Webbiquity

JUNE 15, 2021

Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). The content should be structured in a manner that is easy to read and digest. Can be instantly accessed.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

APRIL 21, 2020

It replaces manual paper workflows for tracking subsystem installation progress, enabling construction companies and contractors to reduce overall project time and costs. We’ve had quite a bit of success when we focus our content (white papers, editorials, webinars), around productivity. Here’s their story. The Product.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

Webbiquity

MAY 11, 2021

Costs such as cleaning services, new technology, and paper supplies can all eat into your bottom line and increase by significant amounts before you realize it. Pay close attention to indirect spending which often makes up the largest portion of a firm’s expenditures. Know Your Customers. You can’t just look at data in a bubble.

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Webbiquity

JULY 28, 2022

Using the customer’s name in the email greeting adds a personal touch, increasing connection to the brand and encouraging recipients to try out the Dropbox Paper beta. The email includes a link to a “Getting Started Guide” in addition to the main CTA. Tread’s email to encourage critical thinking.

Product 258

Product Effectiveness Template Marketing Automation Services 258

Webbiquity

OCTOBER 18, 2018

Put your pen to paper and jot down everything that comes to mind. Use them as a framework to solve a problem or remix what’s been done into something new. Be Willing to Throw Out a Ton of Ideas. Ideas that at first seem silly often have merit. Share them with colleagues, you’ll be surprised where it may lead.

Creativity 208

Creativity Lead Scoring Lead Ranking Paper 208

Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Webbiquity

MARCH 7, 2023

What does the outline (of the eBook, or white paper, or video script, or whatever) look like? Affiliate sales support independent publishing But the consultant should also ask and help answer key questions, such as: What is a compelling topic for our target audience? Once it’s developed, how should the landing page be designed?

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

JANUARY 19, 2023

This is typically done through content marketing such as white papers, webinars, and long-form articles that will educate potential buyers about the product or service they offer. Therefore, B2B marketers must focus on creating an ongoing relationship between the company and its prospects.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

MAY 26, 2020

On a multiple-choice question, pens (60%), water bottles (59%), and notebooks (really, 58% for notebooks—as in paper, not laptops?!) Here are more key findings from the research. Most Popular Swag. are the top three swag items event attendees are most interested in receiving from vendors.

Conference 181

Conference Case Studies Practices Trends 181

Webbiquity

SEPTEMBER 19, 2017

Ebooks, checklists, online tools, and white papers can be effective at top-of-the-funnel lead generation, while webinars are effective mid-funnel. Blog posts are a great way to attract a new audience. Podcasts and video are convenient for mobile consumption. There are other surprises as well in the State of Marketing Strategy Report 2017.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

MAY 7, 2020

It is simply getting a piece of paper and writing a letter and sending it. .” There is a way around this problem of neglect–a very simple, non-digital strategy that is attention-grabbing, personalized, and authentic. Though it may sound like a step back in to the 1970s (or even the 1870s), its unexpected distinction makes it effective.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

Webbiquity

FEBRUARY 5, 2018

While these systems were useful for transforming paper and pencil data into digital depositories, they were built a little like bank vaults. DEEP tools were designed in response to the moated methods employed by previous event management systems.

Enterprise Management 189

Enterprise Management Marketing Automation Services Marketing Analytics Tools Work Management 189

Webbiquity

MARCH 16, 2017

This does PDF content a real disservice as it’s a common format for in-depth information like research, specifications, white papers, and thought-pieces—the kind of content Google loves. Search engines prefer not to send people directly to PDF pages.

Design 235

Design SEO Tips Lead Scoring 235

Webbiquity

AUGUST 1, 2019

At the top of the funnel, offer a white paper, ebook, checklist, or a free industry guide. Valuable content: Offer something of value to your sales prospects before expecting something in return (other than their basic contact information). At mid-funnel, invite prospects to register for a webinar or a free trial.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Webbiquity

MARCH 31, 2022

Showing off your expertise can include case studies, customer success stories testimonials, industry research reports, product white papers and guides, videos with real experts talking about what matters most to your customers, etc. Expertise : Offering expertise will help your customers trust you as a go-to partner for advice and solutions.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

DECEMBER 10, 2013

The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.( Michael Brenner ). eMarketer ). Robert Rose ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Webbiquity

