ViewPoint

AUGUST 14, 2013

Twitter is more of a running conversation, where people relax and divulge more personal information. But if you can get to know people on both levels — personally and professionally — you gain a different insight as a salesperson. The next PowerViews will be with Nick Stein of Salesforce.com. LinkedIn is more buttoned up.

Social Media 120

Social Media Media Cross-Selling Salesforce.com 120

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. They have one person, a former writer, dedicated to video plus some people who contribute to script writing and ideation or who do quick edits on videos. Linda and her team are taking a different path. And it worked.”.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

B2B Marketing Analytics

AUGUST 2, 2020

With the onset of this pandemic, all marketing organizations had to adjust their annual plans and more importantly, double down on the “digital-first” strategies to account for the cancellation of the in-person events, which have been biggest driver of marketing pipeline and revenue.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 26, 2006

The paper is available here from the CSO Insights Web site, although be forewarned that registration is required and I received a follow-up inquiry from Salesforce.com. Personally, I doubt it. Margins on other measures are similar. I don’t recall being asked whether I wanted one. This is not exactly a best practice.)

Demand 120

Demand CRM Salesforce.com Studies 120

B2B Marketing Analytics

APRIL 3, 2022

Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Allocation 52

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. You want to make it personal to them. Make sure email content is relevant yet succinct, personalized and without graphics.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. ” Christopher notes that it all bodes well for a closer alignment between sales and marketing, although there are still personalities involved: “I think marketing would like very much to be more aligned with sales, and perhaps sales is less inclined to.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. ” Chris notes that it all bodes well for a closer alignment between sales and marketing, although there are still personalities involved: “I think marketing would like very much to be more aligned with sales, and perhaps sales is less inclined to.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011.

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Scoring 40

Vidyard

DECEMBER 12, 2013

Editor’s note: This post originally appeared as contributed content on Salesforce.com. A pop-out CTA, for example, can prompt a viewer to watch another video, download your white paper or – if you want to coach viewers further down the funnel – guide them to your website for conversion.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Customer Experience Matrix

APRIL 5, 2009

For example: - emails and Web forms can be personalized with lead data, but don’t incorporate rule-selected content blocks. - and downloadable collateral such as white papers and brochures. True Influence has existing integrations with Salesforce.com and SugarCRM. Capabilities in these areas tend to be adequate but minimal.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog, Twitter account, etc. Your content expertise goes far beyond white papers and blogs, and includes the ability to manage video and webinar programs. familiarity with salesforce.com is a plus.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Online Marketing Institute

NOVEMBER 4, 2010

People said they couldn’t remember downloading the white paper.” When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. We had real problems with lead quality.” “We

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

markempa

MARCH 18, 2005

« Paper Direct Mail is Not Dead | Main | Sales Leads Via RSS via Salesforce.com » Give Lead Generation Some Respect Dean Rieck argues that lead generation is the Rodney Dangerfield of marketing - some give it no respect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

Convince & Convert

JUNE 8, 2012

So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc. But there’s a point where we asked the room today, the majority of this room still buys paper books, so today, it’s still relevant. What’s left for the mid market?

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

markempa

MAY 22, 2017

Over 25% of marketing-generated leads get assigned to the wrong person. Routed leads via automated rules in Salesforce.com. When someone downloads a single piece of content (like a white paper), are they ready for a sales rep to call? Can that person based in CA connect work with someone local? Did you catch that?

Lead Ranking 291

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 291

SmartBug Media

APRIL 16, 2020

Then your team works its butt off and generates a bunch of new offers, and you steadily and consistently put out e-books, guides, and white papers, until all of a sudden you realize you’re not sure if you’ve unenrolled all of the previous workflows from the latest workflow. Good so far, right?)

Hubspot 100

Hubspot Lead Nurturing Lead Scoring Lead Ranking 100

Customer Experience Matrix

JANUARY 24, 2015

It creates email templates with personalization and embedded links but no dynamic content. Perhaps the most interesting feature of LeadLiaison is a content creation wizard that connects to a network of prequalified writers for blog posts, white papers, press releases, newsletters, Web pages, social media posts, and other materials.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Webbiquity

MARCH 9, 2017

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. Integrates with popular services like PayPal and Salesforce.com. 30: The 14 Best Personal Productivity Tools. #31: An easy-to-use WYSIWYG form builder. Pricing: free or $19/$39/$99 per month.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Rev

NOVEMBER 20, 2018

Amazon has a highly personalized recommendation engine. Get the AI white paper: “How to Win the Love of Your CEO”. Get the AI white paper: “How to Win the Love of Your CEO”. Get the AI white paper: “How to Win the Love of Your CEO”. Google delivers relevant searches and relevant ads. It’s not a pretty picture.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Markempa

MAY 13, 2019

In sum, over 25% of marketing-generated leads get assigned to the wrong person. Routed leads via automated rules in Salesforce.com. When someone downloads a single piece of content (like a white paper), are they ready for a sales rep to call? Can that person based in CA connect work with someone local? Not likely.

