Buzz Marketing for Technology

JULY 20, 2008

"Most published medical papers are available on the internet in a PDF format now," said Li Jun Qian, MD, lead author of the study. "For radiologists, these electronic papers provide richer information (e.g. Need to cite this story in your essay, paper, or report? Paper Or Mouse-click? Computer virus.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. A white paper for Software Decision Makers. More White Papers » FEATURED SPONSORS. ); SPONSORED LINKS. src = [link]. }.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JUNE 15, 2009

I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? -

Social Media 100

Social Media ROI Media Lead Gen 100

Buzz Marketing for Technology

JULY 2, 2008

18:10 - Scientific papers as mystery stories. And if you are interested in how to use mystery story format to write scientific papers (or any persuasive communication) then check out this post. Here are the show notes: 00:00 - Introductions: Madelyn & Shawns first introduction to storywork. 16:00 - Getting different groups to talk.

Work Management 100

Work Management Skype Digg Storytelling 100

Buzz Marketing for Technology

FEBRUARY 15, 2012

In our most recent white paper entitled Stage-Gate success: How the social web drives product development , we examine the role of social media analysis and data in the product development process, using the example of the highly regarded Stage-Gate ® Product Innovation Process.

Process 100

Process Validation Social Media Buzz 100

Buzz Marketing for Technology

JUNE 27, 2008

Workshop on Contextualized Attention Metadata: Profiling and Modelling User Activities - Call for Papers. Submission deadline for paper submission: 23 June 2008. International Conference on Dublin Core and Metadata Applications: Metadata for Semantic and Social Applications. 22-26 September 2008, Berlin, Germany.

RSS 100

RSS Paper Conference Training 100

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. And here are links to two versions of the technical paper, one from Microsoft (PDF format, 37 pages, 1.50 Sponsored White Papers, Webcasts, and Downloads. Sponsored White Papers, Webcasts, and Downloads. White Paper: Why you should choose IBM BladeCenter S over HP c3000 IBM. White Papers and Webcasts.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Buzz Marketing for Technology

JANUARY 14, 2009

We began noticing a need for a “Fast Lane” for leads that were bingeing on white papers and forward to 20 internal contacts that each downloaded the paper. But what happens to those prospects that come to your site and have an immediate need – lead nurturing wouldn’t be right for someone who wants to engage with someone right away.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

Buzz Marketing for Technology

SEPTEMBER 25, 2008

Michele Martin wrote a post summarizing a paper titled How Knowledge Workers Use the Web and pulls out some the classifications referenced in the paper. Reading what people recommend. Reading off the wall stuff that inspires new thoughts (outside the bowl). My RSS reading is mostly information gathering or browsing. Finding ???Looking

RSS 100

RSS Paper Order Twitter 100

Buzz Marketing for Technology

JUNE 27, 2008

The all papers presented at the Special Track are available at: [link]. When I prepared this experiment and paper I used the information found via search engines and basically gathered information from blog posts and comments and I mention this in the section Used methodology. White Papers. TRIPLE-I '08 - Call for papers.

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

Buzz Marketing for Technology

JANUARY 26, 2011

Think about the life span of paper based earned media – not long after its printed does it sit on someone’s shelf. This is why PR needs to move from fixating on getting ink in Publications to getting digital ink in Conversations.

Social Media 100

Social Media Media Broadcasting PR 100

Buzz Marketing for Technology

NOVEMBER 6, 2017

to work alongside a five-member client services team to tear apart the 1,000 page ruling; we published a paper within 48 hours. At the time of the announcement, marketing was prepared (at 6 a.m.!) We also scheduled interviews beginning at 11 a.m. that day with two thought leaders who were media-trained.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Buzz Marketing for Technology

AUGUST 10, 2011

With semantic analysis marketers can better understand the conversations about their brand or product category– here is a white paper that compares Semantic vs Sentiment Analysis and can help you make a more informed decision about when and how to use Sentiment.

Analysis 100

Analysis Paid Search Agency Paper Social Media 100

Buzz Marketing for Technology

JUNE 27, 2008

SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Really Made" /> CNET/ University of Virginia White Paper: How Technology Purchasing Decisions Are Really Made. Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB). Six Facets of the Future of PR.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 23, 2008

Consider this excerpt from " The Social Life of Paper " in a recent New Yorker (courtesy of the shifted libarian ): "But why do we pile documents instead of filing them? When you had a final presentation to prepare for the client, you started with a pad of paper and a pencil and roughed out a set of slides.

Work Management 100

Work Management Lead Ranking Paper Analysis 100

Buzz Marketing for Technology

MARCH 23, 2009

BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users. And, the common belief is that the more wall activity a person has on Facebook, the more likely they are to send virtual gifts.

Facebook 100

Facebook Social Networks Paper Tagging 100

Buzz Marketing for Technology

SEPTEMBER 8, 2008

A person who downloads the paper and opts into our database becomes a lead start (notice I didn't say lead). Let me explain … If you are like me working to drive thought leadership out of our organization and into the hands of would be prospects, then you know the first place that this phenomena of Marketing's Customers happens is online.