DECEMBER 4, 2018

Marketing can use these insights to develop content in the form of a FAQ page, manuals, white papers, blog posts, or other content you can easily share to advance deals. Sales reps are in constant touch with prospects and know what they want. They know the questions that are frequently being asked.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Webbiquity

MARCH 17, 2017

It occurs as people sign up or exchange their contact information for any asset of value: an informative newsletter subscription, webinar registration, contest entry, white paper or eBook download—the possibilities are almost endless. Organizing and segmenting those leads is also necessary.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Webbiquity

JUNE 2, 2020

Hiding behind a podium reading your presentation off of the paper won’t help you engage with your audience or persuade them. You’ll never persuade your audience if you ignore them. You need to make eye contact and use your body language to encourage them. Learn how to use your body language to be persuasive during a presentation.

Peer-to-peer 195

Peer-to-peer Storytelling Ideal Customer Profiles Conference 195

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. White papers are a popular b2b marketing tool, but good ones are expensive to produce. 7 “Rs&# for B2B Marketing Content Planning by Customer Think.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

NOVEMBER 17, 2015

Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. A few quick notes regarding the client mentioned above: prior to the acquisition, the company’s total website traffic had increased on a year-over-year basis for 11 straight months.

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

Webbiquity

AUGUST 22, 2017

For example, you can create a business blog that regularly publishes latest industry news and trends in different ways by: Creating White papers you promote through email marketing campaigns. Producing videos you share on YouTube as well your website. Publishing a series of blog posts around interviews of industry experts and influencers.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Webbiquity

OCTOBER 6, 2015

For more on this topic, download the Web Marketing KPIs white paper. But CMOs do need to focus on the most revealing, future-looking KPIs in order to make the optimal decisions for their specific circumstances. Learn about web presence optimization as a web marketing strategy.

Marketing Budget 100

Marketing Budget Allocation Cost Per Click Media 100

Webbiquity

OCTOBER 29, 2019

Virtually all email software tools will automatically segment opt-in subscribers based on how they signed up, e.g., “blog subscribers,” “white paper #1 downloaders,” “ebook #3 downloaders,” etc. Segmenting your list.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. What exactly is “Web 3.0?&# Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Webbiquity

OCTOBER 16, 2018

A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement. Forbes reports that “direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital.” ” Not just any direct mail, though.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

FEBRUARY 8, 2011

You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Again, you can download the complete Aggregage white paper on B2B Blogging Trends in 2011 here. There’s much more. Share this on Bebo. Share this on del.icio.us.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

JUNE 4, 2019

Most competitors still focus on the idea that a proposal has to be paper-sized, which doesn’t make it great for reading on a phone. Beyond that, it was vital to the developers that no matter where a client opened the proposal and on what device, it always looked it’s best.

Marketing Proposals 133

Marketing Proposals Work Management Marketing Management Software 133

Webbiquity

JANUARY 7, 2013

Just this last fall, I shared information in a blog post about these WPO metrics and KCA published a white paper on the topic as well. That got people talking about WPO , and asking about WPO measurement , which was amplified after this post on the MarketingSherpa blog about the evolution of WPO.

Optimization 100

Optimization Tools PR Paid Search Agency 100

Webbiquity

JANUARY 30, 2010

After testing several programs, the most successful turned out to be promoting a white paper in popular trade publication newsletters (such as IndustryWeek ) and promoting newsletter opt-in on the white paper download registration page.

Newsletter 100

Newsletter Effectiveness Digg Opt-out 100

Webbiquity

APRIL 4, 2016

For example, in this white paper on lead scoring, Socedo recommends treating social media keywords as lead activities. Use your SEO keywords in your paid advertising channels, driving industry and influencer keywords to content and brand and solution keywords to your landing page.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Webbiquity

MARCH 25, 2014

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

Webbiquity

JUNE 24, 2013

registering for a webinar, downloading a white paper, or subscribing to your newsletter). Similarly, on metrics for Ebooks and white papers, the authors cite number of downloads as a key metric—which it certainly is—but I’d add sources of traffic leading to these downloads as another vital piece of data to track.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

FEBRUARY 7, 2010

Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report. Cool” leads (e.g.,

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

MARCH 13, 2019

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” ” Leave a comment (or subscribe) to a blog about IT recruiting.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204