ViewPoint
JANUARY 24, 2012
Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Manufacturing firms don't watch YouTube! And that person has a name, a face and probably a LinkedIn account. But only in that it allows for a much more personal connection between people and those they wish to communicate with.
Hubspot
JUNE 14, 2018
Mark Zuckerberg has become the fall guy for a problem that extends far beyond Facebook: our personal data can easily be bought and sold to advertisers. Because Blockstack’s network is built on blockchain-verified signatures, your personal data remains with you instead of existing on servers owned by your application.
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Hubspot
MARCH 8, 2017
From Napster to YouTube Music: The History of Internet Radio. Many point to Pandora -- a free, personalized online radio app -- as the true pioneer in this space, but it came to fruition around the same time (the early 2000s) as a few others offering similar services, like Last.fm. So, how did we get here? Live Performance.
B2B Marketing Insights - WE
APRIL 27, 2018
Key takeaway: Take a P2P (people-to-people) or H2H (human-to-human) approach when making customer connections. Keep that in mind and try to reach them on a more personal channel. You’re connecting with a person or group of people who have a need or desire for what we’re offering. Target Audience.
Hubspot
MAY 29, 2017
When someone sends me a really great YouTube video, I always want to know who’s behind it. And from there, if the brand is really on top of its game, I’ll see its channel art -- the horizontal banner displayed across the top of the user’s YouTube channel that, hopefully, shows a combination of good design and brand presence.
Webbiquity
DECEMBER 16, 2014
elevating your personal brand or asking for a meeting) and proceeding through characterizing your buyers, social sharing, engaging, and showing personality. What’s your brand personality going to be?” Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person).
Marketing Insider Group
JANUARY 2, 2013
By the time a customer reaches out so a sales person their purchase decision is almost 60% complete , often having already made their mind about what they will buy. Be personal. A content strategy and a social strategy can work together make personal connections between the people that make your company and your customers.
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