Cold Calling 100

Cold Calling Lead Nurturing Thought Leadership Forrester 100

Buzz Marketing for Technology

FEBRUARY 2, 2009

BuzzGain is an ideal DIY solution for PR check out their white paper the 5 Steps to DIY PR Pricing for BuzzGain starts at $99 per month for companies under $100m in revenue, $100m - $1 billion is $500 per month, those with over $1b is sales is $1,000 per month.

PR 100

PR Marketing Management Buzz Startups 100

Buzz Marketing for Technology

JUNE 27, 2008

Once you know your priorities you can often rationalise the sources you need, rather than being swamped by a mountain of paper you can never get through. SAP White Paper: Service Delivery Innovation. White Paper: The Seven MegaTrends of Professional Services. Microsoft Strategic White Paper: How To Lock-in Your Clients (1.1MB).

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

JANUARY 14, 2010

Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. One that delivers content that is topical, interesting and relevant.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

JUNE 27, 2008

FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. Tune in here. Mark Masterson.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

FEBRUARY 16, 2009

While I believe in the theory – I am also a prime offender of the theory – so I went back over our data to test this theory and here is what I found: A third of the papers downloaded on our corporate site are protected That means free whitepapers were downloaded 67% more than, what we like to call, protected whitepapers.

Buzz 100

Buzz Ad Exchange Lead Nurturing Paper 100

Buzz Marketing for Technology

MAY 21, 2008

From the IDRC paper again: "There is a clear distinction between KT and knowledge transfer when the latter refers to a linear process through which research is first conceptualised and conducted, and the results are then handed over to the end-users. But we also learn that the paper was two years old!

Ad brokers 100

Ad brokers Paper Lead Ranking Domain 100

Buzz Marketing for Technology

JUNE 27, 2008

A 31-page White Paper that runs the capabilities of Microsoft Windows SharePoint Services v3 and Microsoft Office SharePoint Server 2007 through the 7 Pillars framework. Download Now (Registration Required) ($0, 54 pages, 2.1MB). This is a free download. Related Research. Published February 2008.

Enterprise Management 100

Enterprise Management Work Management Product Companies 100

Buzz Marketing for Technology

JUNE 27, 2008

All participants provided a position paper and the day was spent debating some of the key issues. Readers are recommended to look at these papers as they reflect some of the very interesting thinking that is taking place in this area. Position papers from the experts day. to discuss the PLE concept. Colin Milligan, June 2006.

Buzz 100

Buzz Web 2.0 Wiki Work Management 100

Buzz Marketing for Technology

JUNE 16, 2008

same thing with the papers and the course proposals and even some for the Twitter stuff. This takes very little time - much less than actually writing the comment - and is a great way to break the discussion out of a closed discussion list. It also helps me focus my thoughts when I know I'm writing for my blog as well as for the discussion.

Paper 100

Paper Twitter Course Resources 100

Buzz Marketing for Technology

JULY 21, 2008

 Studies and papers on IO  . Information Overload, Retrieva l Strategies and Internet User Empowerment (pdf ) - Paper on information overload and search engines. Internet suffering from information overload - So not only the users but the internet itself. How much informati on? Rather theoretical�.

Resources 100

Resources Product RSS Digg 100

Buzz Marketing for Technology

MAY 18, 2009

There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website. Still others have added click to chat or click to call type of functionality that when combined with a slightly re-engineered process means you can totally measure the leads.

Social Media 100

Social Media Lead Gen Media Leads 100

Buzz Marketing for Technology

APRIL 28, 2009

A person who downloads the paper and opts into our database becomes a lead start (notice I didn’t say lead). If the best place to get make a sale is with your existing customer base then the SECOND best place to make a sale is contained in your lead nurturing system.

Lead Nurturing 100

Lead Nurturing Bandwidth Demand Generation Agencies Buying Cycle 100

Buzz Marketing for Technology

MARCH 9, 2010

Take for example your classic white paper. But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Buzz Marketing for Technology

DECEMBER 9, 2008

In a recent research report entitled Future Tense: the Global CMO published by the Economist Intelligence Unit I hope to recap some of the most salient points of this paper as I see them. There are some major shifts in landscape in which they operate: changes in Technology, Consumer Behavior and the Media Landscape.

CMO 100

CMO Lead Nurturing Buzz Blogger 100

Buzz Marketing for Technology

JULY 24, 2008

Like you, I find a work-flow that involves pen and paper to be a salutary tool! However, if I dont pull myself back and focus, I lose some of the great ideas I have as I go through the journey. Labels: digital literacy , information literacy , internet search , Ken Allen , Tony Karrer , WorkLiteracy. 2 comments: 6hzQ7pQupdy5PLp8aIoQIhDudKKx.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Work Management 100

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” they are increasingly telling their clients. “We

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Buzz Marketing for Technology

JANUARY 21, 2010

ex dont list a white paper on YouTube). You need to tell those stories in as sticky a way as possible then package them to be shareable and then spray them in as many social media channels as appropriate for your content. (ex

Social Media 100

Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

JULY 21, 2008

should they be thrown into the waste paper basket? Information is only relevant, and therefore needed, if it is used to make a decision. Since very few decisions are made as a result of receiving management accounts, sales forecasts, etc., Information is only required when decisions have to be made.

Forecasting 100

Forecasting Paper Practices Relevance 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid). Not all of these have hooks for gathering download information (that’s just not acceptable these days).

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid). Not all of these have hooks for gathering download information (that’s just not acceptable these days).

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100