Top 56 B2B Marketing Posts October 2010  

Great content this month via the B2B Marketing Zone.

  1. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far), October 5, 2010
    While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.
  2. Is social media creating a generation of cowards?, October 10, 2010
    I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. in the 1960s. Gladwell. The end of human social skills?
  3. Twitter success stories: Explaining the ROI of Twitter, October 11, 2010
    Measurement and ROI are constant themes in the social media world. How do you PROVE the value of Twitter? Like most questions in business, the answer is, “it depends,&# but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. First, let’s establish a crucial point.
  4. 13 Twitter Tips for Increasing Engagement, October 18, 2010
    A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While it’s ok to post your blog posts to Twitter, etc., people are only going to listen if you provide valuable content. Don’t spam!
  5. Bringing down the Twitter snobs, October 25, 2010
    It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like in his latest post, “ Being a Twitter Snob is a Good Thing &# when he states “it annoys many people when they follow you on Twitter and you do not follow them back.
  6. What’s the Best Social Media Monitoring Tool? It Depends, October 13, 2010
    Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. No more. UberVU.
  7. To succeed in social media, set aside your marketing plan, October 31, 2010
    Forget your marketing PLAN? Have I gone MAD?? Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. And why not? Wait a minute. Un-clog your blog.
  8. Six killer ways to boost blog traffic and revenue via social media, October 6, 2010
    have some blogs that generate considerable traffic. This one is creating moderate traffic. But that’s for a special reason. However, in this post you will discover six great and proven ways, including real-life examples from social media blogs and mavens (really), that guarantee a. Click title to read more
  9. Study shows Twitter users are powerful consumers, October 4, 2010
    A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. 8211; 23 percent of online consumers read Twitter updates at least monthly. Intuitively, these finding make sense to me. Tweet This!
  10. What is Social Media’s Next Big Thing?, October 17, 2010
    One possible answer: The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). I mean using social media technologies internally, within the large company kind of enterprise. I’m often asked what I think the next big thing in social media might be. Information sharing and education. Collaboration.
  11. Buyer Interaction Shapes Buyer Experience Design, October 25, 2010
    Image via Wikipedia. One of the most prominent forces of sociological thinking in the 20th century was that of symbolic interactionism. 0160; Mead’s work concerned itself with human interactions and the symbolic nature of the world and languages. 0160; Brian Solis , a thought leader on social media and author of Engage!
  12. Social CRM: Curb Your Enthusiasm, October 7, 2010
    If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. encourage you to restrain your enthusiasm.
  13. Top 20 Social Selling Articles I Suggest You Read, October 18, 2010
    Last Wednesday I posted about 15 Sales Productivity articles you should read and I’m switching it up a bit and thought I would share my reading list on a Monday. I’ve scoured the web looking for news and insights that related around sales, CRM and social selling tips to come up with a list of [.]. Sales 2.0 Enterprise 2.0
  14. Know Your Competition-Sales Management, October 8, 2010
    Strategic sales managers know they must be creative when it comes to developing a sales strategy. With fewer opportunities in most pipelines these days, salesforce management is increasingly focused on executing brilliantly on each and every sales opportunity. . One component in sales team training is to perform a semiannual competitive assessment. Here’s
  15. What did Don Draper know that we may have forgotten? (Part 1), October 5, 2010
    Most of you know Don Draper as the iconic, chain smoking, hard driving, client schmoozing ad man on the show "Mad Men." Being in marketing, I’m always amazed that in every pitch to a client, Don always hinges a million-dollar contract on one or two simple things, such as a tag line or a visual. read more.
  16. TNS Global Digital Life research project: guaranteed earned media and inbound success, October 11, 2010
    Kantar’s TNS yesterday published a press release introducing a new report, containing a mass of data, from what the company calls “The largest ever global research project into people’s online activities and behaviour” When looking at the numbers, we might indeed. Click title to read more
  17. Ten social media problems that drive marketers nuts, October 21, 2010
    Trying to deliver measurable business results from social media marketing can be frustrating. My friend and {grow} community member James Adams has been plowing this ground for some time now and in this guest post shares his personal view of his biggest annoyances … “Use social media marketing to build your business.
