Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media
NOVEMBER 12, 2010
While nonprofits are beginning to understand the potential for social media engagement, my sense during the meeting was that efforts seemed to be centered around Facebook for the objective of merely gaining awareness for their organization in the community. Using Social Media to Increase Revenues. This can also be done on YouTube. world wide web YouTube
20 More of the Best Social Media Marketing Guides and Tips of 2013
JANUARY 21, 2014
Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. What key trends in 2014 should social media marketers to be aware of? What are the best practices for promoting events through social media? Best Social Media Marketing Guides and Tips. The Ultimate Social Media Tip Sheet by Heidi Cohen.
Add For Immediate Release to your podcast queue
JANUARY 5, 2016
While earned media influencer outreach may well be as close to traditional PR as you can get online these days, short of calling journalists, my strategies and tactics care as much about spiders and bots as they do column inches and names spelled properly. So, Share buttons are routine website acourtements, but they can cause significant problems. So, it was an honor to be included.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? While social.
17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
Here we go: Website. That’s because online releases are submitted to major search engines, industry journals and social networks. Make sure the release includes links to your website and other appropriate content. Relevant Blogger Outreach. Social Media. Of course, promote it via social media. Social Sharing. That was a lot of work. Video.
18 Ways to Promote Your White Paper for Lead Generation
DECEMBER 9, 2012
Here we go: Website. Online releases are submitted to major search engines, industry journals, and social networks. Make sure the release includes links to your website and other appropriate content. Relevant Blogger Outreach. Social Media. Of course promote it via social media. Social Sharing. Now what? How do you promote it? Company Blog.
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? News can travel extremely fast through social media. And in social media, the whole world can see how fast (or not) your response time is.
Google Rolls Out New Way for Nonprofits to Collect Donations
SEPTEMBER 4, 2013
They are now inviting nonprofits to register, create their own projects, and ultimately fundraise via mobile devices and social media. For any donations over $250, users will receive a tax deduction certificate from Network For Good at the end of each year. It creates a young, social movement around your fundraising. Sounds like a nonprofit inbound marketer''s dream, right?
The Time is NOW for Social Media in the Hospitality Industry
JANUARY 16, 2012
Social media has revolutionized the way businesses are able to interact with consumers – It sets an unprecedented opportunity for brands to raise the bar in providing unique, personal experiences for customers past, present and future. Airlines and Destinations Embrace Social Marketing. Boasting a potent social presence, airlines are embracing new technology in a variety of ways.
BtoB Magazine Selects 2011 B2B Social Media Winners
Social Media B2B
APRIL 6, 2011
BtoB Magazine announced their 2011 Social Media Marketing Winners and they missed a huge opportunity to show off these examples of B2B social media. BtoB Magazine Summary: From influencer relations to promotional mailings to live events to YouTube, the EMC campaign used almost every channel at its disposal. Those details of each category winner are listed below. Read more.
Focusing on your Klout score is detrimental to your business
AUGUST 22, 2012
We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. By tracking "network signals" such as Facebook mentions, Twitter retweets, Google +1's, Foursquare tips completed, etc. In our opinion that is what the social media scientist behind HubSpot is doing. Possibly.
Inside a Social Media News Release
DECEMBER 6, 2011
Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents. Today, I plan to go through, “line-by-line,” a site we create to support all of our blogger outreach campaigns, that we call a Social Media News Release (SMNR) but we also call a Microsite, a Resource Site, or a Fact Sheet. The Banner.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. This table says why by Social Media Today.
How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages
MARCH 19, 2013
Respect the Deadline: If a posted request (on social media, HARO, or otherwise) says the reporter is filing that evening, only respond if you can truly deliver what they are requesting in the designated timeline. Leverage infographics, videos, photos, and customer success stories to make your outreach stand out from the pack. What to do to compensate for that disparity? Snooze.
Make Your LinkedIn Profile Work for You | chrisbrogan.com
Buzz Marketing for Technology
SEPTEMBER 30, 2008
Covering social media business strategy and personal power. LinkedIn is a professional network built around one’s employment capabilities. Though one should write with robots in mind, this is still a human network, so write as if you want someone to actually read your profile. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. business , linkedin , networking , socialmedia100 , socialnetworks. To expand my network.
24 Full Service Tools to Manage B2B Social Media
Social Media B2B
SEPTEMBER 30, 2010
As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. The social networks that each systems supports is listed along with the price (if published). We encourage anyone in the market for a social media management system to understand the features and functionality you need first, then find a system that matches your requirements and budget. Networks Supported: Facebook, Twitter. Networks Supported: Twitter.
What Your Traditional Marketing Education Didn't Teach You About Marketing Today
MAY 15, 2013
In that regard, press releases are no longer about winning over the hearts and minds of six key reporters, but rather about telling a compelling story to the world and promoting it via every relevant medium available, from your blog to your social channels to press outreach and events. Rather, it’s about understanding the social influence of your own loyal customers.
Social Media Book Review : The New Community Rules: Marketing on the Social Web by Tamar Weinberg
APRIL 6, 2010
Following up on my “ Top 15 Social Media Books of 2009 ” blog post as well as my recent review of “ A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay ,” I want to cover another book which I thought was one of the best social media-related books of 2009: “ The New Community Rules: Marketing on the Social Web ” by Tamar Weinberg. The New Community Rules: Marketing on the Social Web Summary. From there the conversation turns to reviewing the standard blogging, Twitter , and social networking sites Facebook , MySpace and LinkedIn.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it? What’s In Your Social Media Toolkit?
Book Review: Social Media Marketing
NOVEMBER 2, 2010
With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Li addresses social media at all levels, from grand strategy to nitty gritty tactics.
Tweet or Trouble: 2.0 Investor Relations
B2B Marketing Savvy
SEPTEMBER 28, 2009
Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. Read time = 3-4 minutes) With the buzz around social networking, I’m struck by how small the conversation seems to be regarding investor community/investor relations. Yes, IR outreach is by nature cautious… and regulated. But with the evolution of on-line tools and global, 24/7 investment markets, the social media landscape would seem fertile ground for both messaging and IR communications.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
SazBean ( Social Network Analytics Measurement Social Media ). Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. B2B Social Media: Why Do Business Professionals Use Social Media? B2B Voices ( Trade Youtube Twitter Leads Sales ). Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. June 7, 2010.
Book Review: Social Media Marketing – An Hour a Day
JULY 28, 2010
Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. One million websites. Digg this!
Using ALL the Tools of Social Media Optimization
SEPTEMBER 10, 2008
The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. YouTube now draws more than 70 million unique visitors per month.
B2B Marketing Thought Leadership: Tom Pick
Modern B2B Marketing
AUGUST 27, 2008
Today it's a significant new innovation â€” Wikipedia, YouTube, the iPhone â€” every two months, and the pace continues to increase. started experimenting with social bookmarking sites like Digg, del.icio.us and StumbeUpon for B2B marketing in early 2007. recent post on your blog discusses using blogs for social media. What opportunities do you see for companies to leverage social media and blogs to increase inquiries and improve Marketing ROI? First off, your own website should be optimized as well as possible for that term. This relates to the first point.