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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. Making It Happen Our latest white paper offers tips for breaking into the publishing industry and becoming a published author. The outcome, however, can transform your business and thought leadership.

Paper 311
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People Don’t Read Your White Papers. Who Cares?

The Point

This functionality not only generates additional insights for marketers as to just how much of their content prospects are actually reading, but also enables more sophisticated lead qualification methods, for example: granting higher lead scores when an individual prospect reads more than say, 80 percent of a white paper. via @spearmktg.

Paper 193
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12 Effective Product Launch Email Ideas for Better Performance

Webbiquity

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails. 12 effective product launch email templates for enhanced performance.

Product 257
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White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. These papers offer proven performance that you'll want to sustain. Updated product details, new case studies etc.

Paper 120
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White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. These papers offer proven performance that you'll want to sustain. Updated product details, new case studies etc.

Paper 120
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Productivity Measures Improve Performance and Operational Excellence

Vision Edge Marketing

One key category of measures, productivity measures, provide insight on how to improve performance. We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. R&D produces new products. Measurement. and operational excellence.

Product 220
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Generate More Leads With These 3 White Paper Landing Page Examples

Unbounce

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. On the customer side, 71% of B2B buyers use white papers to inform their purchases. What’s a White Paper?