  18. Five steps to prepare you for the social media marathon, October 3, 2010
    The world of work is different today. It’s not a 9-5 daily sprint, it’s an always-on, always connected, all-out communication MARATHON. And like any athlete preparing for an intense and extended effort, it takes preparation — some mental, some physical, and some conditioning that only gets easier through discipline and practice.
  19. Eloqua Experience 2010, October 20, 2010
    This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. That was very intuitive.
  20. Does an In-House SEO Have a Fool for a Client?, October 28, 2010
    Image via Wikipedia. As a long-time in-house SEO, you'd probably expect that I did not consider myself a fool at the time I was doing that. But I have recently gotten that question from a lawyer who wonders if he should do his own SEO, which reminds me of the old joke that a lawyers who represents himself has a fool for a client.
  21. Unskewing the Web: Curators as filters, October 11, 2010
    Image by prettyflower via Flickr. by Aaron Kim. This is my final post on the skewed Web. In the early days of Web 2.0 awareness, much was said about the new —now old—Web being all about participation: in the age of User-Generated Content , everybody and their mother became a publisher, leveling the playing field. And she is right.
  22. When Social Media Is Against the Law, October 3, 2010
    Image by mskogly via Flickr. know that many people worry about the risks of companies engaging in social media. Often they use these risks as excuses to stay out of social media and even to prohibit anyone in their company from being involved. Do you know how to protect your company from those real risks? But maybe that didn't surprise you. Wrong.
  23. 3 Cool Lead Conversion Testing Tools, October 19, 2010
    Stop Guessing.Start Testing. In lead generation marketing our goal is to get visitors to take action. While we do our best to create compelling campaigns, content, graphics ad landing pages, we never really know how well they will perform until we get real live data. Google Website Optimizer. Below is a video on the solution. Conversion Doubler.
  24. Free Website Strategy and Planning Guides.Now Available, October 14, 2010
    We, at ClientBridge , are very process-oriented. We have guides, templates and checklists for just about everything we do. In the past, we have only used these tools for our own projects and client projects. But we decided that there are others who could put them to good use. So we are going to start releasing them to the public.
  25. NetProspex Product Review: Powerhouse for Lead Lists, October 3, 2010
    As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. With over 30 clients running their appointment setting programs through us, having volumes of accurate contact names is essential to our business. We love them all and use them all in parallel. Smashmouth Rating: Thumbs Up!
  26. Get the Inside Scoop on Your Prospects, October 7, 2010
    How can you quickly establishing a relationship with new prospects -- especially when there's no time for chitchat these days? Truthfully, it's tough. With so much business being conducted via phone & email today, you don't get a chance to visit their offices to see their photos, trophies or knickknacks. So he did something about it.
  27. New Editorial Rules Nod to Content Marketing, October 22, 2010
    In revised guidelines issued yesterday, the American Society of Magazine Editors, or ASME, addressed types of potential conflict between editorial and advertising content that have grown like weeds in recent years. This stricture can refer to the fairly traditional practice among many publishers of covering their own conferences and trade shows.
  28. Is a Blog Just a Container?, October 12, 2010
    Photo courtesy Haags Uitburo. Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. This debate—fairly one-sided in favor of blogs—was set off by the probably unscripted speechifying of British journalist - historian Andrew Marr.
  29. 21 Tips & Other Impressions from the Marketo User Summit, October 14, 2010
    Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. It’s all heady stuff. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. m just not sure the rest of us are quite there yet. Email? Really?).
  30. What Drives Us? 4 Keys to Creating Compelling Content, October 18, 2010
    I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Sometimes, you feel driven to do things, and you don’t really know why. Engaging the hearts and minds of readers through written content isn’t easy.
