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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

Every experience is P2P Contrary to popular belief, B2B doesn’t have to be boring. It’s no longer B2B or B2C; it’s P2P: People-to-People marketing. It's really P2P, like it's people-to-people and the technology and all of the intent, it'll evolve and change and expand. You need to offer them true value to catch their attention.

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27 excellent MarTech sessions available for free? But wait, there’s more…

chiefmartech

While I’ve written a lot about the editorial program for the paid all-access conference — amazing presentations by Aetna, Cisco Meraki, Docker, IDC, LUMA Partners, Netflix, The New York Times, Nordstrom, NPR, PwC, Zillow, and more — I’ve barely scratched the surface of what’s available to free Expo+ attendees.

P2P 69
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Never waste a crisis

Varicent

This blog is based off of a presentation put together for the Kitchener-Waterloo CEO P2P Group. Start for free: [link] I’d be more than happy to walk you through how the metrics included, and how they can help you make the business decisions you need to make in order to make it through this crisis.

P2P 88
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There’s a new B2B mandate

Canadian Marketing Association

To validate what’s happening on the ground at Canadian B2B organizations , CMA sought out a trio of B2B experts, each offering a unique vantage point but agreeing on the same theme: There’s a new mandate for B2B marketers and it’s about connecting person-to-person, or P2P. We can thank digital for this.

P2P 48
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Achieving customer experience excellence at seven critical life cycle points

ERDM

If the agent clicks on the avatar, a detailed dashboard with deep information about that customer is presented. In short, now is the time to shift to person-to-person (P2P) marketing. The beginning of the customer journey presents a unique opportunity to gather relevant and appropriate data about her personal preferences.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

If the agent clicks on the avatar, a detailed dashboard with deep information about that customer is presented. In short, now is the time to shift to person-to-person (P2P) marketing. The beginning of the customer journey presents a unique opportunity to gather relevant and appropriate data about her personal preferences.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Rather than simply tell marketers about how they build their storytelling culture, Hyland presented a framework that every B2B marketing team can use to start producing more engaging stories: What makes a great story in #B2B marketing? I was just making content that met what people needed.”