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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

Focus less on plugging your product, and more on fixing account pain points. Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring. It’s no longer B2B or B2C; it’s P2P: People-to-People marketing. Intent data gives a behind-the-scenes peek of how your target accounts think.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. Existing product names: What are well-known product names in your niche?

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Social Media Best Practices with Your Oktopost Experts

Oktopost

P2P over B2B. People investing in products and solutions these days want to understand what goes into the company, and advocacy is the most efficient way to show off your brand and culture. . And what better way to keep our audience interested than with content? Treating all Networks as Individuals.

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6 social media marketers on the future of social messaging

Sprout Social

Consumers don’t want to wait hours or several business days, they want instant gratification when resolving order issues or asking product questions. The insights you gain from social messaging data can inform other marketing tactics, future campaigns and your product roadmap. Doyle believes this will change going forward. “I

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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Yes, most influencers' (and micro-influencers) are successful because they promote valuable products. So I handled my problem the old-fashioned way — I texted my friends and asked what products they use. Enter: P2P marketing.

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There’s a new B2B mandate

Canadian Marketing Association

Almost 75% of B2B buyers say looking up product info across channels is important when making a work-related purchase online. Everything is evolving to P2P, largely fed by social media. Note: CMA Members can download a free copy of CMA's newest paper, P2P Marketing: The New B2B Mandate, off the CMA website.

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Is It Really B2B, Or Something Different All Together?

ViewPoint

Whether it's trying to make a seeming non-sexy product irresistible or pinpointing the buyer in a corporate landscape of bureaucracy and politics, B2B is a challenge. You're a P2P marketer. Marketing to the business consumer takes a special pedigree. You're not in the business of selling to businesses. There's no such thing as B2B.

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