Convince & Convert

DECEMBER 28, 2015

Here at Convince & Convert Media, we produce three podcasts. We also produce Social Pros , the podcast for real people doing real work in social media. Note: We will continue to expand Convince & Convert-produced podcasts. How to Produce a Podcast. Schedule Time Windows. Book Your Guests. Because… 4.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Convince & Convert

FEBRUARY 3, 2015

Here at Convince & Convert Media, we produce three podcasts. We also produce Social Pros , the podcast for real people doing real work in social media. note: we will continue to expand Convince & Convert-produced podcasts. 12 Steps to Produce a Killer Podcast 1. 12 Steps to Produce a Killer Podcast 1.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Webbiquity

MARCH 1, 2022

In terms of content distribution, long-form content like presentation, guides, and white papers saw the biggest gains last year. Here are key stats about four of the most popular types of B2B content, from the report: White papers account for 6.2% One example is the continual updating of the web presence optimization (WPO) model.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Outgrow

APRIL 17, 2024

We recently interviewed Yue Wang for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! We published the paper right before the Mobile World Congress. Welcome to the Marketer Of The Month blog! AI as the foundation for telecom transformation, reducing costs and expanding revenue streams.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Webbiquity

APRIL 26, 2022

Don’t Write, Talk (Start a Podcast). Perhaps you’re the kind of person who prefers to share your subject matter expertise verbally, rather than putting pen to paper (or the digital equivalent). It’s never been easier to start a podcast, or more lucrative: the number of people in the U.S.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

NetLine

DECEMBER 12, 2022

Our Chief Strategy Officer, David Fortino , was recently invited to be a guest on The Healthtech Marketing Podcast to discuss NetLine’s 2022 State of B2B Content Consumption and Demand Report for Marketers. . This is another must-listen podcast for anyone who is interested in how content can drive more meaningful outcomes via content.

Top of Funnel 52

Top of Funnel B2B Marketing B2B Advertising Funnels 52

Content4Demand

FEBRUARY 9, 2021

It’s no surprise, then, that podcasts sprung to the top of marketers’ to-do lists. Although podcasts saw a slowdown in the early stages of the pandemic, largely due to the drop in people commuting to work daily, hosts have found their footing and have seen an uptick in listens, downloads and subscribes.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Marketing Insider Group

MAY 16, 2023

Reach out to thought leaders in your industry, and appear as a guest on their: Podcast Blog page Livestream News site While you’re at it, shout out your brand a couple times to remind both the audience and AI machines that you are a valuable asset to your industry. Delicious, but they’ll probably be hungry again in an hour or so.

SEO 243

SEO Lead Ranking Content PR 243

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy! Let’s dive in.

Paper 54

Paper B2B Marketing Planning Screencast 54

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. From blogs and podcasts to YouTube videos and social media posts, there’s a ton of information out there that won’t cost you a dime.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Navigate the Channel

NOVEMBER 9, 2023

One way to do this is by featuring members of your team in videos or podcasts. On the other hand, creating white papers and ebooks is a good way to improve your standing as a thought leader in your industry. You can add a human touch to your brand by featuring team members in videos or podcasts, making your brand more relatable.

Public Relations 65

Public Relations Social Media Paper FAQ 65

Outgrow

FEBRUARY 5, 2024

We recently interviewed Vitor Asseituno for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! Welcome to the Marketer Of The Month blog! We had some amazing insightful conversations with Vitor and here’s what we discussed about- 1. Vitor Asseituno: Great to be here. Don’t have time to read?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Planning 52

Content4Demand

SEPTEMBER 21, 2018

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. by Alicia Esposito, Content Strategist.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Crimson Marketing

OCTOBER 16, 2014

How do you select themes, determine your content mix amongst white papers, webinars and case studies? The post Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast] appeared first on. Demand Generation Podcasts' Meagen tells us how.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. Have your thought leaders been invited to participate in conferences , webinars, podcasts and other events? It’s less about the medium and more about the content.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 215

Hubspot

MARCH 16, 2017

This post details everything you need to know to start a podcast -- from the equipment and technical aspects to the promotion and distribution. Why Start a Podcast? There’s a plethora of research to back up my own personal belief in the power of podcasting. million podcast listeners. How Agencies Can Start a Podcast.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Statistics 75

Outgrow

OCTOBER 18, 2022

We recently interviewed Eric Quanstrom for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! And they’ve been conditioned to be treated very well not poorly, not as a number not as just a digit on a piece of paper. We have a podcast, it’s called enterprise sales development.

