long-form projects.

article thumbnail

Is It a Case Study or Just a Testimonial?

WriteSpark

Use the brief story as the sidebar for a brochure or white paper, or as an element in an email campaign or Web content. Pull-out whatever customer quotes you can, even if only one or two, and use these quotes as testimonial statements in a variety of content and social media forms. If your standard is two pages, accept one page.

article thumbnail

How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

Social Media. White Papers. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. White Paper Writer. Case Studies. Content Marketing. Sales Materials. Working with Writers. « Conference Focuses on Making the Most of Customer References | Main. |

article thumbnail

Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Social Media. White Papers.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. White Paper Writer.