WebMarketCentral

AUGUST 31, 2009

Track “micro-conversions” like white paper downloads, flash video views, repeat visits, etc. tags: PromotionWorld Rob Wood TopRank Online Marketing Blog Lee Odden Informal Learning Blog Jay Cross HubSpot Preshant Kaw B2B marketing MediaPost Aaron Goldman Search Insider Summit micro-conversions white paper downloads iMedia Connection J.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

AUGUST 6, 2007

Humorous campaigns are the most likely to be passed around—but white papers or other content that addresses real-world business problems and solutions are more likely to drive responses from IT buyers and influencers. White papers remain one of the most effective tools for evangelism.

Viral Marketing 20

Viral Marketing Lead Generation Sales Qualified Leads B2B Marketing 20

WebMarketCentral

JANUARY 11, 2010

This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content. To Become a Resource Prospects don't care about your products or services—they care about solving their problems.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

SEPTEMBER 10, 2009

Here are three more specific reasons to love it: Features —it's all there, the ability to easily add social networking links; links to other resources such as white papers, product sheets and webinars; branding elements; keywords; images; and online video. It's simple, fast, powerful and gets results.

Social Media 20

Social Media PR Media Tagging 20

WebMarketCentral

AUGUST 14, 2006

Paper catalogs have their drawbacks, of course. Interactive CD/DVD catalogs, on the other hand, have a number of advantages over their paper counterparts: they are less expensive to produce and mail, can include features not available in print (audio, video, animation), and can link directly to the retailer's Web site.

Media 20

Media RSS Paper Opt-out 20

WebMarketCentral

FEBRUARY 26, 2009

If your audience prefers pen and paper to a keyboard and computer screen, then social media technology may not be appropriate for your event. As I mentioned above, SXSW solicited input on speakers and panel topics as part of the call for papers process. Rather, there are back channel conversations happening throughout an event.

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

MAY 18, 2007

BeeTooBee enables any company to go beyond offering white paper and podcast downloads to create "a thought leadership community" -- a hosted, private-labeled version of a social news platform that marketers can license to set up user-generated, vote-ranked, and aggregated thought leadership libraries under their brand. Interested?

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

OCTOBER 11, 2007

They aren't designed to promote your product or service directly, but rather to position your company as a thought leader.

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

SEPTEMBER 21, 2006

After testing several programs, the most successful turned out to be promoting a white paper in popular trade publication newsletters (such as IndustryWeek ) and promoting newsletter opt-in on the white paper download registration page.

Newsletter 20

Newsletter Effectiveness Opt-out Paper 20

WebMarketCentral

DECEMBER 6, 2007

Tactics may include: Trade shows Conferences Company-sponsored events Print advertising Analyst relations Media outreach Blogger outreach Blogging Webcasts Podcasts Banner ads White paper syndication Search engine marketing Newsletter advertising Newsletter promotion Press releases Website redesign SEO Direct mail Telemarketing Outdoor TV Radio Social (..)

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

NOVEMBER 19, 2008

That not only means you can get more attractive pricing, but also that you can get creative in terms of what else goes into the mix: print advertorials, case studies or bylined articles; online editorial coverage, reduced-cost lead gen activities like webinars and white paper syndication; reduced pricing on newsletter sponsorships, etc.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

JULY 14, 2008

Give Your Knowledge Away Studies have shown that dropping registration barriers for content such as white papers, webcasts and podcasts significantly increases the exposure to your materials—according to MarketingSherpa, by about a factor of seven on average.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

MARCH 21, 2007

That's where the KnowledgeStorm analogy comes in: as KnowledgeStorm provides value to businesses by syndicating white paper and case study content to its 250 or so content partners (including Computerworld, InfoWorld, Informati0nWeek and BusinessWeek), Insight24 will provide a similar service for online video, podcasts and webcast content.

Youtube 20

Youtube Webcast Video Marketing Lead Ranking 20

WebMarketCentral

OCTOBER 16, 2008

SEO isn't just about driving more traffic, it's ultimately about producing ROI, so focus efforts on getting visitors to take a desired action (purchase a product, sign up for a free trial, download a white paper, or whatever). There you have it.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

NOVEMBER 16, 2006

Items such as newsfeeds, white papers, blogs, podcasts, reports, book reviews, glossaries, and (truly useful) directories are all generators of relevant website traffic. What kind of content? Such content is not only search engine-friendly, but also attractive and "sticky" to visitors.

Traffic 20

Traffic Marketing Websites Paper Internet Marketing 20

WebMarketCentral

JULY 6, 2005

Less than ten years ago, selling a car meant calling your local paper to place a classified ad, and getting sick meant a call to your doctor. So skipped the local paper and listed my 1966 Ford Galaxie 500 convertible here. Today, these are two of the many things we do differently in an online world. I had both situations last week.

