B2B Marketing Traction

DECEMBER 9, 2014

You can write some blog posts pre-launch that can become a thorough white paper for your launch. Post about the problems you will solve and any existing solutions without discussing your solution. For example, write about the history of the industry you are about to enter. What has gone on before; what are the successes and failures and why?

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

JUNE 1, 2011

They encouraged his extra work, and soon we were the only software company in our space that allowed customers to work without paper and with real-time transactions. He programmed it at night and brought in a prototype to show to our top management. The paperless system became our foot-in-the-door.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

B2B Marketing Traction

JANUARY 7, 2010

These might include trade show marketing, web site updates, creating brochures and white papers, sending out press releases, holding webinars, etc. I list the marketing tasks to be done in a left side column. Next I add a column for who will do the work, either an employee of the company or an outsource vendor.

Planning 100

Planning Marketing Plans Trade Show Paid Search Agency 100

B2B Marketing Traction

JULY 23, 2014

Those of us who typed our term papers and reports in high school and college were trained to hit the space key twice before the next sentence. Here is a list to help content writers who were born before 1965 write better content for online use. There is no need to type two character spaces between sentences.

Social Media 100

Social Media Paper Internet Marketing Display 100