  31. Cloud Marketing Triggering an Application Land Rush, October 13, 2010
    As software and Internet companies boost revenues with cloud marketing , they’re effectively triggering a land rush of new and innovative applications that would not have been economically viable any other way. The advantages of building a product on top of another company’s cloud marketing platform can be quite compelling. Simon Stanlake.
  32. Back to the Basics - online writing vs old school journalism, October 14, 2010
    When my students submitted their first example posts to me as an assignment in my Blog Writing class, I knew I had to do a little backtracking and first teach them a bit about the technique of writing for the net. Times have changed. They want their information right now, thank you very much. We know each other and we can also recognize posers.
  33. Marketing Automation vs. Inbound Marketing, October 21, 2010
    If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. Let’s take a closer look at both. It scored 8.6
  34. Marketing Automation Is No Longer About Competitive Advantage, All About Keeping Up, October 25, 2010
    Having been in the business of Marketing Automation for the past five years or so, I’ve witnessed a rapid growth in adoption. It’s clear that we are beginning to emerge from a state of early adopters to general market interest and need. Cutting to the point, these practices are: 1. Know your marketing mix. 3. Align with your sales team.
  35. How Well Do You Know Your Social Network? Probably Poorly, October 26, 2010
    I had a great time at MarketingProf’s Social Tech 2010 conference today, getting a lot out of every session I was in. I have a rather diverse client base, so pretty much name the challenge and I have a client dealing with it. Getting so many different perspectives seriously helped. Tweets of #futureofbirth by marc_smith created in NodeXL.
  36. 5 Corporate B2B Blogs That You Should Copy, October 18, 2010
    The importance of blogs in your B2B marketing mix can't be overlooked. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. However, anyone that can open a.
  37. B2B Lead Generation Roundtable: A Heated Sales and Marketing Alignment Debate, October 21, 2010
    When I asked members of the B2B Lead Generation Roundtable on LinkedIn how companies can improve alignment between sales and marketing, our discussion board was inundated with keen insight and brutal honesty. Marketers and sales professionals were clearly eager to square off about why we too often miss the mark and what we can do about it.
  38. 3 More ROIs in Social Media – Conversations Leads and Advocates, October 27, 2010
    If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. But I think there are 3 more ROIs out there where you can build a great business case with Social Media. Which leads me to my next ROI …. With a Coupon Code!
  39. The 9 Worst Ways to Use Facebook for Business, October 21, 2010
    Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day. You can broadcast messages on their Facebook homepage newsfeed, spark conversations that can provide your company with valuable feedback, and encourage fans to upload their own content. Duplicate your Twitter Strategy on Facebook.
  40. 7 Tips To Get New Facebook Fans For Your B2B Business, October 19, 2010
    Having a solid B2B social media strategy is key in attracting and converting qualified leads. With over 500 million active users, Facebook is a formidable platform to establish a social presence and more than likely a part of that strategy. Becoming proficient in Facebook marketing is an essential ingredient for modern marketing success.
  41. 7 Things Your Blog’s Sidebar Can't Live Without, October 7, 2010
    Your blog sidebar can be filled with anything you’d like, from fun and fancy widgets to ads for generating some extra income. But there are several important elements that your blog sidebar shouldn’t be without. Here are seven essential elements you should include in your blog's sidebar: 1. Option to Subscribe. So make it easy for them!
  42. 5 Awesome Content Creation Tools You Should Be Using, October 22, 2010
    Getting started creating remarkable content can be a challenging concept for folks who have never done it before. Below are five tools that you can use to make your content more user friendly. These tools also make your life a lot easier too because of their simplicity. Tools For Content Creation. bit.ly - Twitter is considered a microblog.
  43. Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs, October 5, 2010
    In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. If you are reading this post, you are likely the former. One of the main problems existing between these two groups is language.
  44. 10 Opportunities You're Missing on Thank You Pages, October 6, 2010
    You’ve gotten the hard part done, getting your website visitor to convert into a lead. Now what? Don’t just treat your thank you page, the page that a new lead is presented with once they have submitted a form, as an afterthought. Use it as another opportunity to provide further value to potential customers. Really Thank Them!
