Biznology

JANUARY 3, 2012

This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. You can always secure hundreds of long-tail earned media mentions while you’re desperately working on securing coverage on Mashable and TechCrunch. You can always do both, right?

Blogger 80

Blogger Outreach Long Tail Marketing Lock-In 80

Biznology

MAY 2, 2017

Earned media micro-influencer marketing still works — it’s alive and well , but it isn’t easy and it always demands your awesome. Since I am a business person and a professional, it would be stupid to say no, so I would be more than willing to work together for $250.” That’s not over. It’s not.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Biznology

APRIL 25, 2017

Info from the TTN #261 Chris Abraham // Owner // Gerris Corp show notes: Chris Abraham of Gerris digital is a recognized leader in digital marketing, and he joins us on Through the Noise for the second time to talk strategies nonprofits can employ to get their work out and get the word out too.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Biznology

OCTOBER 17, 2017

Most firms focus only on outreach to A-listers. Many hands make light work.”. Earned media micro-influencer marketing still works — it’s alive and well , but it isn’t easy and it always demands your awesome. was endlessly generous with the hundreds of bloggers who responded to our outreach of thousands. John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MARCH 15, 2021

Jordan has 20 years of experience in communications, public relations, fundraising, and community outreach. Jordan Salvatoriello is Director of Development + Communications at the New England Innocence Project.

Public Relations 197

Public Relations Outreach Communities Youtube 197

Biznology

FEBRUARY 27, 2013

What if I told you that there is a way to do less work but actually reach more people with your company news, products and services? Developing and executing strong marketing campaigns takes a lot of work. Users can pre-write their updates, choose a customized schedule and go grab a cup of coffee while the app does the posting work.

Planning 80

Planning Budget Programs Twitter Paid Search Agency 80

Biznology

JUNE 15, 2016

Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. But how do we create email campaigns that work? By knowing how to measure what is working and how to adjust over time. The post Why email marketing still matters–and how to make it work appeared first on Biznology. Like this post?

Email Marketing 80

Email Marketing Buying Cycle Paid Search Agency Webinar Metrics 80

Biznology

FEBRUARY 13, 2018

AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

MAY 15, 2020

Next, you can relationally craft your job by altering whom you interact with in your work. Finally, there is cognitive crafting , where you modify the way you interpret the tasks and/or work you’re doing.” ” How to Job Craft as a Team. ” Never Let a Crisis Go To Waste. “‘Just be yourself.’

Work Management 104

Work Management Lead Ranking Outreach Marketing Management 104

Biznology

SEPTEMBER 2, 2020

This gives our team time to do deep thinking work to develop innovative ideas that grow our business. These can be used for anything an employee chooses, including working out, child learning, community outreach, etc. Set Meeting and Thinking Time : Agree upon set “meeting” hours and “deep thinking” hours.

Work Management 173

Work Management Intent Course Outreach 173

Biznology

JULY 12, 2016

A third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? “Fallen man is not simply an imperfect creature who needs improvement: he is a rebel who must lay down his arms.” – C. You must be unflappable.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

OCTOBER 16, 2014

Results tracking is important in all online marketing practices, but it’s especially vital in link building because the work is very difficult and time-consuming. Therefore, it’s absolutely imperative to know what tactics are working and which are not. What’s working. Outreach performance. Number of outreach attempts.

Link Building 80

Link Building Ad Building Outreach Distribution 80

Biznology

MARCH 23, 2016

You’ll get tools for your own influencer outreach campaign for as little as a bit more time than you’re already currently wasting on content marketing. . In this 30-minute Biznology webinar, we’ll cover online influencer marketing, from research to prospecting, outreach to engagement, incentives to activation. Like this post?

Long Tail Marketing 80

Long Tail Marketing Paid Search Agency Advertising Agencies Work Management 80

Biznology

JULY 13, 2017

Marketing campaigns through text messages, direct mail, or even billboards are popular because of the extremely low cost for mass outreach. It works like this—businesses register for a unique phone number from Google that may be displayed on their website or on their ads. Event tracking. Google-forwarding phone number. Custom Pages.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing & Strategy 132

Biznology

SEPTEMBER 26, 2019

If email doesn’t work, try the phone, or if the phone doesn’t work, try postal mail. If qualification outreach fails, move them to nurturing, which is a series of communications designed to keep the relationship going until the prospect is ready for the next step. Know when to give up. Alternating qualification messages.

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 116

Biznology

MARCH 13, 2018

We’re the working mages, we’re the practical wizards, we’re much more Order of the Phoenix than Ministry of Magic : all fisticuffs and p**s and vinegar! And no, magicians don’t count! We are actually bonafide witches, warlocks, wizards, and sorcerers.

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Biznology

APRIL 26, 2016

When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. Influencer Outreach (Earned Media). Timing’s of the essence so go go go go go go go!