Classified Ads 20

Classified Ads Lead Ranking Paper Pricing 20

WebMarketCentral

OCTOBER 9, 2007

White papers, reports, free trials, product videos and other relevant offers are a powerful inducement for B2B lead generation. Offer an incentive for response. Test, test, test.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

OCTOBER 9, 2006

Although they can be used as short "teasers" to get people to ask for more information, they can also be used effectively for longer format presentations such as multi-participant roundtable expert panel discussions or audio white papers. - They don't have to be downloaded to an iPod or other MP3 player.

Advertising Agencies 20

Advertising Agencies PR Webinar Metrics Paper 20

WebMarketCentral

APRIL 24, 2008

Offer additional information, such as a white paper or interview with a key executive or product designer. For example, with a new product launch, an update could include an award, coverage by an analyst, a new customer win or anything else that builds on the initial announcement.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

JANUARY 22, 2007

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. One new offering is browser branding from Brand Thunder.

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

AUGUST 14, 2007

marketing agency eMarket2 has published a highly informative white paper with statistics from both the U.S. Marketing Today has summarized recent results Pro Publishing Services provides a breakdown based on sending frequency ; and U.K. and EMEA markets, for B2C and B2B campaigns.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

WebMarketCentral

DECEMBER 29, 2008

Sweet new white paper to go along with it as well. Government, enterprise, it was all business to me. Sugar explained the plan. Same product as before, only they'd made a few tweaks to optimize it for business use.

SEM 20

SEM Adwords CTR Search Engine Marketing 20

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 Here is the vendor perspective. tools, they're pushing the envelope on adoption.

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

AUGUST 24, 2009

The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon.

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

JANUARY 3, 2007

For now, the delivery mechanism may be anything from an email on a Blackberry to a website or RSS feed on a big flat panel monitor; it may eventually move to something like electronic paper.

Brand Identity 20

Brand Identity Branding RSS CMO 20

WebMarketCentral

FEBRUARY 24, 2009

She then provides a list of 57 such phrases such as "7 Sure-Fire Tips For… " and "Do You Wish There Was An Easier Way to…" Although targeted at writing sales letters, the phrases in this post can serve as an inspiration when writing blog posts, ad copy, white papers and other types of collateral as well.

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

DECEMBER 18, 2007

If not, you can still build awareness and credibility for your organization by commenting on existing blogs related to your industry, and/or reaching out to bloggers in your field with interesting information about your product/service (such as a white paper or report) that they may want to write about. Tag your content on social media sites.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

DECEMBER 31, 2009

Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

JULY 9, 2008

It enables them to offer advertisers a much richer and more interactive way to reach subscribers than the usual mix of enewsletter sponsorships, banner ads and white paper syndication. The platform may have even more value for publishers.

Webcast 20

Webcast Trade Show Advertising Agencies Peer-to-peer 20

WebMarketCentral

APRIL 2, 2009

Content production—content in the form of blog posts, white papers, reports, video, presentations, podcasts and images is a major component of social media marketing. A social media consultant may in many instances be able to supplement your internal resources to produce link-worthy material.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

SEPTEMBER 6, 2007

Bloggers generally don't like to simply schlep a product or service (unless it's something truly unique ), but do like writing about unique and valuable thought-leadership content, such as an insightful and enlightening white paper, article, podcast, blog post or report.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

MARCH 7, 2008

When you feel you have something interesting to say, putting it down on paper is very cathartic. LR: Well, when you have a partner that has already written 6 successful books you kind of fall into it. It is part of the job and part of the fun. And having it well received is exhilarating.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Television marketing Tagging 20

WebMarketCentral

JANUARY 28, 2009

Vendors can post their company name, website link, and one product/service name with a description for free, or sign up for the "Plus" membership enabling them to do additional promotion; post assets such as white papers, videos and presentations; invite their customers to contribute reviews; interact with the community; and generate leads.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

OCTOBER 7, 2005

In high school I was the one everyone came to for help with term papers, although I really didn't like writing term papers. So, writing is in my blood. From thereon, I spent the majority of my time writing and reading. It was a prediction of future competency, however.

Differentiation 20

Differentiation Buzz Custom Publishing Copyright 20

WebMarketCentral

SEPTEMBER 4, 2008

Dunder Mifflin, the fictional company in the show, took their episode of the dinosaur paper company getting hip and modern with the launch of their new Web presence.Dunder Mifflin Infinity. Amazing that so many companies still haven't adopted blogging, and here, two fictional characters have their own blogs. The Office didn't just stop there.

Social Media 20

Social Media Optimization Linkbait Media 20