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Google says no more Penguin releases–what does it mean?

Biznology

And Google has always tried to use data to improve its ranking algorithm, starting in the beginning with its PageRank link analysis approach. Google’s Panda updates have been based on machine learning from the beginning, with its use of feature analysis to identify low quality sites.

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Your competitors are doing SEO

Biznology

In the past, the combined authority of each page of each site would be its Google PageRank. Today, without a reliable PageRank, other sites, including Moz, have created their own ranking systems, including MozRank. Different sites and different links have different authorities.

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Google's Panda ranking algorithm changes SEO forever

Biznology

This time, SEO really is changing in a fundamental way, because the Panda update has changed, and is continuing to change the search ranking algorithm in the biggest way since PageRank.

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You’re doing SEO wrong: it’s all about authority

Biznology

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. But it is not likely to rank for competitive terms unless your site demonstrates authority on the topic.

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Google “mobilegeddon” starts today — are you prepared?

Biznology

Organic Search Search Engine Optimization Search Marketing Google Google Panda Google Penguin Mobile device mobile search mobile Web PageRank Responsive web design Search engine optimization Web search engine Website' The post Google “mobilegeddon” starts today — are you prepared? appeared first on Biznology.

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Essential SEO advice directly from Google

Biznology

Content Marketing Organic Search Search Engine Optimization AdSense Google Google Search PageRank Search engine optimization Web page Web search engine Website' Save this article as a PDF. The post Essential SEO advice directly from Google appeared first on Biznology.

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What’s wrong with search and social media marketing?

Biznology

Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. So, which of these three categories contains search?