Biznology

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Your competitors are doing SEO

Biznology

In the past, the combined authority of each page of each site would be its Google PageRank. Today, without a reliable PageRank, other sites, including Moz, have created their own ranking systems, including MozRank. Different sites and different links have different authorities. Organic search performance is a gift that keeps on giving.

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Launching your social campaign with guns blazing!

Biznology

Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority.

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What’s wrong with search and social media marketing?

Biznology

Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. And which contains social? So, what is the right answer? .”

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The Human Approach to Link Building Outreach

Biznology

The site in question has a 72 Domain Authority as well as a PageRank of 6 as I write this and it’s very relevant to the client, so it would be a great place for the link. I make sure to circle authoritative webmasters on Google Plus and will share their content on Google Plus and Twitter.

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Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. The last 20 years have witnessed many success stories over the net: sites such as Yahoo!,

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For ranking algorithms, AdAge is no Google

Biznology

Instead of those two rich sources of data, they are now using two rather simple ones: the number of shares on Facebook and tweets on Twitter. They face changes in data availability, just as AdAge did, most recently when Twitter stopped allowing Google access to its firehose, which you can bet was part of its ranking algorithm.

Google 80
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Inbound Marketing the Way God Intended

Biznology

We don’t care about their compete.com score, their Google PageRank number, or their Alexa ranking. We just care that they have their very own platform, be it a blog, a Tumblr, a Posterous, a Facebook Page, or a Twitter profile. We don’t care where they show up on Technorati or on Guy Kawasaki’s AllTop. Full stop.