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How to Spot a Link Scheme (and Get Away Fast)

seo.co

Google’s exact policy states: ”Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. So how is the average search optimizer supposed to tell the difference between a link scheme and a quality link building service

Domain 98
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You’re doing SEO wrong: it’s all about authority

Biznology

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. If you become a hub of authority on the topics of interest for your target buyers, you can tell them stories and otherwise influence a high percentage of them to move to purchase.

SEO 217
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Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

These include: Silverpop announced it had purchased CoreMotives , which adds marketing automation capabilities within Microsoft Dynamics CRM. These are keyword monitoring, which tracks the user’s site rank in Google and Bing, and competitor monitoring, which captures metrics such as Google PageRank, inbound links, and indexed pages.

Act-On 120
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An Introduction to Black Hat SEO

Hubspot

They state on their website that “any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” Google’s Matt Cutts commented in the thread that he had confirmed multiple times that paid links that pass PageRank.

SEO 74
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8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

That’s where we see one of the first mentions of PageRank, which is the technology that Google continues to use to help rank search results. 4) PageRank was named after Google co-founder Larry Page. When the name “PageRank” is assigned to the technology that helps Google rank pages, it seems fairly intuitive.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Thus, in addition to thousands of other improvements to the ranking mechanism, Google devised its PageRank formula that uses the number, type, and reputation of other Pages that link to your own as a major ranking factor. PageRank was devised to provide for Google users the best possible search engine results.

Google 166
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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

Thus, in addition to thousands of other improvements to the ranking mechanism, Google devised its PageRank formula that uses the number, type, and reputation of other Pages that link to your own as a major ranking factor. PageRank was devised to provide for Google users the best possible search engine results.

Google 149