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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book

Trade Press Services Newsletter

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. While the process is unique to each author, the path to success requires careful planning and execution.

Paper 311
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Reinforce Your Personal Brand: Three Tips for a Stronger Resume

Trade Press Services Newsletter

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. Here are three tips for letting your personal brand shine on your resume. Create a vibrant personal brand statement.

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10 Essential Elements of a Successful Corporate and Personal Branding Press Kit

Trade Press Services Newsletter

Common formats include a downloadable PDF file, a sharable file in Google Drive, an electronic media kit on your website, or a printed version shared at an in-person event. Company or personal overview. If you are an individual, share your personal and professional experience and establish what sets you apart from others in your field.

Press 130
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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

As the new millennium dawned, sellers created new ways to garner and track customer loyalty that became less reliant on paper-based relationships with customers and more influenced by online purchasers’ behaviors. Personalization Underscores Go-To-Market Initiatives. The Internet Changes Loyalty Approaches (1995–2010).

Loyalty 226
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What Is the Gemini Effect in B2B Marketing?

Do they select a reward that is personal to them, their family, etc. Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic. What should they redeem for? as if they are a consumer? The answer may surprise you.

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How to Write a White Paper That Generates Quality Leads

NuSpark Consulting

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. In the context of B2B digital marketing, however, a white paper is long-form content aimed at promoting products or services, using selected facts and logical arguments to build the case. How White Papers Work.

Paper 113
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How Virtual Events Can Outperform In-person Events to Drive Sales

Biznology

It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Greater flexibility to attend multiple sessions.

Forrester 171