Marketing Qualified Leads 84

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 84

Rev

NOVEMBER 20, 2018

Amazon has a highly personalized recommendation engine. CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. CTA: Get the AI white paper: “How to Win the Love of Your CEO”]. Google delivers relevant searches and relevant ads. Where’s the scale?

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Allocadia

APRIL 3, 2019

Banks, Telcos and insurance firms are adding digital interactive and personalized videos from Pitney Bowes to explain physical paper statements and policies to their customers. Once Salesforce.com and Allocadia were linked, Anna then worked with Allocadia to create three reports.

Trust Marketing 52

Trust Marketing Allocation Work Management Marketing Budget 52

Convince & Convert

JUNE 10, 2012

Do you think Salesforce.com and Oracle spent more than 1.5 Argyle Social (sponsors of this blog and the Social Pros podcast , and what I personally use for social communication) launched their Social API. Powerful information that will increase sales conversion rates.

CRM 127

CRM Top of Funnel Enterprise Management Work Management 127

The ROI Guy

OCTOBER 21, 2011

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

Marketing Automation Services 40

Marketing Automation Services Interactive Marketing Marketing Automation CRM 40

Webbiquity

FEBRUARY 28, 2017

The personal productivity apps here can help. These tools, divided into four categories—time-tracking, online timers, personal organization and scheduling, and task automation tools—may help you get a bit more done with a bit less time and effort. Personal Organization and Scheduling Apps. Showcase reviews: Siasat.

Marketing Automation Services 100

Marketing Automation Services Personalization Tools Product 100

Lead Liaison

MARCH 7, 2018

It could be Administrate, it could be Salesforce.com, could be Microsoft dynamics. When they go to do their follow up and they know who they’re speaking to and what that person’s interests are about. So it has to be personal which you got to mix it up. They’re over here on the right. Whatever it might be.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

Terminus

OCTOBER 16, 2018

The goal [of B2B marketing and sales] is to display the right message to the right person at the right stage of the buying process,” states Malachi. “No At this point, a relationship has been established, so the ads are driving toward middle-of-the-funnel content, like e-books, white papers, and videos that speak to Masergy’s benefits.

Account Based Marketing 22

Account Based Marketing Sales Management ABM Top of Funnel 22

Convince & Convert

JUNE 29, 2012

I mean, come on, we’re talking about these big corporate companies and, you know, when you get to a certain level and as a salesperson and as a marketing person, you know that when people get so used to your products, you can begin to do things and take liberties. The question is how far can you push it. Eric : Really? Jim : Have you?

Enterprise Management 114

Enterprise Management Work Management Marketing Management Marketing Automation Services 114

Lead Liaison

MARCH 7, 2018

Somebody is searching for a brand name of your client then the bottom is typically where that person comes in. There’s still that personal touch to those emails that can be accomplished. So I can get an idea how serious is this person, how long was he spending on each page. So were they doing a branded search?

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Convince & Convert

OCTOBER 22, 2013

Personally, this is something I’m trying to improve on myself. Salesforce.com is ideally positioned for content marketing: the company is packed with real experts, it’s got an open culture that enjoys sharing what it knows, and it’s walking the talk as a company. If you get the story right, the content takes care of itself.

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Paul Gillin

JUNE 24, 2010

In the case of the sales rep, we must be able to predict with reasonable certainty that the person can generate $2 million in incremental business in year one. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. White paper.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Marketing Zone Posts

DECEMBER 1, 2010

Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Salesforce.com (26). Customer (302). Strategy (212).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

The Point

JUNE 13, 2014

If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com. If a prospect sees ten white papers on a similar topic, the title of your content and its abstract will be the difference between he or she downloading your content or your competitor’s. Poor Lead Follow-up.

Cost per Lead 100

Cost per Lead Salesforce.com Budget Programs Content 100

Full Circle Insights

JULY 12, 2021

“With the pandemic starting to recede, B2B companies will likely add in-person events back into the marketing mix, but no one knows for certain how the last year changed buyer habits and whether the changes are temporary or permanent. Salesforce, Salesforce AppExchange and others are trademarks of salesforce.com, inc.

Full Circle Insights 98

Full Circle Insights Sales Management Lead Ranking Marketing Attribution 98

Full Circle Insights

SEPTEMBER 20, 2022

Define and track an account funnel separate from the standard person-based funnel used in other marketing strategies. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. White Papers. The Return of In-Person Events Makes Measurement Even More Important. Case Studies. Infographics.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52