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Tuesday, March 9, 2010
White papers are still one of the most popular marketing tools for BI and high tech companies, among others. Proof positive is that I just finished my fifth white paper in almost as many weeks. find some long held beliefs about white papers very interesting. Having said that, I think they are very helpful in longer papers.
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Sunday, December 21, 2008
For example if you have a Twitter post such as "New white paper on how to increase ROI". Upon clicking on the link to the white paper, direct "Tweeple" (twitter people) to a landing page where you request their email address to get access to the white paper if you don't already have it. For example #myevent. Tweet. Most likely.
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Wednesday, August 23, 2006
laquo; Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books | Main | E-Book: What Sales Really Needs from Marketing » Using White Papers for Lead Generation Michael Stelzner wrote a solid overview article in MarketingProfs this week titled, " How White Papers Can Turbo-Boost Your Lead-Generation Campaign."
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Thursday, July 23, 2009
Here's the question on my mind: How are ebooks different from white papers, and how do you decide which one to use? Ebooks seem to be all the rage, but I am strong proponent of a (well-written) white paper as well. In many ways, white papers and ebooks are similar: Both should be targeted to a specific reader.
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Thursday, July 23, 2009
Here's the question on my mind: How are ebooks different from white papers, and how do you decide which one to use? Ebooks seem to be all the rage, but I am strong proponent of a (well-written) white paper as well. In many ways, white papers and ebooks are similar: Both should be targeted to a specific reader.
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Thursday, August 6, 2009
Most microsites, eBooks and white papers are created, spread around and slowly die. The new white paper or eBook needs to live and evolve. So if you are thinking about that next white paper or eBook, think twice about how you are going to distribute it and copy the Copyblogger But that's not the reason for this post. Covered.
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Tuesday, November 11, 2008
Best Practices for Lead Nurturing — Blind Date to White Wedding (white paper). white paper). Using White Papers to Generate and Nurture B2B Leads (podcast with Michael Stelzner). Questions to Ask Before Buying Marketing Automation (white paper). 20 Quick Tips for Improving Your Email Programs (StrongMail white paper).
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Tuesday, March 2, 2010
thought it would be helpful to show how a buyer persona comes into play when creating a specific content asset, in this case a white paper. When I ask clients about the audience for a white paper, I sometimes hear: "the technical and business decision makers" (i.e., Spell out who the paper is intended for , e.g.,
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Wednesday, November 18, 2009
Several months ago, I began talking with colleagues Bob Buday and Tim Parker about "reengineering the white paper." Despite their common failings, however, we're still firm believers that white papers can be one of the most effective tools in the marketing toolbox.if they are developed and marketed the right way.
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Sunday, January 24, 2010
While most B2B marketers are familiar with using white papers for lead generation, they may not have heard the term price paper ™ A price paper is a document that helps prospective customers with budgetary information about complex products and services. In the upper right hand quadrant you find price papers.
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