Enterprise Management 52

Enterprise Management Marketing Budget Multi-Touch Attribution Brand Identity 52

B2B Marketing Directions

JANUARY 7, 2024

They can read blogs, white papers, and ebooks, watch videos, listen to podcasts, and attend webinars. Academic research papers can be an authoritative source of information about generative AI, but they can also be more challenging for marketers to access. In 2023, I published eleven book review posts.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

Launch Marketing

OCTOBER 20, 2021

Anyone can create a white paper, but if the information is not accurate or not well presented, audiences members consuming the content will not be impressed and most likely not deem you a credible source or thought leader. White papers: Similar to a research report, white papers are a complete guide to a complex topic or focus area.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Go full steam ahead with content creation. Your content should focus on addressing the questions, needs and pain points of your target audiences.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

MindFire

MARCH 31, 2022

From the pandemic, and its lasting effects – the great resignation, paper shortages, supply issues, and inflation. This rapid disruption forces you to think differently. 2022 is the year to be a hero, build closer relationships with your clients, save your margins, reduce uncertainty in your business, and GROW!

Webinar Metrics 98

Webinar Metrics Paper Organic Leads Tips 98

Vision Edge Marketing

MARCH 23, 2021

We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. Marketing is a mighty output factory, producing websites, graphics, events, blogs, videos, podcasts, articles, press releases, advertisements, plans, and much more.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Trade Press Services Newsletter

JULY 6, 2023

Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry. Highlight thought leadership works. Create a separate section for publications and presentations, if appropriate.

Personalization 130

Personalization Tips Brand Identity Branding 130

Marketing Insider Group

MAY 3, 2021

Themes for eBooks or white papers that inject a little bit of fun (Bonus tip: If you’re writing an eBook about partnerships, use a theme that includes side stories and images of famous teams throughout history.). Honest, authentic videos or podcasts featuring experts and leaders that answer big questions. Image: Shopify.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Martech

JANUARY 10, 2024

Writing an internal research paper for consumption amongst peers — writing within corporate, which basically means writing in “PowerPoint speak” — is so different from writing in the context of contributing to MarTech. I was out walking the dog and listening to this podcast the other day, and the podcast speaker pinned it.

Marketing AI 104

Marketing AI eCommerce Peer-to-peer CMO 104

Outgrow

APRIL 4, 2023

We recently interviewed Dame Til Wykes for our monthly podcast – ‘ Marketer of the Month ’! Welcome to another episode of Outgrow’s podcast. No problem, just watch the Podcast! So first of all, we used some sort of paper and pencil tasks still with a therapist. Welcome to the Marketer Of The Month blog!

Work Management 52

Work Management Marketing Management Ethics Planning 52

Outgrow

SEPTEMBER 15, 2022

We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! So looking at more experimental AD channels, looking at more things like partnerships and events, and how to use white papers and webinars and that sort of thing to scale conversions.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

ConvertKit

MAY 24, 2021

Or collecting emails with pen and paper, for example, always causes human errors. [23:17] Apple Podcasts. If you see a high number of bounces all at once, that’s a sign that something deeper is going on with your email deliverability. [11:53] Maybe you have an email collection system that’s frustratingly impossible to exit out of.

Deliverability 115

Deliverability Paper Pricing Price 115

Convince & Convert

FEBRUARY 23, 2015

Mike_Stelzner Tweet This From his blog , to his podcast , to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner , CEO/Founder of Social Media Examiner , is a leading voice on all things social media. ” Mike has interviewed him five times and would still love another hour.

Social Media 135

Social Media Media Skype Lead Ranking 135

Oktopost

SEPTEMBER 17, 2020

On this podcast episode of Stuff You Should Know About Our Changed New World, Urs Blickenstorfer , Owner and CEO of iundf Marketing Technology AG, joins Colin Day , Managing Director EMEA at Oktopost to answer this question and more. Have a clear paper to regulate how data is managed in the company.

Planning 117

Planning Work Management Budget Programs Digital Transformation 117

Martech

MARCH 31, 2023

They typically have websites, newsletters, podcasts and webinars. Common offerings include webinars, white papers, user communities and user conferences. Start a podcast, blog or YouTube channel. Plenty of industry-specific outlets provide up-to-date news about trends and forces affecting industries. These are worth following.

Work Management 98

Work Management Marketing Management Training Vendors 98

Contently

OCTOBER 14, 2020

To help you get to know the characters, we invented elaborate backstories and extra-curricular activities (basketball, music, school paper, horoscopes, skateboarding) for each one. I got into podcasting during its first wave in 2005. Together they all were in a band called Bitter Hope.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Content addressing industry topics and trends is best accomplished through bylined articles , interviews, podcasts, webinars, and blogs. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His podcasts will provide you with tricks to boost your marketing skills and will keep you up-to-date about everything new in the world of social media marketing. Tune in to her podcasts of established leaders’ interviews.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBug Media

MAY 8, 2023

It’s easy to overlook the importance of blogging, especially with videos and podcasts taking center stage over the last few years. Think about guest blogging opportunities or collaborating on an exclusive piece of gated content such as a white paper, case study , or webinar. Remember blogging—an oldie but a goodie!

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 98