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

JUNE 13, 2017

Done right, both social media engagement and influencer outreach are personal, person-to-person. Every piece of this true story is potentially a perfect bulls-eye when it comes to our outreach. It’s a Lot of Work, Both Up Front and All Along the Way. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

JUNE 4, 2019

What’s working in lead gen and lead development? That is now called the “cadence,” and it works. Once market outreach begins, you segment and re-segment the targets based on variables like industry, firmographics, and sales history. And the work is never done. Your advice, please! It is all about balance.

Marketing Prospects 126

Marketing Prospects Lead Generation Lead Scoring Lead Ranking 126

Biznology

MARCH 26, 2020

Once the dust has (sort of) settled, we’re all working remotely, entertaining kids home from school (!!), We don’t know what to expect in terms of business planning and strategies, challenges, and changing paradigms in how we can add value through our work. Now is the time for that email or outreach. How We Feel. Who We Know.

Work Management 104

Work Management Paid Search Agency Lead Ranking Marketing Management 104

Biznology

JANUARY 26, 2017

Here are the most common objectives we run across in our work with B2B firms. As buyers continue to avoid or ignore telemarketing and cold email attempts, they remain refreshingly open to genuine, personalized outreach on social media. Social media can be frustratingly confusing to professionals who don’t work with it every day.

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

MARCH 15, 2016

Even before the internet, I am sure you’ve been to a mixer and have seen people really work the room. Successful influencer outreach is just the end result of building a real relationship over time. Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. But at least I am relateable.

Work Management 80

Work Management Blogger Burn Rate PR 80

Biznology

JULY 26, 2016

Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. In current and former roles, he has worked to use new technologies to better understand and assist organizations in improving processes and tools to ensure first contact resolution and improved Customer Satisfaction.

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

MAY 1, 2018

And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign. Social Media Monitoring. People are already talking you and your brand. Social Media Planning and Calendaring.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

SEPTEMBER 13, 2016

When it comes to contract work, it’s essential that you keep on driving the ball well through the end zone. Never allow yourself to get lazy because there’s a lot of good work to do all the way to the end. You’ll always have an opportunity to work with the same people in the future as long as they remember you well.

Campaigns 80

Campaigns Paid Search Agency Advertising Agencies Blogger 80

Biznology

NOVEMBER 8, 2012

When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. I could tell you how that works. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

APRIL 18, 2017

About yesterday’s guest co-hosts: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

JUNE 28, 2016

— I don’t think there’s going to be that much work done on the PocketCHIP. OK, I feel like I have lanced the boil that has built up from not being a geek since 2006, so I’ll return to the world of blogger outreach, influencer marketing, online relationship management, SEO, and social media strategy.

Blogger 149

Blogger PR Outreach Work Management 149

Biznology

SEPTEMBER 20, 2011

Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. So, let me warn you: it doesn’t work unless you spend a lot of time, money, energy, and creativity to actually put together a plausible and meaningful PR campaign.

Blogger 80

Blogger Outreach Advertising Agencies Wikipedia 80

Biznology

MAY 23, 2013

Excellent blogger outreach programs are about more than great content – you need to be great to work with too. Developing content on your own blog is helpful, but linking to your company on outside sites through blogger outreach is even more powerful. Be transparent. Promote the post.

Blogger 80

Blogger Paid Search Agency Outreach Social Media 80

Biznology

JANUARY 5, 2016

While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. He operates his consultancy at Gerris Corp.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

JANUARY 25, 2017

Regular readers know my work focuses on building more relevant content for the target audience. Again, the experience is familiar, yet it contains new items that helps customers through their buying due diligence, support, and community outreach. One of the common objections to this goal is that it is very difficult. Like this post?

Campaigns 80

Campaigns Terms and Conditions Lead Scoring Lead Ranking 80

Biznology

OCTOBER 17, 2014

Today’s 83 million millennials will account for 75% of the work force by 2025 and they will be demanding a greater social role by corporations. In the future, this trend for more active corporate participation in social reform will accelerate, pushed by the desires and values of the younger generation. appeared first on Biznology.

Brand Identity 80

Brand Identity Branding Classified Ads Public Relations 80

Biznology

OCTOBER 21, 2014

Forget a one-two punch, you’ll need to work on your one two three four five six seven combination. I’m doing a big influencer outreach right now on behalf of a technology startup. In addition, my staff is doing a long tail outreach, including upwards of 4,000 influencers. Many Hands Make Light Work.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

FEBRUARY 24, 2014

GENERATE OUTREACH AND VISIBILITY WITH SOCIAL MEDIA: Your social network pages like Facebook, Twitter, LinkedIn and Google+ not only provide outreach but additional ranking on search pages so your business can appear multiple times on a search page. MEASURE PROGRESS REGULARLY: Set up a measurement plan.

SEO 80

SEO Tools Tips Long Tail Marketing 80