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Interview with Mark Schaefer

Onalytica B2B

He is among the world’s most recognized social media authorities and has been a keynote speaker at conferences such as Social Media Week London, SXSW, National Economic Development Association, Word of Mouth Marketing Conference Tokyo, PR News, and the Institute for International and European Affairs. This is going to have to change.

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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Enter: P2P marketing. Given 93% of consumers trust friends and family over all other influences (including review sites, blogs, and social media platforms), it makes sense why P2P marketing works. Recently, I was looking for a new face moisturizer.

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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

Blake Emal : So, that’s like word of mouth. P2P Interview with Byron Ramos. Blake Emal : And now it’s time to switch from a B2B mindset to P2P, that is peer-to-peer. It’s better to just go out there and make friends and be genuine and be interested and try to be interesting.

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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

Blake Emal : So, that’s like word of mouth. P2P Interview with Byron Ramos. Blake Emal : And now it’s time to switch from a B2B mindset to P2P, that is peer-to-peer. It’s better to just go out there and make friends and be genuine and be interested and try to be interesting.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Why is Twitter worth it… it is one of the best ways around to listen to your customers, to pick up trends early, to intercept complaints and resolve them in ways that cause terrific word of mouth wins. It's P2P and ONLY “personal&# brands exist in my Twitter stream. For that matter, you and I are brands.

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