  45. A Marketer’s Guide to Content Curation, October 14, 2010
    There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. First, content creation is difficult. Curation.
  46. Don't "Submit" To Landing Page Button Text, October 8, 2010
    This post is a sneak-peak of data from the upcoming Science of Lead Generation webinar that will teach you scientifically proven ways to get more leads. Click here to register now. The one element that every single landing page has in common is the button, all web forms have one. looked at over 40,000 HubSpot-customer landing pages.
  47. The 80/20 Rule of Corporate Content, October 6, 2010
    I was reading a book last night with my two boys right before bedtime. In the story was a girl named Jan. Jan was new at school and was trying to make friends with the other children. Unfortunately, no one wanted to play with Jan, as she was left alone on the swing by herself during playtime. Jan only talked about herself. It was all about Jan.
  48. Measuring the ROI of B2B Social Media, October 6, 2010
    Any time people start talking about social media for B2B companies, the question always comes up about how do you measure the ROI, or return on investment, of it. There are lots of opinions of the value of this calculation on both sides of the argument. have even recently heard someone compared it to measuring the ROI of pants. Reach. Engagement.
  49. B2B Social Media Sales Facts and Figures, October 3, 2010
    The following image from InsideView visually depicts B2B social media statistics. Some of the statistics include: the world’s most popular online brands. the percentage of the Global Fortune 100 with social profiles. social media reach and usage by company. most popular B2B social media sites. future growth of social media.
  50. 9 Awesome Ways to Market a Business Blog, October 12, 2010
    We are all impatient. We like instant gratification, and when it comes to blogging, these emotions are no different. Most business bloggers understand that it is important to create interesting content on a frequent and consistent basis. Include Your Blog in Traditional Communications - Is your blog URL on your business card? Photo Credit: batmoo.
  51. The State of Podcasting [Data], October 15, 2010
    Tom Webster from Edison Research took the stage at BlogWorld Expo to present some brand new research about the current state of podcasting. Podcasting first experienced growth in 2006, but since 2006, many of the early pioneers and businesses no longer exist. According to Webster, podcasting is doing better now than ever before.
  52. 8 Ways to Not Get ReTweeted, October 25, 2010
    Twitter is a social network that allows users to share brief, 140 character messages. Each time another user shares your message it is considered a ReTweet. ReTweets expand you reach as an individual or company and can contribute additional website traffic, subscribers and customers. Ways to Not Get ReTweeted. Talk About Yourself. Dumb it Down.
  53. Your Content Strategy Mission Statement, October 20, 2010
    In my presentations lately, I've been talking about developing content that stands for something. Basically, content marketing is not about "what you sell" it's "what you stand for" This becomes the basis for your content marketing strategy. This is your content mission. It's not about selling wine. How about Southwest?:
  54. 8 Ways to Get Your Content Ignored on Twitter, October 25, 2010
    Twitter is a social network that allows users to share brief, 140 character messages. Each time another user shares your message it is considered a ReTweet. ReTweets expand you reach as an individual or company and can contribute additional website traffic, subscribers and customers. Ways to Not Get ReTweeted. Talk About Yourself. Dumb it Down.
  55. What Marketers Can Learn From Facebook "Unfriending" Study, October 20, 2010
    Named 2009 "Word of the Year" by the New Oxford American Dictionary, " Unfriend" is used as a verb and the official definition is "To remove someone as a ‘friend’ on a social networking site such as Facebook." What does it take to be removed as a 'friend'? The answers are hardly surprising. Don't be boring. Don't rant. Don't be rude.
  56. 3 Marketing Metrics Your Boss NEEDS To See, October 19, 2010
    There are two kinds of marketers in the world - those who get things done, and those who can prove they got things done. When it comes right down to it, the difference between a “good” marketer and a “great” marketer is being able to make further decisions based on every action they've taken. Now lets give this a shot.

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