Remove Paper Remove Press Remove Trade Show Remove Twitter Remove Webinar
article thumbnail

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar.

ROI 100
article thumbnail

Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Blog Marketing Interactions Twitter Ardath421. Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. " Read on to get their insights.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

article thumbnail

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

article thumbnail

Top Social Media Measurement and Tracking Tools

Online Marketing Institute

White Papers. Webinars Events. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook.

article thumbnail

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Retail statistics show that 47% of online shoppers expect a web page to load within two seconds. B2B buyers are often more pressed for time than the average consumer, making page speed even more essential for B2B marketing.

article thumbnail

Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

White Papers. FOLIO: Staff. --> Suppliers. --> Webinars. --> Events Industry Events. Follow her on Twitter. FOLIO: Update Webinar, content & service feature updates. UPCOMING WEBINARS. RECENT WEBINARS. Awards Show/Gala. Fashion Shows. Press Conference. Trade Show.

B to B 40