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Is Account-Based Marketing Effective in HealthTech?

Golden Spiral

LinkedIn is a given, but when done well, ABM can employ Twitter, Facebook, Instagram, and eventually direct text messages. Nick tells the story beginning at 23:26 of our podcast episode with him. Watch for opportunities to assert your expertise: You discover your target’s company will be attending a trade show for the first time.

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How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Online, you can put your best foot forward and showcase your products while also offering content, resources, and more opportunities to connect through mediums like free webinars, e-books, and social media.

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Digital Content Strategy for Today’s Professional Services Firm

Hinge Marketing

Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. Watch our on-demand webinar – Digital Branding: Doing it Right. So how should you market your firm?

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Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Blog Marketing Interactions Twitter Ardath421. Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. " Read on to get their insights.

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B2B Content Marketing - Less is the New More?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. Your company decides to host a webinar with an industry expert. You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer.

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Exercising Thought Leadership in B2B Marketing

Exo B2B

To do this, the most commonly used content vehicles are: White papers. Videos and podcasts. LinkedIn is a close second at 79%, unexpectedly followed by Twitter at 70%. Customer case studies. Blog posts and other articles. Slideshows or other similar presentations. The ability to decipher trends is no longer enough. Facebook is.

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Sales Pipeline Radio, Episode 103: Q&A with Paul Roberts

Heinz Marketing

This last time I had a great conversation with Paul Roberts, our announcer— as our scheduled live guest was unable to be on the show. Among other things (like the Super Bowl) we talked about: The pros, cons and benefits of podcasting. Podcast formats from Q&A to curated shows. Storytelling. Paul Roberts: Yes.